Despite our differences in what we say and how we say it, there are evergreen examples that bring us together. Scroll below and discover if you’re using Twitter correctly or if you need to adapt in 2014.
1. Share timely news
If you want to be read and retweeted while keywords and hashtags are searched and shared, then you need to be trendy. In the below example, the BBC tweeted a short quote and a pointer to a longer story from a woman who had just been fired for a poorly-written tweet of her own. Had they waited hours or days, the story would be outdated because all the other news outlets would have already shared it.
— BBC News (World) (@BBCWorld) December 22, 2013
2. Share useful information.
With over 50,000 followers, the city of Boston used its emergency channel to tell residents what to do — as households readied for a snowstorm. Further, by adding a hashtag to the tweet, non-followers searching the tag would see this tweet (as I did) and can share it on.
As temperatures rise & snow melts, please remember to clear catch basins & drains to help prevent flooding- thanks! #bosnow
— City of Boston (@NotifyBoston) December 20, 2013
3. Tell followers what to do.
It doesn’t matter if you’re a TV talk show host or a plumbing supply company. If people are following you (or even if they’re not as they might find you from keyword searches), you need to tell people whether they should click a link or watch a video. Don’t assume people will click a link. Always include a verb as Jay wrote in his fourth word.
— Jay Leno (@jayleno) December 20, 2013
4. Remember that pictures speak 1,000 words.
The next time you scroll through a list of tweets, take note how many attach pictures or videos. Rich media matters a lot if you want people to spend more time on your (or someone else’s) content. Pictures and video carry more influence than simple text or links.
— S Sills (@WX_SSills) December 22, 2013
5. Share your passion.
Britney could easily step away from Twitter and have her handlers tweet links to videos and pictures. The moment she (or her handlers) inject personality into a tweet, she proves that she’s not only a slave 4 u but she is with you too because she knows how to make you smile.
— Britney Spears (@britneyspears) December 20, 2013
6. Be strategic with your hashtags.
B2B companies are among the best users of hashtags and Dow Chemical tops my short list. The hashtags are strategically placed and written, capitalizing individual words so you can read it easier and capitalizing an entire word when italics can’t be used. The hashtag is your friend but don’t overdo it.
— Dow Chemical (@DowChemical) December 22, 2013
7. Retweet others who tweet about you.
The Governor of Hawaii tweets — and retweets his constituents. You shouldn’t retweet everyone who mentions you but when you do it now and then you show that personality that Britney showed. You portray humanity, gratitude, and transparency.
— Neil Abercrombie (@neilabercrombie) December 20, 2013
8. Thank your customers and fans.
Be humble. Regardless how many follow you, never forget that you started with zero followers and you should always strive to thank those who helped you get to where you are. Dig into your followers and randomly thank people but also single out those assisting your efforts today.
— R+L Carriers (@RLCarriers) December 21, 2013
9. Go behind the scenes.
Chances are it is tough to take a close-up picture of a military radar tower. Because Raytheon built it and that they understand the power of social media, they captured the tower, a ship, a rainbow, and background buildings to indicate scale. The picture speaks 1,000 words; the tweet conveys description; and the attached link explains their involvement.
— Raytheon (@Raytheon) December 21, 2013
10. Let us relate to you.
Leave it to a Twitter employee to conclude these 10 examples of Twitter best practices. Every word is strategically placed. The ending hashtag tells me other spouses will relate; and you almost wish the story would continue. Tweet her and it might.
After today’s 22-week ultrasound, my husband turns to me & asks: “So a pregnancy is 50 weeks long, right?” #nohoney
— Claire Diaz-Ortiz (@Claire) December 13, 2013
What are your twitter tips for 2014?