Is Your NPO on Pinterest Yet?
Pinterest is a great place for non-profits to engage, build an audience and gain a following. Even if you think your NPO isn’t suited for a visual platform such as Pinterest, I encourage you to keep an open mind, read this article and reconsider adding Pinterest to your NPOs social media strategy. Did you know that Pinterest has 70 millions active users and is wildly popular among American women? (Does you NPO target females, moms maybe?) Keep reading!
While Pinterest hasn’t yet scaled to the size of its competitors, it has firmly secured its position as the 2nd largest referrer of social traffic.
Most NPOs do really well on Pinterest, isn’t it time yours does, too? In this article you’ll find out
- Why NPOs should consider being present on Pinterest.
- 3 tips on how to get your NPO started on Pinterest.
- 10 ideas for Pinterest boards every NPO on Pinterest should have.
Most non-profit organizations will list brand marketing and fundraising as two of their major business goals. Brand marketing and fundraising are driven by emotions, by touching people’s lives through emotions in ads, marketing material and yes, social media sites, encouraging them to support you NPO by membership, monetary donations or volunteer hours.
Social media lends itself extremely well to NPO fundraising and brand marketing by connecting with a targeted audience of real people in real time. Visual social media knocks it out of the ball park!
NPOs & Pinterest Are a Great Pair
Pinterest allows non-profits to show off their brand, their cause f you will, with visuals. I recommend visuals that provoke emotions, of course. Pinterest also allows a non-profit to tell their story through pictures and to connect with a very diverse audience. If your NPO has a blog, eCommerce site or a YouTube channel, those are even more reasons to use Pinterest to branch out and to pin your own content to Pinterest. Articles, merchandise and videos all do very well on Pinterest and get repinned often. Traffic driven from those pins on Pinterest to your website could directly impact your fundraising campaign if done right.
5 Tips on How To Get Started On Pinterest with Your NPO
Many NPOs are already on Pinterest. I often see sloppy profiles, a sure sign someone inexperienced is the admin to that account. Here are five tips on getting started right if you are serious about improving your pinning strategy for your NPO.
- Brand your profile! That includes your bio with the right keywords and adding a logo. No one wants to follow someone who isn’t quite put together, so before you even pin one pin, make sure to upload that logo and to fill out a description about your NPO (could be a condensed version of your mission statement).
- Verify your business account! Your NPO should have a business Pinterest account, not a personal account. The biggest difference is that with a business account, you get access to web analytics. Once you get those analytics, you can start building a Pinterest strategy.
- Use keywords in your board names! Did you know that Pinterest is searchable by board names? Make sure to choose your keywords wisely and to fill out the board descriptions as detailed as you can. It’s another opportunity for your boards to be found in a Pinterest search. Bonus Tip: Consider location names for some of your boards. For example, a board named “Animal Shelter – Myrtle Beach” will show up in a search of ‘Animal Shelter’ as well as in a search for ‘Myrtle Beach’.
- Create a pinning plan! Yes, have a plan on what to pin, how often to pin and set some weekly and monthly goals. (The board ideas coming up next will help you with this!)
- Designate one or two pinners, no more! We often see NPO boards struggling with social media management. It is very important that someone is in charge of your Pinterest account and that someone is pinning on a regular basis. Set attainable goals. For example, you goal could be to pin 3-5 time/day and follow and connect with 15-20 new people/week. Very attainable and clear and with only two people having access to your account, it should be very clear who is pinning what and what is working and what is not. You’ll be able to measure growth by new follower and with your Pinterest analytics.
I recommend you start your Pinterest journey with these five tips. Do research on what to pin, when to pin and how often to pin. There are many resources available to new pinners; leave a comment below if you’d like me to point you to some additional Pinterest resources.
10 Pinterest Boards Every Non-Profit Should Have
One of the most frequently asked Pinterest question I hear is:
“What should I pin?”
To answer that question, I’ve compiled a list of 10 must-have Pinterest boards every NPO should have. Get started with those and then follow some other NPOs on Pinterest for additional board ideas and you’ll do just fine!
Here they are, in no particular order.
- The Cause – pictures of your cause. Pictures with links to your website and blog where pinners can learn more about your organization.
- Events – pictures of events. Fundraisers, board meetings and regular (weekly) events.
- Needs and Wants – a visual wish list.
- Media Kit – everything a prospective sponsor or press contact might need to make a decision on whether to get involved in your organization, or not.
- Board Members – pictures with links to their bio (from your website) and/or pictures with links to board members’ websites. Links and pictures of LinkedIn profiles and pictures of board members at work.
- Sponsors and Supporters – Pictures and links to sponsors websites, blogs and social sites.
- Quotes – any quotes that encompass the mission of your organization.
- History – pictures of years past. Old events, past board members, old locations an more.
- Recipients – Highlight those who are on the receiving end of what you have to offer. Show how someone getting involved has changed someone’s life. Show social proof of what your organization is doing.
- Affiliates – highlight and share pictures of your brand ambassadors, brand advocates and goodwill ambassadors and the work they do for your cause.
BONUS BOARD IDEA:
Videos – Pin videos of your NPO events, board meetings, conferences, sponsors, interviews and more! Videos are an excellent way to give people a sneak peek of the people behind the logo. Take advantage of that by taking videos and posting them on your website, blog and YouTube and pinning them to a video board!
Now that you have read these 10+1 ideas for Pinterest boards for your NPO, I bet you can can up with a few additional ideas on your own. Currently there is a 500 board limit for each account and 200,000 pin limit, so go knock ’em dead!