20 Of The BEST Calls To Action

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You can’t talk content marketing, strategy or return on investment (ROI) without mentioning CALLS TO ACTION.

You’ll find these little beckoning words on websites and billboards, ads and posts, blog articles and marketing materials. So what exactly are calls to action (CTAs)?

 

BusinessDictionary.com defines a call-to-action as,

“Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as, “Write Now,” “Call Now,” or (on Internet) “Click Here.” A retail advertisement or commercial without a call-to-action is considered incomplete and ineffective.”

I’m constantly looking for effective and innovative CTAs, because let’s face it, “Click Here!” gets old after a while.

So, I’ve compiled a list of some smart and savvy CTAs just for you. Thank me later!

calls to action

THE BEST CALLS TO ACTION I’VE SEEN

Here are twenty of the BEST CTAs I’ve seen, accompanied with tips or [LINK] – meaning that is the link placement for the user to complete the CTA and visit your content/blog/event/site/etc..

  1. Grab Yours Now –> [LINK] (yep, it had that little arrow leading me right to the link)
  2. Will You Be There? [LINK]
  3. Hope To See You Soon! [LINK]
  4. Please Share With Your Friends And Fans: [LINK]
  5. What Are Your Thoughts On This (Topic)? [LINK]
  6. How Would You Handle ______?  [LINK] (asking for responses; tie it in with your topic)
  7. Read This Post: [LINK]
  8. Have You Ever ______? (enticing comments or engagement)
  9. What’s YOUR Favorite ______? [LINK] (tie it in with your topic)
  10. This Article Will Teach You How To ______: [LINK]
  11. YES or NO? ____________ (see example below from Amy Porterfield)
    CTA example 1
  12. Seriously, SIGN UP! You’ve Got Nothing To Lose: [LINK]
  13. Save Your Seat! [LINK]
  14. Limited Seating Available: [LINK]
  15. View This _____ To Learn How To ______: [LINK]
  16. Want A Sneak Peek At ______? [LINK]
  17. QUICK QUESTION: Do You Prefer A, B, Or C? (enticing comments or engagement)
  18. You Don’t Want To Miss _______! [LINK]
  19. This Is THE Solution For ______: [LINK]
  20. This List Is Filled With Resources For ______: [LINK]

WHY ALL OF YOUR CONTENT SHOULD COME WITH A CTA

Whether it’s an ad, blog post, tweet, or update, each piece of your content marketing should have quantifiable goals. What are you hoping to accomplish? What do you want the reader to do?

Without this critical step, you’re using the loathed (by me, anyway) “post and pray” method – which is fruitless when trying to measure ROI. If you’re a real marketer looking for real results, you will have a goal in mind for your content. And with it, some sort of call-to-action. Slapping a post on Facebook and waiting for ‘likes’ is SO 2010!

So is using, “Click Here” for every, single CTA.

Get in the groove of testing and implementing some of the CTAs I’ve outlined above. And, if you have any BESTS you’d like to share, by all means, post them in the comments section below!

See you in the social sphere!

The post 20 Of The BEST Calls To Action appeared first on B Squared Media // B² Blog.

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Brooke Ballard

Brooke Ballard

Founder & Chief Digital Strategist at B Squared Media, LLC
Like many of you, Chief Digital Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches online media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies. Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content, community, conversation, collaboration, and conversion. Simply put: Think Conversation, Not Campaign.™ Click here to subscribe to my mailing list
Brooke Ballard

@madSMscientist

In-the-trenches digital marketer & owner at @B2MediaLLC. Contributing Author at @SteamFeedcom. Volunteer hoping to #CureCF. Voracious reader. Spider hater.
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Comments

  1. Hi Brooke,

    Thanks for the ideas – I especially love the Yes/No to foster simple engagement!
    My recent post How to reach your fans using the new facebook insights

  2. Well done Brooke effective list on simple changes on saying the same thing.

    • b2brookeballard says:

      Of course these are just the tippy tippy top of a very large iceberg! I'm glad you liked the list, though.

  3. MalharBarai says:

    Wouldn't 'Yes or No' sound like 'my way or the highway' or will the use be more contextual?

    • b2brookeballard says:

      Hi, Malhar. Good question … I think it's more contextual and asking someone if they agree or disagree with your statement or topic. If your brand persona and voices are passive and fun, I doubt your audiences would take it as a "my way or the highway" approach – but you'll have to test it out and see for yourself. I hope it goes well – certainly let me know either way!

  4. So with this article, no one has any excuse for NOT having a sweet CTA… nice work. This will be one of those posts I'll be referring to constantly.

  5. Great article, Brooke! Very impressive list on effective CTAs!

  6. Brooke you write the BEST articles with the most compelling content. Well done!

  7. This is a great list Brooke and I will definitely be trying many of these out!

  8. I'm afraid that most of these don't work for selling tile or carpet. I have, give your room a fresh look, Be creative, update your home, create the perfect look etc. Could you give me some more ideas. order now, come see us today. When your dealing with hundreds of these and they want variety you start running out of ideas.

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