Hashtags are extremely useful social media tools that can help you get more exposure, improve your social media reach and create successful social media campaigns.
However, coming up with great hashtags and then tracking them is not always as easy as it seems. Here is a list of some of the best hashtag tools on the market:
Bundlepost is a social media content management system created by one of my good friends, Robert Caruso. Apart from other useful features, BundlePost also has a very interesting hashtag tool. It basically allows you to create folders for each of your campaigns, social accounts or clients where you can assign the hashtags you want to use. Then, by using the Bundle Post feature, you will be able to automatically add hashtags on 100 social media posts in just one second.
Hashtracking is a powerful hashtag tool that allows for real-time insights into hashtag campaigns. Some of the results you will get include:
- Charts and graphics
- Tweets and retweets
- Reach and impression
- Contributor lists
They also provide a free to use Hashtag Explorer tool that you can use for quick searches:
For more detailed analytics and results, you can sign up for a free trial and start tracking your hashtag campaign right away.
TweetChat is a useful free tool that you can use to follow hashtags acrossTwitter and to connect with other people using that hashtag. By choosing a hashtag to follow, you will be directed to a TweetChat room, where you can converse in real time with other people. If you can’t keep up with the number of tweets being posted, you can use the Smart Pausing feature so that the feed won’t keep refreshing until you’ve finished replying to all tweets. Don’t forget to first connect your Twitter account in order to be able to join a room:
Ritetag is a very useful hashtag tool that will help you choose the best possible hashtags for your tweets. By adding the RiteTag extension to your web browser, you will be able to schedule your tweet from wherever you are online as well as select the best possible hashtags for your tweet. You will see a list of your top performing hashtags, as well as reports for the density of usage for various hashtags, under RiteTag A.I.
Hashtagify in a powerful Twitter hashtag search engine. You can use it to search for a particular keyword and then get a list of all trending hashtags that are related to it:
As you can see, by hovering your mouse over any of the hashtag suggestions, you will be able to see how popular that hashtag is, so you can easily decide which hashtag is the perfect fit for you. It also has a few other useful features, such as top influencers using the hashtag or keyword you searched for, and pie charts with top languages using the hashtag, as well as the spelling variants used.
Ever wondered what a hashtag means? Don’t worry; you’re not the only one! Tagdef is a tool dedicated to definitions of hashtags, Whenever searching for a hashtag, apart from getting a definition, you’ll get a list of related hashtags, as well as popular hashtags. If you’re not pleased with a definition, you can even add your own in seconds!
TweetBinder is a useful Twitter tool for monitoring and analyzing hashtags. Simply enter the hashtag you want to look for in the search bar and you’ll get the latest 2000 tweets when using the free version. You will be able to see all the latest tweets, as well as suggested related hashtags, and useful statistics:
TweetBinder is an extremely useful tool for tracking hashtags and hashtag campaigns, with very detailed stats even for the free version.
Tagboard is an easy to use tool that allows you to search for a hashtag and see the whole conversation around that hashtag, across social networks. Simply search for a hashtag, and you will be able to see all its mentions across Twitter, Instagram, Facebook, Google+ and others, or choose to see its mentions on each social network separately:
Twitonomy is a free tool for Twitter analytics and insights. With the paid version, you also get full access to search analytics for any hashtag. You’ll be able to see the evolution of a particular hashtag over time, with number of tweets, potential reach, a list of the most influential users, as well as most active users. You’ll also get top related hashtags, an interactive map, and lists of the most retweeted and most favorited tweets using the hashtag you searched for:
SocialMention is a real time social media search and analysis tool that is free to use. You can use it to search for hashtags across social networks and get a list of all the hashtag mentions online. You’ll also get some useful insight, such as general sentiment, average mentions and lists of top keywords, top users, top hashtags and main sources of the mentions. You can narrow down your searches by date, as well as platform to get the results you’re looking for.
Hashtags is not just a hashtag tool, but also a useful source of insight into the trending and popular hashtags, as well as useful tips. You can use it to track hashtags and get detailed analytics on them. With the free version, you get a few useful analytics, such as a 24-hour trend graph, related hashtags and their popularity and a list of recent related tweets:
Twubs is a hashtag tool that I’ve come across at the suggestion of Maria Santacaterina. It’s a tool similar to TweetChat, where you search for a hashtag and then join a chat room where you can meet people and post messages. The live feed can be paused when you can’t keep up, and you can select the feed speed to suit your needs:
13. Tweet Category
Tweet Category is a Twitter iPad app that can be a very useful companion to any social media marketer. You can use it to organize tweets with particular hashtags into categories and get complete PDF reports with hashtag statistics, such as engagement, users influence, reach and others. Overall, a very useful tool for hashtag monitoring and analytics.
Keyhole is a real time social tracking tool that you can use to track campaign hastags, keywords and URLs. You can choose to search through Twitter, Instagram or Facebook, one at a time or all together. You’ll be able to see a list of recent posts, the number of posts, as well as reach and impression, top sites, a list of the most influential users and demographics and location analytics.
15. Twitter Tracker
Twitter Tracker is a WordPress plugin that allows you to add a Twitter search or a Twitter hashtag search in your website sidebar. You can also control which tweets are visible on your website and only show tweets that use a particular hashtag.
TagsForLikes is a useful iPhone and iPad app for all Instagram users. It allows you to tag your images faster, by copy and pasting them. There are several hashtag categories that you can browse, ranging from nature to fashion and from celebs to food and you can also make your own category with your preferred hashtags so that they’re always handy when you’re snapping a new picture.
17. See Saw
See Saw is another real-time social media search and discovery tool that you can use to search for any topic or hashtag and visualize it. You’ll be able to see all the recent tweets related to your search, and you can choose to post messages to engage with other users, retweet and favorite tweets and highlight specific posts.
Topsy is a tool similar to SocialMention that allows for real time searches. When searching for a hashtag, you can see results from the past hour or any other period of time you want. You can also choose if you want to see only tweets, links, photos, video or influencers, as well as your preferred language. Try the free trial to get even more social insight and analytics.
TweetReach is a tool I use on a regular basis to see how successful my tweets were and how many people they reached. Search a keyword or hashtag and you will be able to see the number of estimated accounts reached, exposure, as well as an activity chart and a list of top contributors and most retweeted tweets:
20. What the Trend
What the Trend is a hashtag tool that explores all the trending hashtags. You can see lists of all the hashtags that are currently trending, in order of popularity as well as a list of all trends of the day. You can even explore trends by location and make your own trend searches.
21. Trends Map
This simple yet useful tool allows you to visualize on a map real time trending hashtags based on location. You can use to see trending hashtags from anywhere in the world:
Do you use any other hashtag tools? Which ones are your favorites and which ones do you use most often? Please let us know in your comments!