One of my first posts on this site was about integrating your marketing. Put simply, [integrated marketing] is combining every form of advertising and communication into one strategy, spread across various forms of media. – You can read the full story here I used various examples from combining different social media avenues to direct mail. [...]
Relationships – The First and Last Responsibility of Any Business
February 28, 2013 by 5 Comments
An experience this past week drove home the importance of fostering meaningful relationships in business. Even if you sell lots of widgets to satisfied customers, something will eventually go wrong. Perhaps the wrong order, a damaged shipment or an over charge. The outcome of such mis-haps have more to do with the strength and quality [...]
Big Data – The Truth in Action
February 27, 2013 by 1 Comment
Big data is on the tip of many people’s tongues today and why shouldn’t it be? We use primarily digital information devices to process most of our communication, so it would seem to be a natural premise that we harvest that data to get a clear snap shot of probable results. Whether you frown on [...]
Five Questions to Propel Your Leadership Forward
February 27, 2013 by 4 Comments
Running a business is more difficult today than ever before. If you’re a CEO or President, you have to worry about revenues, ROI, personnel, product development or service enhancements, and most challenging of all, creating satisfied and repeat customers. But if you’re a first-time manager, you often don’t get the training you need to be [...]
Book Review: “Content Chemistry” is a Lab Success
February 26, 2013 by 2 Comments
There’s kind of a mad genius you should know. Andy Crestodina, Principal and Strategic Director of Orbit Media. I gave you a toolbox in my last post for creating visual content so now I’m going to point you in the right direction to get a excellent grasp on content marketing and writing: Crestodina’s book Content Chemistry. For [...]
Don’t Network, Tell a Story
February 25, 2013 by 1 Comment
I spent the first two weeks of my February at the New Zealand Chinese Association Leadership Development Conference. Aside from being able to leave the country for a little rest and relaxation, I was able to network, collaborate and get to know 40 ambitious future leaders mainly from New Zealand, Australia and nearby Fiji. We’re [...]
The Small Business Owner’s Guide to “Speaking SEO”
February 24, 2013 by 16 Comments
SEO can be a very powerful tool for small businesses, one that I believe should be the foundation for any online marketing efforts, but the SEO industry can be a challenging one for any business owner or marketer that is new to it. On top of false claims, scams, and misinformation that are unfortunately part [...]
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