Business With Cloud Wi-Fi – The Perfect Combination

Who does not want a free internet connectivity at the coffee shop, or while waiting at the doctor’s chamber? Well! I guess everyone and that is why the Cloud wifi is the latest buzz … [Read More]


The Pundits Have It All Wrong: Millennials Are Generation Savvy

We’ve been running our Millennial Think Tank over at ArCompany for about 3 months now, and we’ve learned a lot. The genesis for #MTT was to get underneath the myths and sweeping … [Read More]


The Absolute Beginner’s Guide to Social Media Marketing [Infographic]

You’ve taken a looksee into social media marketing. You tremble. It looks about as comfortable as swimming the seas to another continent. You feel you’ll drown. Or get munched on by the … [Read More]


Are You Ignoring Your Bookkeeping?

Your new business is off and running. You've done a great job with your website. You've brought in tons of potential customers through social media. Your store is the talk of the … [Read More]

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Your SEO Insider: Penguin Refreshed, Apple Local Listings, and Mobile SEO

Top o’ the morning to you SteamFeeders! It’s another great day for optimization! This week’s Insider is chalk full of great information –starting with the BIG news – Google PENGUIN was … [Read More]


Stop Marketing Without An Integrated Marketing Communication Plan

Q: What do your customers want? A: Customers want an integrated seamless customer experience. It might seem like a simple task, but the majority of organizations are either unable … [Read More]

SteamFeed TV

SteamFeed TV (Ep.15): Copyblogger Kills Facebook, Parents Responsible For Kids’ #SocialMedia

In tonight's episode we talk about Copyblogger killing their Facebook page and we talk about the Georgia ruling on parents being responsible for what their kids post on social … [Read More]


How To Organize Login Information For Clients

Whether it be a web design project, social media project, or an optimization project, I do not know how many times I forget to obtain the login information from the company owners. You … [Read More]


5 Ways Blogging Sways Customers To Do Business With You

Frequently asked questions are a great source of blog post ideas, because you’ll be addressing your readers’ key concerns in the same language they use. But what about the questions … [Read More]


The 4 Building Blocks For Your Inbound Marketing Campaign

If you're in the marketing space, there's not a doubt in my mind that you've heard the term "inbound marketing" or "inbound marketing campaign." However, often times when I'm talking … [Read More]


Stop Being Lazy: Take The Time To REALLY Distribute Your Content

The success of your content hinges on more than the time and effort put into creating it. Marketers too often focus all of their attention to content development, and not enough time on … [Read More]

SEO Insider-2

Your SEO Insider: The “Local Search” Edition

Welcome back SteamFeeders! Another week in search has come and gone. Time to sit back, put your feet up and catch up on what you may have missed. I'm not sure if it's my particular … [Read More]


Horse Thieves: What Should You Do If Someone Steals Your Work?

It is urban legend today and fact at one time in history that horse thieves were hung when caught. It was thought of as a fitting form of justice for the crime as it was particularly … [Read More]


The #FutureOfBusiness Is Social: Adapt Or Die

I spoke to someone the other day, who, like me, was trying to sell nascent technology/solutions to businesses who, largely, were less inclined to buy, let alone, understand these new … [Read More]


How To Target Your Social Media Ads Effectively

One of the amazing perks to social advertising is being able to target the exact person or group you want to reach. To get the most bang for your buck and to be successful with your … [Read More]


How To Be Successful With Content Marketing Through Your Search Engine Strategy

Find a publicly advertised brand you identify with, from a healthy perspective, and follow their brand online. What do you see? Consistent values? Positive, helpful and resourceful … [Read More]


How To Gain Consumer Insights That Boost Your Marketing Results

The drive to gain consumer insights cannot be an occasional endeavor. A company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it … [Read More]


The 5 Biggest Twitter Mistakes You Are Making Today

About 50 percent of my week is spent on Twitter (This falls under my job description. Seriously.) Both personally and professionally, I’m drawn to the openness of the network and the … [Read More]


How To Reduce Your Sponsored Update Expenses In Social Media Advertising

Social media marketing is continually becoming competitive. Pushing your updates, comments, or posts out to your connections is becoming less valuable. Why? Well, your connections are … [Read More]

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Your SEO Insider: HTTPS Checklist, “Local” Link Building

Good morning SteamFeeders! Afraid you may have missed some of the big news coming out of the ever exciting and constantly shifting world of search engines and SEO  this week (okay - … [Read More]


FAQs: Without Them, Your Business Is Doomed

Any number of things might thrill you about your business. Maybe it’s your unique solution to a problem, or perhaps it’s your genuine interest in helping your customers. But how many … [Read More]

SteamFeed TV

SteamFeed TV (Ep.14): Ello, Facebook, & The Future of Marketing

The SteamFeed TV panel "cooked" up some Wednesday night dishes. We chopped up Ello, Facebook, and the entire social space for that matter. Great insights and commentary from our wise … [Read More]


5 Time-Saving Accounting Solutions For Your Small Business

If you are a small business owner or a freelancer you will very well know how valuable your time is. You don several hats and are constantly engaged in a juggling act trying to do … [Read More]


The Truth About Social Selling: Why Old-School Selling Is Still Critical

There is a cottage industry of social selling authorities, experts, and gurus proclaiming that the old ways of selling are dead. This social media mafia insists that cold calling is … [Read More]

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4 Powerful Conversion Rate Influencers

Conversion rates are lifeblood statistics for webmasters. If Kyle Rush taught us anything about optimization at the Obama campaign, it’s to test everything like mad … [Read More]

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What You Need To Know About Twitter And Your NPO

Is Your Non-Profit on Twitter? Twitter is a great platform for any non-profit organization. It’s not always the first platform people think off – that would be Facebook. Facebook is a … [Read More]


Are You Micromanaging? How To Be Cool And Delegate

Delegation can be your worst enemy or best friend. If you'd like it to be the latter, then read on. I recently read a feature about Human Movement Management: An active … [Read More]

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How To Run A Startup While Working Your Regular Job

Many entrepreneurs have started their companies while they were working a full-time job. Obviously, a full-time job provides reliable income and benefits. This arrangement gives you … [Read More]

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Your SEO Insider: Penguin Update, Pinterest Optimization, Facebook Reviews

Welcome back SteamFeeders! Time catch up on the latest search news from around the web. Panda and Penguin Sightings Panda 4.1 Strikes Who were the winners and losers? Panda 4.1: … [Read More]

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How Monopoly Can Make You The Greatest Social Media Success

Remember playing Monopoly as a kid? As those colorful, fake dollars were counted out to me and placed in a neat in a pile, I felt rich and powerful. However, I quickly realized … [Read More]


5 Secrets Your Business Can Learn From Theme Parks

Every business wants to stand out in today's competitive market, but how can a business accomplish this with low budgets and small teams? While some pundits believe that exceptional … [Read More]


Marketers, Should You Completely Write Off Millennials?

Some days I hate Marketers. Some days I hate them more. Today is one of those days. I work for a ‘marketing company’ of sorts; some of my 'best friends' are marketers. But I … [Read More]


Social Selling Will Not Make You Taller, Thinner, or Better Looking

Social selling is on the rise, but questions still prevail about what it is and how it works. Some of these questions might include: Is it helpful or harmful? Is it going to help … [Read More]


The Best B2B Marketing Leads Aren’t Always for Sale

Many B2B organizations face a common challenge: their sales and marketing teams fail to jive. One major area of disdain between the two groups stems from their disagreement about who … [Read More]

Keri Jaehnig of Idea Girl Media Shares Top Ten Reasons To Use Facebook Groups For Business For

10 Reasons To Use Facebook Groups For Business

Facebook Groups for business - A new idea? Many business owners still think that it's a matter of Facebook Groups vs. Facebook Pages.  But that really is not the case.  We should be … [Read More]

SEO Insider-2

Your SEO Insider: Panda 4.1, Google Targeting PBNs, Bounce Rate Data Infographic

  Good morning SteamFeeders! In what should now surprise no one, Google made more changes this week :-) Don't worry if you've missed some of them. I've scoured the internet … [Read More]


How Blogging For Profit Could Ruin Your Company Blog

In this post, you're going to learn: Why some blogs fail while others thrive What a purpose driven blog is 3 examples of purpose driven blogs and why they work I have a … [Read More]


Creating More Than “Pretty” Graphics For Your IMC Campaign

One of the biggest lessons I learned as a new professional was that even though my department was the graphics and marketing department, not everyone felt they wanted to use us. Many … [Read More]


How Much Does It Cost to Start a Business?

How much money do you need to start a business? Of course, there is no easy answer. It depends. While the average cost for starting a business is $30,000, some businesses may … [Read More]


10 Top-Notch Approaches to Demand Generation & Brand Awareness

Ask any business owner what their biggest and most fundamental challenge is. Is it managing your people? Could be. Is it offering top notch customer service? Very important too. But … [Read More]

photo credit: Jessica Ann

5 Tips to Not Be Like U2 With Your Marketing

Whether you’re first in line to buy the iPhone 6, or you’re still using a dumb phone, the future is here. And U2 didn't get the memo. By the end of this post, you’ll learn how to not be … [Read More]

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Are You Tracking the Right Metrics on Social Media?

Everything worthy of pursuing begins from knowing what you want. At least, it would have been nice if it were that way for business owners and marketers. Assuming you could nail down … [Read More]

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Your SEO Insider: Mobile SEO, Bing Cracking Down, Voice Search Coming to PCs?

Google Mobile SEO Don't ignore your mobile site. Whether you have a responsive website, or have set up a separate mobile site, make sure that it is optimized for search! A … [Read More]


How Brand Influencers And Brand Ambassadors Are Different

While on a recent Twitter Chat, someone said brand influencers and brand ambassadors were the same thing. But they're not. There's actually a crucial difference between the two, and … [Read More]


How To Use Twitter To Boost Your Business Development And Sales

* My article this month was written by Marni Mandell, Head of Business Development @Roojoom and the person that keeps me sane in the mad startups world. You can connect with her on … [Read More]


Will The #FutureOfBusiness Radically Change Everything As We Know It?

I had the pleasure of taking part in GoToMeeting in Canada's #FutureOfWork debate on Twitter this past week. It brought together business and technology discussing emerging trends with … [Read More]

Sales & Marketing


5 Lead Generation Trends to Boost Your Business

Whether you're a solopreneur or a Fortune 500 company, you have the same goal for your business: getting paying clients. Lead … [Read More...]


Making YouTube Work for Your Business

Video content is among the most successful forms of online marketing, and YouTube is the undisputed king of video. With more … [Read More...]

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How To Avoid Price Wars With Your Competitors

Have you ever found yourself competing with the prices of your competitors? If you have, you know it sucks! Not only does it … [Read More...]

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5 Touch Points of Engagement: Not in ‘Likeness’ But in Diversity

VISIBILITY: Part 2 – Engagement Audience ‘engagement’ … what is the first image that comes to your mind? Is it … [Read More...]


Why is James Ellis Dominating Facebook?

Have you seen the viral videos that he's posting in your feed yet? I shared one of his videos in our SteamFeed Facebook group … [Read More...]

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Promotion Methods that Attract more Eyeballs to your Blog

The meta description and keywords are in place.  The tags and featured image are all set.  You’ve completed your post and hit … [Read More...]

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