One of the biggest challenges businesses who adopt the practice of inbound marketing face is creating a consistent flow of new and relevant content. There’s a lot at stake here – especially if the company culture has embraced the fact that content, preferably an ample supply of it, has a big impact on site traffic [...]
Do You Know The Basics of Selling Online?
January 31, 2013 by 3 Comments
I remember that evening when I set up my first online shopping cart with e-Junkie and PayPal several years ago. What was really exciting is waking up to several sales and the money from those transactions deposited in my PayPal account. It was the closest thing I’d experienced to “making money while I slept.” Since [...]
How to Be a Networking Superhero
January 30, 2013 by 20 Comments
To prospect for new business, and to learn from others, I spend a lot of time at networking events, many events which are held where I office at the Hudson Business Lounge in downtown Milwaukee. And I have been networking for as long as I can remember, and while it now comes very naturally for me, [...]
Five Must-Read Business Books for 2013
January 30, 2013 by 9 Comments
Most of us have large reading lists. There are the case studies our bosses would like us to read. There are the trade publications, whether in print format or online PDF, that we need to read to keep up with industry trends. There are the e-zines that appear in our email boxes in a never-ending [...]
Which CRM is Best for Small Business?
January 29, 2013 by 26 Comments
So you’ve been bombarded with ads for CRM solutions; it seems like everyone else is jumping in, experimenting with various CRMs and swearing that they’ve revolutionized the way they do business and their profits have shot through the roof. Off the back of this, I’m often asked, “do I need a CRM?” or “which CRM [...]
Why Branded Content Is Important
January 28, 2013 by 4 Comments
Creating content can be rewarding and fun for your business. But it’s easy for a message to get lost in translation if content isn’t branded. Small businesses often focus on “churning it out” instead of creating quality. Here are a few things to think about before, during, and after the content creation process. A Consistent [...]
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