How To Use Content to Shorten Your Sales Cycle

content

One of the biggest challenges businesses who adopt the practice of inbound marketing face is creating a consistent flow of new and relevant content.  There’s a lot at stake here – especially if the company culture has embraced the fact that content, preferably an ample supply of it, has a big impact on site traffic increases, qualified lead volume and revenue gains. photo … [Read more...]

Do You Know The Basics of Selling Online?

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I remember that evening when I set up my first online shopping cart with e-Junkie and PayPal several years ago. What was really exciting is waking up to several sales and the money from those transactions deposited in my PayPal account. It was the closest thing I’d experienced to “making money while I slept.” Since those early days I come a long way in my understanding … [Read more...]

5 Must Listens About Social Design

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Thus far, I've written fairly intense do/do not articles dealing with social etiquette and social business best practices. Going forward I'll be adding social design to my "topics covered" and thought it might be refreshing if I lightened up a bit. Thus, my intention to share five of my favorite design listens. People who design, be it graphics, web sites, furniture, … [Read more...]

How to Be a Networking Superhero

networking superhero

To prospect for new business, and to learn from others, I spend a lot of time at networking events, many events which are held where I office at the Hudson Business Lounge in downtown Milwaukee. And I have been networking for as long as I can remember, and while it now comes very naturally for me, others aren't as skilled in networking. And while there is no perfect formula to … [Read more...]

Five Must-Read Business Books for 2013

Business Books

Most of us have large reading lists. There are the case studies our bosses would like us to read. There are the trade publications, whether in print format or online PDF, that we need to read to keep up with industry trends. There are the e-zines that appear in our email boxes in a never-ending stream. And, of course, there are the books we’d love to read in our leisure time – … [Read more...]

Which CRM is Best for Small Business?

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So you’ve been bombarded with ads for CRM solutions; it seems like everyone else is jumping in, experimenting with various CRMs and swearing that they’ve revolutionized the way they do business and their profits have shot through the roof. Off the back of this, I’m often asked, “do I need a CRM?” or "which CRM is best for small business?" They're not easy questions to … [Read more...]

Look At Marketing Through A Child’s Eyes

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If you follow me on Facebook or Twitter, you have no doubt seen ultrasound shots of our soon-to-arrive second daughter. This will make 3 for us and we plan for a fourth. The joy I feel about our next addition is something I cannot describe and only other parents would understand. Since I am always a guy who has an entrepreneurial spirit, I have pondered the evolution of my … [Read more...]

Why Branded Content Is Important

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Creating content can be rewarding and fun for your business. But it's easy for a message to get lost in translation if content isn't branded. Small businesses often focus on "churning it out" instead of creating quality. Here are a few things to think about before, during, and after the content creation process. A Consistent Voice Speaks Volumes About Your Business Big pun … [Read more...]

How Much Pain is Required for Entrepreneurial Success?

photo credit: Silvia Sala

There was a program available on Netflix instant streaming called Global Business People. Each episode profiled three individuals, mostly entrepreneurs and some top executives, who had reached the top of their industry or craft. For several weeks, I studied those profiled and an interesting pattern emerged. Not only is pain a prerequisite for entrepreneurial success, but … [Read more...]

Do you have the Attitude to Succeed?

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Just a few days ago, I participated in an experiment as such with some of the most awesome people that I am lucky enough to have in my social space. In the process I learned a major lesson about having an attitude to succeed.  You see, I have a social media radio show I have been doing for the past few years. Over the course of those years  I have had guest hosts, interviewed … [Read more...]