Is It Time to Declutter Our Technology Habits?

Technology

As is my routine at this time of year, I’m reflecting on everything that has transpired business-wise over the past three quarters. This ranges from reviewing our achievements versus goals, the technology that we use, the effectiveness of our processes and so on. This time just as I was starting this process, Chris Brogan wrote an interesting post about the amount of … [Read more...]

The Interest List Imbroglio

Facebook List

Alternate Title: When Those Trying To Help Actually Hinder Over the last week or two, those in the social business sphere have been inundated with a rash of messages, posted on personal profiles and business pages alike, deeming interest lists as the savior to decreased Edgerank and overall interaction. Alas, these posts took the spirit and real value of interest lists and … [Read more...]

Increase Productivity with IQTell

Productivity

How many of us social space professionals are constantly searching for a way to increase our productivity in this fast paced world we live in. There never seems to be enough time to completely get everything done without getting up early and staying up late. Well I can say that I have found a tool (app) that has greatly increased my productivity, and made my life much more … [Read more...]

Integrate Your Marketing to Maximize Your Dollar

man vs snow

Simply put, traditional marketing isn't enough today. I've had businesses in the past call me to help put out a direct mail piece. "All I want is to say I'll help fix their snowblower for winter".... So I ask some more detailed questions, "Who is it going to?" "What message do you want to send?" "Where will it take them?" "What is the call to action?". Sometimes the response … [Read more...]

A New Entrepreneur Needs Your Advice

Sunset suicide

How many hesitate starting a business for fear of losing everything? Statistics indicate the odds are not in favor of new startups, with the failure rate as high as 70%. So, why bother at all? To answer this question, let us look at a real life example - a close friend of mine who recently decided to launch his own venture. Meet Kevin the Engineer Kevin is a gifted … [Read more...]

Build a Social Media Community without a Credit Card

purchasing social media community

So as many of you know the creation of SteamFeed.com was based on the intrusion of what have become known as "fauxperts" into the social space. A lot of information has been shared by the SteamFeed authors about what NOT to do when building a social media community. I thought it might be a good idea to take some time and discuss some things you CAN do to build that community. … [Read more...]

Why (and How) to Join Tweetchats

Tweetchat Cocktail Party

Tweetchats are special gatherings that happen on Twitter. They're driven by a hashtag that charactertizes the conversation topic, but more importantly, there's a community around the hashtag that keeps it very much alive. Tweetchats are extremely informative, keep you up to date on current trends, supportive and social. I can't say enough good things about them. A … [Read more...]

The Importance of Social Media Content Calendars

Content Calendar

Social media can be quite an overwhelming to-do list of items. One can easily be buried, never to be seen again. Whether you work in business to business or business to consumer or even consumer to consumer, social media is a daunting task of content, engagement and creating an experience that facilitates the customer journey. Where engagement can be rather simple in … [Read more...]

Social Media’s Spin on PR

I love PR (public relations)

I am not old enough to remember when PR first came about, however it seems to me those that do still think PR is about control. News Flash: Publications no longer own the flow of media. Breaking news is no longer delivered via newspapers that arrive on your doorstep a day after the event. News breaks on Twitter; news is shared and discussed on Facebook, not the water … [Read more...]

Are Successful Entrepreneurs Just Lucky?

Theme of the Week - Pieces of Me

Welcome to the Platitude-Free Zone This blog post is intended to start a conversation with entrepreneurs, aspiring entrepreneurs, and the people who invest money with entrepreneurs. I would like us to have a real discussion about what it takes to be a successful entrepreneur (however you define success)--free of platitudes and "conventional wisdom." My vision for this … [Read more...]