Print Marketing Is Not Dead!


One of my first posts on this site was about integrating your marketing. Put simply, [integrated marketing] is combining every form of advertising and communication into one strategy, spread across various forms of media. - You can read the full story here I used various examples from combining different social media avenues to direct mail. Some people might take the … [Read more...]

Grow Your Twitter Conversation with @Nestivity


As a Social Media professional, I get involved in a lot of Twitter chats. On average, the chats are interesting and I enjoy them, but, every so often, I come across one that I wish would go on past the allotted time. I wish that there were a way to manage and curate the conversation beyond the confines of Twitter or my preferred Social Media dashboard. It would seem that … [Read more...]

Relationships – The First and Last Responsibility of Any Business


An experience this past week drove home the importance of fostering meaningful relationships in business. Even if you sell lots of widgets to satisfied customers, something will eventually go wrong. Perhaps the wrong order, a damaged shipment or an over charge. The outcome of such mis-haps have more to do with the strength and quality of the relationship than anything … [Read more...]

Big Data – The Truth in Action

Big Data

Big data is on the tip of many people's tongues today and why shouldn't it be? We use primarily digital information devices to process most of our communication, so it would seem to be a natural premise that we harvest that data to get a clear snap shot of probable results. Whether you frown on the word because of all the proposed hype or feel it has been in existence now for … [Read more...]

Five Questions to Propel Your Leadership Forward


Running a business is more difficult today than ever before. If you're a CEO or President, you have to worry about revenues, ROI, personnel, product development or service enhancements, and most challenging of all, creating satisfied and repeat customers. But if you're a first-time manager, you often don't get the training you need to be effective - most often, first-timers are … [Read more...]

Book Review: “Content Chemistry” is a Lab Success

Content Chemistry

There's kind of a mad genius you should know. Andy Crestodina, Principal and Strategic Director of Orbit Media.  I gave you a toolbox in my last post for creating visual content so now I'm going to point you in the right direction to get a excellent grasp on content marketing and writing: Crestodina's book Content Chemistry. For the past 12+ years, he's conversed … [Read more...]

Don’t Network, Tell a Story


I spent the first two weeks of my February at the New Zealand Chinese Association Leadership Development Conference. Aside from being able to leave the country for a little rest and relaxation, I was able to network, collaborate and get to know 40 ambitious future leaders mainly from New Zealand, Australia and nearby Fiji. We're often told by the mainstream media and our … [Read more...]

10 Tips For Optimizing Pinterest For Business


In the last year or two, Pinterest has grown to become one of the most popular social networking sites on the web. This was true among general users - the site gained tens of millions of users in 2012, becoming one of the most used social media channels in the process - but it was also true for business. In a few short months, companies of all sizes realized that Pinterest was … [Read more...]

The Small Business Owner’s Guide to “Speaking SEO”

SEO Compas

SEO can be a very powerful tool for small businesses, one that I believe should be the foundation for any online marketing efforts,  but the SEO industry can be a challenging one for any business owner or marketer that is new to it. On top of false claims, scams, and misinformation that are unfortunately part of the market place, the barrier of confusing "industry … [Read more...]

10 Ways to Share Your Brand with Your Audience


As a brand guy, I believe every touch point is an opportunity for an audience to interact with a brand. I also believe that brands are living, breathing things that grow, change and evolve. Companies try to control their brand, but truth be told brands belong to their audience and not to the brand itself. With that being said, the more that a brand can make itself … [Read more...]