Say No to Shortcuts

Shortcut

Whenever we got into the car with my dad for a trip that was not part of our normal routine, we got ready for adventure. Why? It wasn't so much that our destination was that adventurous. It was the trip itself. My dad loved to devise shortcuts. The problem? They never shortened travel time. They either increased the time we spent in the car, or increased time spent in the car … [Read more...]

Keyword Research and Optimization Are Integral To Online Marketing

keyword research

Keyword research and keyword optimization are not dark arts! There's no danger of becoming "He-Who-Must-Not-Be-Named" if you use the tools that are available to you as they were intended to be used. It's when you attempt to game the search engines that there will be problems. Every business does itself and their customers a disservice if they do not properly optimize the … [Read more...]

Social Media Tips For Small Business Owners

social crm

We asked some of the SteamFeed authors to answer the following question: If you could give one or two pieces of advice to a small business owner who just signed up for their first social media account today, what would it be? Here's what they answered:   Carrie Keenan (@carrieatthill): 1. Learn a bit about the "rules and norms" of the social channel you … [Read more...]

Social Media: Walk the Talk

photo: Solavei Facebook Page

If I've learned anything in social media, it is this: You have got to walk the talk. You cannot claim to be a social media expert or even an enthusiast if you do not use social media. How am I supposed to believe you when you talk about the power of social media if you do not use it in your own business? I can't. You lose all credibility. Even if you have a good product or … [Read more...]

Learning the Wrong Lessons from Famous Innovators

Steve Jobs 1955-2011

Henry Ford went bankrupt in his first attempt to create the automobile. Thomas Edison failed 10,000 times in his quest to create a light bulb. Steve Jobs suffered an embarrassing and very public ouster from the company he founded. These men risked their reputations and their wealth in pursuit of big visions. If you think I am gearing you up for a pep talk, think … [Read more...]

Blitz Posting is not an Effective Social Media Practice

fine bottle of wine, like social media

Social Media is not about Blitz posting (you know the folks I am talking about). Some people do absolutely no engaging with their social media community. They simply go on one of their many social networking accounts, and post about 10 to 20 posts all in a row, in the manner of a machine gun: One right after the other - Bam, Bam, Bam... This approach to social media is about … [Read more...]

Book Review: Invest in Social Marketology by Ric Dragon

open book, social marketology

Ric Dragon is terrifyingly smart, that's why he wrote Social Marketology. He wanted to write a book that did not clamor about how social media is changing the world. He wanted the reader to have a book that offered a practical guide to help you organize a social media marketing process. He weaves ideas of sociology, psychology, history, statistics, process methodologies and … [Read more...]

Why Yes, That Blog Post Can Help You Get a Job!

Speaking to students about blog job

Just a decade ago, blogs were the new medium on the block. In my generation, they were used to vent about the day, stalk a school crush and share content. While generations after have continued this trend, blogs have also become an important aspect in careers: a blog is a crucial tool in the job hunt. I speak to many recent graduates in this tough job market. New graduates … [Read more...]

My Biggest Start-Up Challenge? Software Development.

Startup Challenge

I blog for three reasons. (1) It's fun working on a start-up, but it's also extremely challenging and frustrating at times. So, blogging is a catharsis. (2) I blog to share the kewl things I learn and the bone-head maneuvers I make, so that others might benefit. And (3) I blog to connect with entrepreneurial-minded people. Last night, while having dinner with friends in … [Read more...]

Invest Long-Term in Your Brand

Brand

Anyone running a business knows how tight money is. Every brand decision has to be analyzed, looked at and weighed. Risk versus reward Long-term versus Short-term Immediate need versus “Are you serious? We have bigger things to worry about”. Marketing is no different.  We have all heard about the 3 dreaded letters - ROI.  Let’s leave that for another discussion on … [Read more...]