Capturing the perfect photo isn’t always easy. And neither is blogging. But applying concepts learned in photography to blogging can bring content to life. Here’s how:
1. Find an interesting angle
An interesting angle can transform a photo from a dud to a masterpiece. When creating blog content, think of fresh angles otherwise not used. If you normally blog about sales in real estate, why not discuss architecture or new construction? If the same person always blogs, how about insourcing it to other people on your team?
2. It’s all about perspective
We each bring our own unique perspectives to a topic. We all have different ways we think. And different ways we choose words. If you plan on writing from the same perspective of another blogger, why bother? You’re you for a reason.
Use your uniqueness to create the perspective you want to see. If you can’t articulate your vision, hire someone to bring your perspective to life.
3. Take total control
If you’re not sure how to maneuver the f-stop or aperture, you’re shooting in the dark. Same thing goes for your blog. Take total control by setting particular days to blog. And by “blog” I don’t mean write and release on the same day. That only happens in theory. In practice? It’s a whole big mess.
Mark days on your calendar to write – and only write. And then pick another day to release. You’ll be surprised at how much your writing improves when you’re not stressed about trying to take control. You’ll put the tools to use by actually being in control.
4. See the world like an artist
Many bloggers dash off blog posts like it’s their job. And they probably are doing it as a part of their job. Because they’re not having fun. And it shows.
But when you see the world like an artist, writing a blog post becomes more than just “writing a blog post.” It’s a way to express yourself. It’s art.
5. Less is more
Some of my favorite photographs focus sharply on one subject without trying to focus on everything all at once. Good photography finds a way to put the focus on one important element – not ten.
Writing a blog post doesn’t mean tons of words are necessary.
Concepts can easily crystallize with less.
6. Let context take over
Let a photograph tell your story if you can’t find the right words. Not everything needs to be read to be understood.
7. Be patient
The best photographers patiently wait for the best moment before snapping a shot. Just as good bloggers patiently wait for ideas to form. Sometimes ideas happen instantly. But often you have to wait for thoughts to gel over time.
If you blog regularly (or you’re trying to blog regularly), always have a way to capture ideas. You never know when patience will pay off – and the moment will strike.
Sometimes a great photograph is taken in your backyard. But often you’ll need to travel.
Traveling is seeing the world through a different lens. You’ll experience new scents, sights, and sounds. All of it is inspiration for blogging material.
9. Define your style
Annie Leibovitz. Robert Doisneau. Henri Cartier-Bresson. The best photographers all have a personal style immediately recognized. Define your personal blogging style. It may be the way you use words. Or the photos you choose to go along with your blog posts. Find a way to differentiate yourself from the others.
10. There are no rules
Sometimes the best stuff happens when rules are broken.
What are some ways that photography concepts are used for your blog? Please comment below.