Yesterday, it was 12/12/12. It was the last time we will have a repeating date (unless you live to 01/01/2101 – eat up your fruit and veggies)! It’s OK to get a bit sentimental. *Looks out window wistfully*It’s also that time of year – the 12 days of Christmas. Let’s celebrate number 12 and the holiday season by taking one purposeful action for 12 days to improve your social media experience and instigate some results.
Here are 12 actions (rearrange as you like)!
Day 1: Sign up for Google Authorship so your awesome content has a better chance of standing out in the noise and rank higher in the search engine monster.
Day 2: Make at least one list of people you really would hate to miss on Twitter. You’ll find it’s easier to focus on your important connections and continue reading their news and build relationships. It’s all about using your time efficiently. I may be cheating a little here with another mini tip but quick – sign up for Newsle - they notify you of your colleagues and friends who have been just published. It’s a great way to keep track and congratulate them.
Day 3: Do you have a solid email signature? Is your website URL included? Are your social media handles included? Yeah, that. You can use Wisestamp or create your own in the email platform. Quick and dirty tip: keep your URL plain text and include ONLY a couple of social networks you’d be comfortable connecting professionally on and are truly active. If you have a unique video (i.e. a TEDx presentation) you can incorporate that for a few months to raise awareness.
Day 4: Join a tweetchat and frolic in the digital landscape. Introduce yourself, participate in the Q and A and lose the self-promotion. It is literally a digital cocktail party with intelligent folks. Irresistible, right?
Day 5: When was the last time you updated your LinkedIn header? Make some tweaks and include action verbs. Inspire people to link on your profile.
Day 6: If you have email subscribers, why don’t you send out a heartfelt story about why you got in your business and thank them for being your subscribers? Keep it in plain text. If you don’t have an email list, maybe this is a sign for you to start. I recommend MailChimp or Aweber!
Day 7: Introduce yourself to a well established and trustworthy person who intrigues you and have been following on Twitter or other social media. Imagine as if you were doing it in person and ask a question to stimulate conversation.
Day 8: Investigate a few LinkedIn groups you’re involved with and leave a thoughtful comment (or even a question). The spark of engagement will do you good.
Day 9: Get visual! Create a small infographic or meme. Robert M. Caruso’s social graphics are a great example. Every image has a touch of humor with a tip or message for the day. It gets you thinking. I also am an epic fan of memes and found this article about marketing with memes extremely helpful. Memes are delicate. But bonafide winners if you do it right. You MUST contact me if you create one.
Day 9: Comb your hair, flash your winning smile and…shoot a video! Allow yourself 30 seconds up to one minute. Channel your inner comedian, singing prowess or business intelligence. Share it with your audience for some holiday cheer or demonstrate your thought leadership. Hopefully this will make you comfortable enough to keep doing videos.
Day 10: Revitalize your Twitter bio. It should be more casual than the LinkedIn header. Next to your work, are you an air hockey extraordinaire? A secret pastry chef? Spill.
Day 11: Work on your Google Reader. Identify the blogs you want to continue monitoring and purge some if necessary. Use Google Alerts to keep on top of business/competitor trends and keep you in the informational flow.
Day 12: Join Google Plus if you haven’t. If you are a member, I urge you to join a few that interest you. You’re welcome to mingle with us SteamFeeders in our Marketing, Technology and Social Media group. If you manage a brand, seriously consider creating a community! I believe they’ll gain more traction than a brand page.
…then enjoy a hot buttered rum and get social! I intentionally made these actions fairly easy enough to integrate in your schedule. Share your memes, videos or more actionable tips in the comments!