Choose to do all twelve assignments at once, or spread them out over the year by doing one task per month. No matter how you decide to do this, the cure will enhance the value of your personal brand this year.
- Take a good profile photo. Erase all duck face selfies. Do not use party pics where people can see the main part of your boobs or too much of your chest while you look drunk. Let go of the photo taken several years before you had kids who blessed you with dark circles under your eyes. Ask a friend to take a photo of you, properly dressed, and in pure daylight. Best setting is often outside in front of a green plant or a great view.
- Update your LinkedIn profile so it reflects the career you’re looking for. Tweak the descriptions of previous employments and add relevant achievements and training. Viveka von Rosen’s Six Steps To Getting Started on LinkedIn gives you some helpful hints.
- Google yourself and make sure the things you’d like to be associated with comes first. Learn how to spring clean your personal brand if needed.
- Write recommendations on LinkedIn and receive some. Remember you need to give to get!
- Write a great bio for your website, LinkedIn, cover letter and social media accounts.
- Create your elevator pitch. Paul Cooley explains it well in this post: How To Avoid Blank Stares With A Personal Brand Introduction.
- Create a well-composed cover letter that gets your application into the “Yes” pile.
- Make a video resume. Be inspired by this splendid video created by Katie Owen: The Smoothest Letter Of Recommendation You’ve Ever Seen.
- Set up a personal website or about.me page. Why not buy your own name as a domain? Craft a comprehensive message that tells the world who you are. Make sure to repeat the message continuously, just like superheroes do. Read more about it here.
- Translate your cv if it’s not yet in English (or another useful language in your area of the world).
- Write a list of your strengths and make a plan how to build on them in your personal branding efforts. How do you differentiate yourself from others? What do you do that others don’t? Find your niche. Jeff Howell writes about it here: Just Like Miley.
- Strengthening the power of your personal brand through storytelling. What’s the story of you and how may you tell it to others? Use stories to display the best of yourself.
What else could you do this year to enhance your personal brand? Please leave a comment below!