Whenever we got into the car with my dad for a trip that was not part of our normal routine, we got ready for adventure. Why? It wasn’t so much that our destination was that adventurous. It was the trip itself. My dad loved to devise shortcuts. The problem? They never shortened travel time. They either increased the time we spent in the car, or increased time spent in the car AND got us lost.
Keyword research and keyword optimization are not dark arts! There’s no danger of becoming “He-Who-Must-Not-Be-Named” if you use the tools that are available to you as they were intended to be used. It’s when you attempt to game the search engines that there will be problems. Every business does itself and their customers a disservice [...]
Henry Ford went bankrupt in his first attempt to create the automobile. Thomas Edison failed 10,000 times in his quest to create a light bulb. Steve Jobs suffered an embarrassing and very public ouster from the company he founded. These men risked their reputations and their wealth in pursuit of big visions. If you think [...]
I blog for three reasons. (1) It’s fun working on a start-up, but it’s also extremely challenging and frustrating at times. So, blogging is a catharsis. (2) I blog to share the kewl things I learn and the bone-head maneuvers I make, so that others might benefit. And (3) I blog to connect with entrepreneurial-minded [...]
Anyone running a business knows how tight money is. Every brand decision has to be analyzed, looked at and weighed. Risk versus reward Long-term versus Short-term Immediate need versus “Are you serious? We have bigger things to worry about”. Marketing is no different. We have all heard about the 3 dreaded letters – ROI. Let’s [...]