12 Things To Do To Upscale Your Personal Brand This Year

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personal brandIt’s a new year and why not start it off with a personal branding cure to improve how you’re perceived on the job market?

Choose to do all twelve assignments at once, or spread them out over the year by doing one task per month. No matter how you decide to do this, the cure will enhance the value of your personal brand this year.

Let’s begin:

  1. Take a good profile photo. Erase all duck face selfies. Do not use party pics where people can see the main part of your boobs or too much of your chest while you look drunk. Let go of the photo taken several years before you had kids who blessed you with dark circles under your eyes.  Ask a friend to take a photo of you, properly dressed, and in pure daylight. Best setting is often outside in front of a green plant or a great view.
  2. Update your LinkedIn profile so it reflects the career you’re looking for. Tweak the descriptions of previous employments and add relevant achievements and training. Viveka von Rosen’s Six Steps To Getting Started on LinkedIn gives you some helpful hints.
  3. Google yourself and make sure the things you’d like to be associated with comes first. Learn how to spring clean your personal brand if needed.
  4. Write recommendations on LinkedIn and receive some. Remember you need to give to get!
  5. Write a great bio for your website, LinkedIn, cover letter and social media accounts.
  6. Create your elevator pitch. Paul Cooley explains it well in this post: How To Avoid Blank Stares With A Personal Brand Introduction.
  7. Create a well-composed cover letter that gets your application into the “Yes” pile. 
  8. Make a video resume. Be inspired by this splendid video created by Katie Owen: The Smoothest Letter Of Recommendation You’ve Ever Seen.
  9. Set up a personal website or about.me page. Why not buy your own name as a domain? Craft a comprehensive message that tells the world who you are. Make sure to repeat the message continuously, just like superheroes do. Read more about it here.
  10. Translate your cv if it’s not yet in English (or another useful language in your area of the world).
  11. Write a list of your strengths and make a plan how to build on them in your personal branding efforts. How do you differentiate yourself from others? What do you do that others don’t? Find your niche. Jeff Howell writes about it here: Just Like Miley.
  12. Strengthening the power of your personal brand through storytelling. What’s the story of you and how may you tell it to others? Use stories to display the best of yourself.

What else could you do this year to enhance your personal brand? Please leave a comment below!


Photo credit: ashley rose, via photopin cc

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Anna Rydne
Anna Rydne is a communications specialist who works as Head of Internal Communications at Mynewsdesk. Based in Stockholm, Sweden, she writes the blog Communicate [your] Skills where she covers topics on how to improve your communication skills in all areas related to yourself, your community and your professional life. She's determined to uncover the secrets of how successful people and companies communicate. Anna has a special interest in social media and personal branding and she believes the road to success is trying. She tweets about all things comms, social media and marketing @CoSkills. She holds a bachelor's degree in psychology.
Anna Rydne


Anna Rydne is a #comms #blogger and @SteamFeedCom author. She believes the road to success is trying. Internal Communicator at @mynewsdesk
Loneliness is a Place on Earth or How Social Media Saved My Life http://t.co/nHSzkgiR4L - 3 hours ago
Anna Rydne
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