Most non-profits, large and small, are on strict budgets. They want to take as little money as possible away from their end goal of providing goods or services to those in need. Their limited budgets often have very little or no money allocated to marketing. Instead, many of these organizations rely on volunteers to take care of the day-to-day running of their charity. Marketing and social media are no exception, as many non-profit social media accounts are set up and managed by well intended volunteers who are professionals in a discipline other than social media or marketing. This can spell disaster for a non-profit!
What should the non-profit board do first?
15 non-profit social media goals to consider
- Brand Exposure and Name Recognition
- Attract Event Sponsors
- Local Recognition and Media Attention
- Event Promotion
- Soliciting Financial Donations
- Finding Volunteers
- Board Members Recruitment
- Greater Reach/Expanding Territory
- Selling Promotional Items
- General Fundraising
- Increasing Web Traffic
- Grow Online Audience
- Connecting with Brand Ambassadors
- Putting out Calls for Immediate Needs
This is just the first step in completing a social media strategic plan for a non-profit organization
- Without goals, social media often becomes a liability, not an asset to the non-profit.
- Without goals, you never know when you’ve reached a milestone.
- Without goals, it will be impossible to measure social media growth.
- Without goals, you likely won’t know whether you are wasting your time with social media!