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Google Penguin 2.0 vs. Black Hat SEO
Google launched the update of its “Penguin" webspam algorithm on Wednesday afternoon (May 22), continuing its campaign against websites that violate Webmaster Guidelines, especially those that engage in link spam practices. Penguin 2.0, as the update is called, … [Read More...]
Locking Down the Malware Menace
No matter your Internet expertise, you can't control the creation of malware. But you can control the threat it poses. More than 27 million malware strains were created last year, according to the Kaspersky Security Bulletin 2012. That's a staggering … [Read More...]
Standing Out From Your Brand
"You will be upgraded." the chilling call of the The Cybermen of Doctor Who, 'upgrade' humans by converting us into shiny metal robots with no emotions and a hive brain. As a community manager, you need to be sure that you do not assimilate too much into being … [Read More...]
Issues with Managing a Brand in the Age of New Media
It is no longer all fun and games. A few years back it used to be a lot easier to build and manage a social following or maintain a brand's online presence. A good old portfolio website and a Facebook brand page with a few hundred fans was all you needed. Now, … [Read More...]
Video SEO: 10 Steps to Optimizing Your Video for Search Engines – Part 2
This is Part 2 of a three-part series on Video SEO. See Part 1. YouTube Video Annotations Video Annotations are text commentary that you add to your videos. You can use them to add background information, link to related videos, create an interactive element, … [Read More...]
Link Building And Your Content Marketing Strategy
Content marketing has become a popular strategy for businesses that want to increase their online presences. Writing blogs, updating social networks and uploading videos are all great strategies for bolstering a brand with content. However, linking may be the most … [Read More...]
Be The Change You Want To See – In Social Media
It seems that almost every week, there is a new social media "scandal." And boy are we ever quick to lynch the poor sap who made the mistake that created the said scandal in the first place... Thanks to my friend Sam Fiorella (@samfiorella) for posting the … [Read More...]
26 Facebook Wish List Pleas For Surviving Social Network Whiplash
Big Blue, are you listening? Here's a GIANT Facebook wish list! Facebook is always changing. And 2013 has been a landmark year for adjustments! For some, they've felt as if spinning in circles and suffering from social network whiplash! Others even keep a … [Read More...]
What Obama Can Teach Canadian Politicians About Content Marketing
If you're like most Canadians, you're anxiously waiting for 2015 to witness another national election. The contenders are Stephen Harper, Justin Trudeau and Thomas Mulcair. In 2012, many of us enjoyed watching the spectacle of Romney and Obama from both an … [Read More...]
4 Ways to Create Pinterest Images that Get Shared
A compelling Pinterest image will not only attract attention to your pins, but also encourage users to click through for more information. Some of the reasons a user might be interested in clicking on your image: Find additional details about your service or … [Read More...]
You Are Missing Out On Future Sales Without This Brand Touchpoint
Our businesses are not perfect, but that doesn't mean we shouldn't strive for perfection. It can be easy in day to day tasks of running our business that performance can drop in areas that go unnoticed. In our world where bad customer service has become the norm in … [Read More...]
To Be A Leader Means More Than Just A Title
When you hear the word “leadership,” the images that come to mind are mighty men and women who held grand titles and positions – the Churchill’s, the Patton’s, the Thatcher’s etc. Leader is not a title one would give themselves if they're not in a … [Read More...]
Bad Outreach Examples – How Not to Secure a Guest Blogging Spot
If there’s one part of content marketing that really makes my workmates and I cringe, it’s that awkward moment when one of us receives an outreach email for a completely unrelated guest blog subject. I’m talking as unrelated as cat food is to the health and … [Read More...]
5 Tips for Interacting with People with Disabilities
I had a bizarre dream one recent morning. I was in a classroom for a conference with some familiar people. I was asked to give a speech unprepared and I started to freak out. I struggled to conjure up a good topic but people in my dream rooted for me to tell … [Read More...]
LinkedIn Connections Deal Breakers
Ari Herzog is a marketer I respect. He's someone that challenges my thinking about networking, social media and more with many of his articles. He recently asked a great question I feel compelled to answer: How many LinkedIn connections are too many? How many are … [Read More...]
12 Tips On Using Video To Connect With Customers and Consumers
Social media is changing. Marketers are extending many of their social media efforts into new areas of content in order to … [Read More...]
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Blitz Posting is not an Effective Social Media Practice
Social Media is not about Blitz posting (you know the folks I am talking about). Some people do absolutely no engaging with … [Read More...]
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