Are you struggling, with finding unique content ideas to stand out from other businesses? You’re not alone! Creating engaging content ideas is a daily battle for many. It can be extremely frustrating when you can’t think of anything creative or engaging to share with your audience.
Social media is extremely crowded, and businesses need every sort of advantage to stand out from others. Thus to help you get inspired, I asked some social media experts to share their best advice/ideas on Social Media content that businesses should consider.
Let’s get started!
1. Original rich content to make a lasting impression
One common mantra we all hear over and over again is “content is king.”And this is true, but not just any content will do. A link, a funny photo, a famous quote, or even a recipe or coupon are legitimate types of content, but these are not the types of content that will optimize your social media presence and bring you powerful, lasting results.
To really go for it, you must have at least one source of original rich content and you probably have just three viable options: A blog. A podcast. A video series.
Only in-depth, conversational content from at least one of these sources will provide the content fuel to give you a chance to reap the immense benefits from a social media strategy. There are other possible secondary sources — photographic content, Slideshare presentations, perhaps a Pinterest page — but I think the three tried and true sources accessible to most businesses are blogs, podcasts, and video.
Once you make that decision and begin to execute, you’ll have the content behind you that powers whatever social media platforms you choose. A source of rich content provides something that is then shareable, conversational, and engaging for Facebook, Twitter, LinkedIn, and other social platforms.
So after you have a solid business and marketing strategy in place and you are ready to embark on this wonderful social media journey, I suggest your first question should be, “What is the source of my rich social media content?”
2. Create Inspiring Stories
Some of the best content to deliver is content you don’t have to produce yourself. Create a story that is so inspiring that your audience will want to share everywhere.
Make-a-wish foundation transformed San Francisco into Gotham City so a 5-year-old battling leukemia could feel like a superhero for a day. The total reach on twitter for tweets related to this was 777 million and on Instagram there were 16,000 photos tagged with #SFBatkid. As a result of this donations increased by 26% the next month.
3. Promote Others
While this idea may not be the most exciting, or even original, I do believe that it works extremely well. Promote Others. Use your social media platform to talk about your clients or other businesses that you engage with and promote what they’re doing. The easy way is to share their posts and links to our own followers, but my suggestion is to kick it up a notch.
Create a post of your own that talks about that business or individual, what they’re doing, and why your followers would be interested in learning more about them. Take a few minutes to create a fun graphic on Canva.com that pictures them, maybe has a quote from them, and helps your followers understand, visually, what they’re about.
Pick a business that you sincerely admire, and whom your followers would really benefit from getting to know, and be genuine in your praise. The business will appreciate you, and your followers will benefit from getting to know that business.
4. Focus on Conversations
Ted Rubin, Social Marketing Strategist says-
Make your content focused on conversation instead of thinking of yourself as a media business like so many are now preaching. Instead think of your brand as the people who make it up, and change the focus from “Convince & Convert” to “Converse & Convert! This is a big part of how Duane Reade went from 900 Twitter followers to over 2 million. Conversation is the best social media content.
5. Real Time Matters
If your audience is all focused on a specific event (summer vacation, The Oscars, an announcement from Apple, etc), see if you can provide value to them in that context. Every minute you are behind means it is less likely to connect with your audience so make sure your content creators are empowered to get their work out quickly. Go to example of this of course is Oreo’s dunk in the dark campaign.
6. Think Aloud, don’t afraid to be controversial
Social media is the best place to conduct your brand research in real-time and your audiences will be more than happy to oblige. Don’t be afraid to be controversial or opinionated either. Think outside the box and now more than ever need to be creative in their social content, it needs to be visually stimulating and wow the readers.
Lays often takes to social media and asks their users what they prefer. Like they did very recently, where they asked their users to enter 3 ingredients and the name for that lays product – Lays do us a flavour. The chosen winner would receive $1 Million and their product would be created.
7. Share personal Stories
I’ve liked hundreds of Facebook pages, and the pages that really stood out were the ones that really connected with me. The best source of social media content to stand out is personal stories. I believe stories are underused by businesses today and it’s one of the best ideas.
Not only are stories easy to remember, they are a good way to build a deeper human connection in this digital age. The best things about stories are, everyone’s story is different. That makes the content unique.
If you want people to understand you and your business, the best way to do is through stories. The good news is, social media allows businesses to share their stories at scale and build powerful relationships with your customers that they couldn’t do a few years ago.
8. Bring Offline campaigns to Social Media
Integrating social campaigns with offline efforts will definitely not help a brand stand out but also help provide a cohesive and consistent experience whether it is at the store or on social networks.
It means that whatever campaign you plan to run, it’s important to ask the question – “Will this be something people would want to share?” Instead of focusing on the results of the campaigns, focus on what exceptional experience would the consumers have.
One example is a campaign by Ben & Jerry’s in Singapore (with Good Stuph) where they went above and beyond just outreach but actually sent out actual cows (or mascots) to surprise their consumers. Now that’s a stand out than typical tweeting about a new product. Results? Organic and massive sharing from people they surprised and those who witnessed it!
9. Give your audience Assignments
Give your audience assignments and let them help you generate content. I believe the best social media strategy is selling a lifestyle instead of products. Consumers are always looking to add a new experience to their lives and they love sharing it. User-generated content is one of the most powerful types of content.
According to Nielsen, 92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.
A great example is Move Nourish Believe project by Lorna Jane. The Australia’s activewear and sportswear brand encourages consumers to share their healthy active lifestyle on social media by giving them fun assignments. People came together and have shared over 149,387 lifestyle photos on Instagram using hashtag #MoveNourishBelieve.
10. Solve problems or entertain
I think Jay Baer really nails it when he outlines: “People are on the Internet for one of two reasons! To solve a problem, or be entertained.” Keeping that in mind from a business perspective, it is critical that business owners and marketers reach out to their social community in one of these two ways. Lots of companies tie their sales campaigns to problem solving. That’s pretty common and does get results.
It’s much more rare and magical, however, when a company can tie “entertainment” together with their business in a way that is authentic and helps grow their brand and ultimately their business.
Scott Stratten of Unmarketing is a master at this! He is funny and authentic and the end is that it builds his brand and provides more clients to him that like his style.
The key to connect with your audiences is through great social media content, which needs to resonate with them and at the same time be different and creative than all the noise. With the help of these ideas shared above, make sure your creative juices flow and in-turn which will help you develop better social media campaigns.