With the ever revolving world of online marketing, more and more entrepreneurs are targeting internet savvy customers through social media marketing. This includes Facebook, Twitter, YouTube, Pinterest and others. Pinterest has slowly emerged as a leading online resource promoting online business.
While this platform caters to visually driven products, it can work for almost any industry willing to creatively repurpose existing content in an eye-catching way.
Recent research shows that Pinterest is a very powerful resource for sales referrals as Pinterest shoppers spend considerably more per checkout than orders originating from Facebook and Twitter. ($140-$180 per order compared to $80 and $60)
Start marketing your business with these 10 Pinterest do’s that’ll make you a better marketer!
10 Pinterest Do’s
Research your target audience and the content they are most interested in pinning. Take the time to identify what images and products speak to them and then share it on well-organized, keyword-rich boards.
A little time spent strategically incorporating Pinterest into your marketing strategy will create synergy with your personal brand and other online collateral. It will also encourage pinning and inspire your audience to take further action.
Create boards that offer a detailed description, explain pricing, availability and location of the product. Do not make your potential clients hunt and peck for information. This causes frustration and frustration can lead to a lost sales opportunity.
Since I love pinning (and wearing) pretty little things and love my pups including my rescue, this jewelry pin speaks to me in its description, design and the spirit in which the company gives.
Include captivating images that inspire and attract people to your Pinterest page. What pictures make your potential customer oooo and ahhh? Capture those images and share them with those that are eager to enthusiastically help spread your marketing message!
Want people to take a specific action? Tell them by including a call to action statement. Too many times online marketers shy away from directing a buyer, but that is exactly what you should do.
Want them to repin or click-through to your product? Put that in the description or add it as a banner across your image.
5. Be Genuine
Be yourself and show people your creativity. What inspires you and your personal brand? Share that in unique ways that align with who you are and what matters most to you and your consumer.
People sense when you aren’t being authentic. Transparency breeds trust and trust builds relationships. Work to share what truly speaks to you. Those clients you are looking to reach will be drawn to what you share as well as the tone and voice in which you share it.
6. Include Keywords
Include keywords in your captions. Keywords makes an item searchable and can boost seo and traffic. Your keywords might be your company name, type of product you offer or the consumer you are hoping to reach. e.g. health food
Using these keywords will make a great difference in your reach and increases the likelihood that your content will show up in the search results.
7. Be Original
Create original content and pin it to Pinterest bringing versatility and diverse marketing to your brand. Have you created an original book of recipes that includes a detailed how-to for each one? Share each of those recipes and how-to’s separately and pin to boards specific to the food, ingredients or specific brand niche.
8. Cross Promote
Cross promoting your marketing efforts through various social media channels is a best practice you need to instate now if you are not already doing it.
Promote your pins by sharing what you are pinning to Facebook, Twitter and Google+. Create a “pin of the day” or a “top pin” theme to share content in a fun and engaging way that directs fans and followers back to your Pinterest page.
9. Link accounts
You can link your Pinterest account to Facebook and Twitter. This shows your followers that you are an active person who they can follow. Engaging with other users also is one of the best ways to promote your product as they will repin your content.
10. Verify your website
Verify your website to establish credibility and take advantage of Pinterest analytics. The simple steps to take are:
- Click on “settings” and then “verify website”
- Scroll down to your website url and click on the “verify” button to the right
- A pop-up will open with verification instructions. Once this opens, select the “download the html verification file.” (Make sure you save the file in an easy to retrieve location and do not close out of the verification page)
- Upload the file into the root directory of your website via FTP or CPanel. Return to the verification page within Pinterest and click on the “click here to complete the process.” You should now receive a message below stating that Pinterest successfully verified your website. You can now close and return to your profile for more happy pinning!
Pinterest can be an amazing source of traffic, referrals and sales as well as a robust visual marketing tool. How are you using it to market your business?