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Five Minute Favors: Ask For Help And Give Feedback To Others

We live in a world plagued by paranoia and one-upmanship. The antidote to cure our societal dependence on paranoia is called pronoia. Brian Little, a distinguished psychologist describes pronoia as “the delusional belief that other people are plotting your … [Read More...]

blueprint to perfect business

My Blueprint for the Perfect Business

For a young guy looking for business opportunities in the 80s, the Yellow Pages was my Google.I was desperately looking for an opening -- a way to launch myself into the world as an entrepreneur. I had graduated from college and spent six years working as an … [Read More...]

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Take Control Of Your Inbox With Mail Pilot [Product Review]

If you are anything like me, filtering through emails to find the most important ones and going back and reading the not-so important ones later is a real chore. It can be an endless struggle. I have setup different business and personal emails to help, but then I … [Read More...]

online-best-practices

5 Online Best Practices Every Business Should Follow

We live in a noisy online world.From social media to the blogosphere, consumers know they have the power to choose when, how, and why they connect with businesses online.Just as the effectiveness of telephone and door-to-door sales faded over time, so has … [Read More...]

5 Solid Reasons

5 Solid Reasons You Should Write For A Multi-Author Site

If you want to grow your brand, your readership, and influence, then you need to get your content in front of as many new eyeballs as possible. One of the best ways to do this is by joining a multi-author site. Joining a multi-author site has many benefits to it. … [Read More...]

Public Relations

Public Relations Ideas for Small Business

In last year’s A Quick Reference Guide to Integrated Marketing, I highlighted a few ideas on how to infuse Public Relations activities into a broader Integrated Marketing Communications plan. Here I’d like to drill a bit deeper to emphasize the importance of … [Read More...]

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4 Actionable Tips to Better Find Backlink Prospects

Targeted link prospecting is finding linking sites that are relevant and useful to your website’s landing page or content. Those linking sites or link targets can possibly bring you referred visitors and potential customers that you can engage with.In this … [Read More...]

humanize brand

Show Me Your Human Side (In Business)

You hear people and marketers talking about it ... the "human side" of business ... humanizing your business ... it's not B2B or B2C, it's H2H (human to human).But what exactly does it mean to be human in business? How does a business become human? The Human … [Read More...]

email

20 Email Marketing Mistakes that Are Costing You Sales

Here’s a sobering thought.You sit down to write an email newsletter or email blast.  You labor over each word making sure it’s just right.You make sure the pictures look pretty and the layout is just perfect and finally schedule the email to go out first … [Read More...]

in-one-place

SMPLE: A Simple Way For Small Businesses To Excel In Online Marketing

SMPLE is a new online marketing platform that aims to help small businesses simplify their social media marketing strategy. By connecting all or some of your social accounts (Facebook, Twitter, Google, Yelp, FourSquare, website, and LinkedIn) into one platform, … [Read More...]

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How To Create A Social Response Plan

It’s been all the buzz at the beginning of this week. The pornographic tweet. The apology. And, then the Washington Post headline that US Airways was not firing the person who sent the tweet.And, while this moment is so yesterday’s news, there will be another … [Read More...]

blogging police

How To Put the Fun Back Into Blogging

Have you ever woke up in the morning with the pervading feeling of dread. Do you make your morning coffee and find that not even that can put a spring in your step? Is it too painful to fire up your computer because you have a blog post to write and you just don't … [Read More...]

Keri Jaehnig of Idea Girl Media provides for SteamFeed a description of what business owners can expect with the new Twitter Layout in 2014

New Twitter Layout 2014: Welcome To Twacebook

So, what should you know about the new Twitter layout? I know...If you're not on Twitter, you're thinking, "I'm not on Twitter, why should I care?"If you're on Twitter, you might be thinking, "Oh, brother...Twitter too?"Google+ made some semi-recent … [Read More...]

prudential1

The Facebook Strategies Of Fortune 500 Finance Firms

Retail  companies can have an easy time on Facebook. Companies like Walmart and J C Penney are able to fill their timelines with pictures of their products, reward followers with special offers and show pictures of happy employees. But for service companies, the … [Read More...]

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Come Over to the Plus Side: Google+ and its SEO Benefits

SEO as we knew it is dead. Or at least it’s dying. The good news is that Google+ is evolving to present an entirely new (and much more natural, too) form of SEO meant to help searches find the most useful content available. There are a number of reasons why … [Read More...]

catchy-blog-titles

Foolproof Formula to Incredibly Catchy Blog Titles

Foolproof Formula to Incredibly Catchy Blog TitlesWith close to three million blog posts published each day, getting content in front of the right reader is a challenge. The key is a juicy, eye-popping blog post title that compels the reader to pay … [Read More...]

bootstraps

How to Bootstrap Your Brand Name in 5 Steps

Over the years, I've met too many entrepreneurs who spent unnecessary cash on crappy company and product names. They hired ‘branding gurus’ who didn't understand their target market, the tech industry, the company vibe — or worse, they really didn't … [Read More...]

25-ways

25 Ways to Make a Statement with Your Facebook Cover Photo

Your Facebook cover photo is the first thing people see when they come to your Facebook Page. So what are you doing to make a statement with that valuable real estate? To give you some inspiration, we rounded up 25 examples any brand could use on their Facebook … [Read More...]

Google-Ripple-1024x581

Google+ Ripples – One Google+ Feature To Help You Build A Strong Community

If you’re on Google+ and you’re not using one of its best features Ripples yet then you’re missing out on a fantastic way to build your community, create leads, and generate traffic.Over the past couple of years I’ve heard on several occasions people tell me … [Read More...]

Sales & Marketing

Facebook Fizzles

Five Facebook Fizzles You Can Fix

What's a "Facebook Fizzle" and why should you want to fix it?So, you've got a great business, enthusiasm that rocks the … [Read More...]

pr

Without PR Your Marketing Team Will Fail

Take a look at your marketing team. Is PR on it?If yes, read no further. If no, there's work to be done.A public … [Read More...]

memo-to-ceo

Memo to CEO: Stop Competing

 To:  CEO From: Business Consultant Regarding: Competition and YouHi!I thought I’d dash off a quick note … [Read More...]

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Social Media

effective social media strategy

Top Ingredients of an Effective Social Media Strategy

Social media strategy isn’t a one size fits all solution.Each one tailored to meet the marketing needs of a specific … [Read More...]

Memorable

What Are You Doing to Be Memorable?

When people meet you at networking events or engage with you online, are you memorable?In my experience of networking … [Read More...]

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30 Tips To Be a Digital Storyteller

Everyone wants to be a blogger.Once you determine if blogging is right for you, there are a lot of choices for you to … [Read More...]

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