Having been in the marketing game a long time, I’ve seen a shift from clients being reasonably patient for results to expecting immediate results. A big contributor to this shift is our ability to instantaneously execute marketing campaigns and their associated measurement activities with the push of a button.
The reality today is that even though execution is instantaneous and measurement velocity has vastly improved, it still takes time to fully assess the efficacy of your marketing activities. I don’t run into many people who refute that statement – at least in discussion. Typically, where the manifestations of instant gratification pop up is right after a campaign execution.
When we think of brands, we tend to think of consumer products, such as, Tide detergent, Nike sportswear, Apple electronics, Starbucks drinks, or BMW automobiles. But as 2013 dawns, three events draw everyone’s attention, and as a result, these events have become international brands. Even though these three events aren’t brands in the traditional sense, there is no doubt that they can teach all businesses a thing or two about branding.
People who visit my Facebook and Google+ pages know I have a propensity for using graphics and themes that revolve around the idea of items and/or actions being so “very” or so “not” social. It works well amongst my fans and it allows for sharing of educational information in an entertaining fashion.
I’m a big fan of Gmail and I use Google Apps for my primary email, and I think I have a productive email experience. With Google, I get about 10 gigabytes of email storage, and the fact I can search and find just about any email I’ve sent since I set up my account is enough to keep me using their service. Additionally, there is an option to add everyone I send email to right to my address book with no interaction from me. Additionally, Google is always adding to their labs with other useful features.
Every week I constantly come across people who want to discuss the power of social media and how they can make content marketing work for their business. I often chat to them about my favourite 
Gartner, a leader in media research, expects that by the end of 2012, there will have been a total of 
The time of the year has come. As we sift through our status updates, opt-in to apps that tell us how our year went (who are they to say that!), and strategize for the following year, it’s also time to take a look back and explore the lessons we learned in 2012. As a young social media professional learning the ropes and finding ways to improve among my peers here were some of the lessons I picked up this year:
In 
It’s impressive to hear people discussing so many platforms and apps, and how their personal and business productivity has increased.
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