How To Use Content to Shorten Your Sales Cycle

One of the biggest challenges businesses who adopt the practice of inbound marketing face is creating a consistent flow of new and relevant content.  There’s a lot at stake here – especially if the company culture has embraced the fact that content, preferably an ample supply of it, has a big impact on site traffic […]

Do You Know The Basics of Selling Online?

I remember that evening when I set up my first online shopping cart with e-Junkie and PayPal several years ago. What was really exciting is waking up to several sales and the money from those transactions deposited in my PayPal account. It was the closest thing I’d experienced to “making money while I slept.” Since […]

5 Must Listens About Social Design

Thus far, I’ve written fairly intense do/do not articles dealing with social etiquette and social business best practices. Going forward I’ll be adding social design to my “topics covered” and thought it might be refreshing if I lightened up a bit. Thus, my intention to share five of my favorite design listens. People who design, […]

How to Be a Networking Superhero

To prospect for new business, and to learn from others, I spend a lot of time at networking events, many events which are held where I office at the Hudson Business Lounge in downtown Milwaukee. And I have been networking for as long as I can remember, and while it now comes very naturally for me, […]

Five Must-Read Business Books for 2013

Most of us have large reading lists. There are the case studies our bosses would like us to read. There are the trade publications, whether in print format or online PDF, that we need to read to keep up with industry trends. There are the e-zines that appear in our email boxes in a never-ending […]

Which CRM is Best for Small Business?

So you’ve been bombarded with ads for CRM solutions; it seems like everyone else is jumping in, experimenting with various CRMs and swearing that they’ve revolutionized the way they do business and their profits have shot through the roof. Off the back of this, I’m often asked, “do I need a CRM?” or “which CRM […]

Look At Marketing Through A Child’s Eyes

If you follow me on Facebook or Twitter, you have no doubt seen ultrasound shots of our soon-to-arrive second daughter. This will make 3 for us and we plan for a fourth. The joy I feel about our next addition is something I cannot describe and only other parents would understand. Since I am always […]

Why Branded Content Is Important

Creating content can be rewarding and fun for your business. But it’s easy for a message to get lost in translation if content isn’t branded. Small businesses often focus on “churning it out” instead of creating quality. Here are a few things to think about before, during, and after the content creation process. A Consistent […]

How Much Pain is Required for Entrepreneurial Success?

There was a program available on Netflix instant streaming called Global Business People. Each episode profiled three individuals, mostly entrepreneurs and some top executives, who had reached the top of their industry or craft. For several weeks, I studied those profiled and an interesting pattern emerged. Not only is pain a prerequisite for entrepreneurial success, […]

Do you have the Attitude to Succeed?

Just a few days ago, I participated in an experiment as such with some of the most awesome people that I am lucky enough to have in my social space. In the process I learned a major lesson about having an attitude to succeed.  You see, I have a social media radio show I have been […]

Social Media Listening: You Don’t Have to Hear to Listen

What really makes you listen is curiosity. I know this because if I wasn’t curious in life…I’d probably let my Deafness be a barrier. I would be intimidated and hinder my relationship building and my knowledge base. It truly drives me in everything I do in business and relationship building. Social media listening is a […]

Tech Review: Magnify Digital’s ALERT

As the Social Media Sphere continues to grow, it becomes more and more difficult to make your brand or your product stand out in a crowd. It takes a great deal of time, planning, monitoring, engagement and none of it can guarantee that your marketing campaign will be successful or not. A Canadian based company, […]

What Are You Doing to Be Memorable?

When people meet you at networking events or engage with you online, are you memorable? In my experience of networking with others online and doing social media, the people I remember the most are those who are memorable – whether it’s a Skype conversation I had with them or something that they did to make […]

How To Get Your Restaurant Started on Social Media

If I have said it once I have said it a thousand times, eating out at restaurants may just be the most social thing we do in public. Everyday I am amazed at the number of restaurants from multi-unit locations to independent mom and pops, or restaurant SMBs that are NOT using Social Media. Don’t […]

Why You Need A Social Media & Content Marketing Strategy Now!

The evolution of consumer behavior online has created tremendous opportunities to build strong, valued relationships with consumers via social media and content marketing. As this trend continues, so do the opportunities in monetizing various platforms and apps, and using them as viable channels to drive lead and demand generation. Because of it’s evolutionary nature, its […]

Startups Don’t Fail. Founders Quit.

Last week, just before a meetup at the Madison, WI-based startup accelerator, gener8tor, I overheard someone say, “Startups don’t fail. Founders quit.” I was like, “did Startup-Gandhi just walk in the room?” That was the most profound statement I’d heard in a few weeks. I turned around and it was Eric Martell, COO and co-founder of […]

The Jerry Maguire Guide For Social Media Professionals

Social media professionals – What would Jerry Maguire do? There are just some things that should be said.  After all, this is SteamFeed — Marketing, Social Media, and Tech Truth. In this “Jerry Maguire Moment,” I could lose popularity with other social media professionals once they read this. But sometimes productive learning comes through intense […]

What is Content Marketing and How to Include it in your Marketing Mix

I’d be lying if I told you that content marketing was something new in the toolkit for marketers.  Sure, it’s a concept that has only recently generating a huge increase in buzz among many marketers, but content marketing has been around for decades. Prior to updates to the Google search algorithm, the quality of a websites […]

4 Simple Steps to Content Marketing Success

If you spend any time on social media, you’re familiar with the phrase content marketing. While you might be familiar with it, you probably tossed it aside as a complicated strategy reserved for the “gurus, masters and mavens” of social media. The good news is that it is not as complex as it might seem. […]

Can Your Brand Afford Not To Stand Out?

It’s safe to say that there are brands that stand out more than others. Just like there are personal brands that stand out from the masses. You are either going to stand out or blend in to the noise of advertisements, voices, messages, etc. I believe you will never stand out being like everyone else. […]