25 Smart Ways to Promote Your Latest Blog Post

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promote-blog-postWriting your latest blog post and hitting publish is just the beginning when it comes to growing your subscription base.

If you truly want to gain the attentionof your target audience (and Google), then you will need to spend time promoting your content in multiple locations.

While there are many different ways to go about promoting your blog, I am going to focus on what I have found to be the most effective.

Over the years I have compiled a detailed list of where, how and when to promote your latest blog post.

Below are 25 to get you on your way to increased SEO, traffic, comments, shares and subscribers!

Social Media Promotion

Before you continue on, there is one important thing you must remember: Each social media platform is unique.

Do not underestimate how vital it is to allot time to writing a post or creating an image specifically designed for each particular community. It could make the difference between comments and crickets.

1. Twitter

Post your article to Twitter and then schedule several additional tweets to go out over the course of the week.

To make the most of this strategy, put a new spin on these tweets by changing up your original article title. This allows you to A/B test which verbiage performs and which falls flat.

2. Google+

Not only is Google+ an excellent place to post your original content for increased SEO, it is also an important network to build relationships with those eager to +1 and share your content.

The possibility of “going viral” is very real when Google+ is used properly.

3. Pinterest

pinterest-marketing-tipsTake advantage of this unique magazine-style visual powerhouse to share your content with an image optimized for maximum pinning.

There are many ways to create that perfect Pinterest image. However, according toCuralate, images that:

  • Do not include a human face get more pins
  • Are shot against a plain white background receive more pins
  • Have red in them get more shares
  • Are shot portrait style receive more pins

Take the time to create an image that clearly expresses the value behind your article as opposed to simply pinning your featured image.

4. Facebook

Make it a habit of posting your article to Facebook with a your newly created graphic and a quick and simple status update relevant to your blog on your Facebook page.

Don’t forget to provide a link to discussed articles. At the same time, place eye-catching advertisements on Facebook to further promote your new articles.

5. LinkedIn

You can share your latest article to your LinkedIn profile, plus any group you manage or belong to that allows you to share your own content.

Many groups on LinkedIn, Facebook and Google_ frown on “link dropping” so make sure to read the group rules before making that mistake. After social media, consider the following methods as well.

7. YouTube

Consider turning your post into a video. Did you offer tips or a how-to?

Take one tip and share it in a quick 15-30 second video. Then direct viewers to your site for further information on the subject.

8. Instagram

You can use Instagram in a variety ways to promote your latest blog post. Post an image with a caption, share a tip, ask a question or simply point them to your blog.

Jenn Herman, a social media strategist in San Diego, CA does a terrific job notifying her Instagram followers of each new blog post.

promote-blog-post

Blogger Communities

There is nothing worse than writing a post only to find that you and a handful of close friends are the only ones who have read it. You put blood, sweat and tears into each post; wouldn’t you like it to reach a larger audience?

Blogger communities are a way to connect with individuals actively writing about your niche or topic. You are able to engage, build alliances and assist each other in spreading one another’s content. Four communities that I am a member of and would highly recommend are:

9. Triberr

Triberr is an amazing resource and community designed to amplify your message by getting it in front of a much larger audience. Add your blog, find a tribe and begin to share your posts with those longing to find your content.

10. Social Buzz Club

I have been a member of Social Buzz Club for over two years and love this community. Similar to Triberr, you add your latest post, choose your category or niche and then share it with those eager to pass along your content with their fans and followers.

11. Biz Blogging Buzz

Founded by Kimberly Castleberry, Biz Blogging Buzz or B3 is a community designed to “connect, mastermind, make friends, learn from others, help others, provide value, showcase your talents, get your message out and have your voice heard, gain traffic to your website, monetize your passion and ultimately BE YOURSELF in business.”

12. Viral Content Buzz

Founded by Ann Smarty, owner of MyBlogGuest.comViral Content Buzz works off of a points system. You share other bloggers content, earn points and then add your content to be shared.

Whether the community you join is a group of like-minded professionals or an established platform such as Triberr, joining forces with bloggers talking in and around your topic or niche is a great way to establish rapport, boost credibility and increase your reach.

Bookmark (manual)

Bookmarking sites can open your content up to millions of potential viewers actively searching for content within your niche or speciality. Make this a must-do each and every time you publish a new post!

MY TOP FIVE:

13. Digg

Digg is a news aggregator and social news website that categorizes content and makes curation based on topic very simple.

14. Reddit

Reddit is a unique social bookmarking and social news website with a very unique community. Search by “sub-Reddit’s” that act as categories.

15. StumbleUpon

StumblUpon is a bookmarking and discovery engine that allows users to “stumble” through related content. Add your latest blog post to your StumbleUpon account, categorize it based on topic and let others stumble to it based on interest.

16. Scoop.it

Sccop.it is a bookmarking and curation website where you can create magazines based on topic or niche. Add content from across the web to your Scoop.it account and let others begin to find you based on similar interests.

17. Delicious

Delicious is one of the first social bookmarking tools I used and continue to use to this day. It’s an easy way to bookmark, categorize and share your content.

Bookmark (automated)

If you are opposed to posting individually to each site or simply don’t have the time, there are tools to help you automate the process. Each will auto-submit your latest post to the top social bookmarking sites.

18. Onlywire

Onlywire is a huge timesaver when it comes to automating your bookmarking submissions.  It is a tool that allows you to quickly and securely submit content to the top social media Networks like Facebook, Twitter and Google+.

19. SocialMarker

SocialMarker works on a smaller scale than Onlywire allowing you to submit links to more than two dozen social bookmarking sites all from one convenient location.

20. SocialADR

SocialAdr is a free tool that where you can submit to multiple bookmarking sites to quickly promote your sites and boost your rankings.

Bookmark (wordpress plugins)

Also make sure your blog offers the ability to bookmark your posts. There are many plugins that include the popular bookmarking sites I listed above that will add social sharing buttons to each of your posts.

21. Sociable 

22. Shareaholic (sexy bookmarks)

23. Nextscripts

 

Guest Post

24. Guest posts

They are an excellent way to leverage the audience already associated with a larger blog. It will allow you to share content within your niche with a whole new group of people. Plus, you can typically include 1-2 links back to relevant articles on your website.

Do your research and determine which sites within your niche accept guest posts. Then put together an introduction letter. Not sure how? Here’s a great resource from Peg Fitzpatrick to get you started!

Commenting

25. Comment on other blogs

This is a strategy often overlooked. Commenting on blogs that fall within your niche is an excellent way to create strategic relationships and connect with influencers within your niche.

Research the top 25 blogs within your niche and begin to comment on their latest posts. This will build rapport and raise awareness around you and your personal brand.

The post 25 Smart Ways to Promote Your Latest Blog Post appeared first on Rebekah Radice.

1.8K Shares Twitter 857 Facebook 253 Google+ 114 LinkedIn 171 StumbleUpon 4 Pin It Share 252 Email -- Buffer 170 1.8K Shares ×
Rebekah Radice
Rebekah is the CEO of Rebekah Radice LLC, a digital marketing agency assisting business owners in the creation and execution of an integrated online strategy.Rebekah has been actively involved in the marketing industry for over 17 years and is eager to put her experience, innovative ideas and keen sense of "what works," to work for you!
Rebekah Radice

@rebekahradice

Social Media Marketing, Strategist, Digital Marketing, Branding, Blogger, Speaker, Trainer | Coffee addict, sunshine lover & nuts about my 2 pups! ♥
Success comes from knowing that you did your best to become the best that you are capable of being. #quote http://t.co/46xuClM1o3 - 11 mins ago
Rebekah Radice
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Comments

  1. Thank you Rebekah for this comprehensive list for promoting our blog posts. You have introduced me to several new venues, and I am looking forward to giving them a try. I know I am always thrilled when a reader comments on one of my posts – makes it worth the time investment that went into creating the post.

  2. Hi Rebekah, Thanks for sharing this comprehensive list. It's obvious you have put in a lot of research and time to find these resources. I had not heard of the automated bookmarking tools, so I'm headed over there now to check them out. Thanks again and have a great day!
    My recent post Social Media Facts in 2013

  3. This is a great resource for blog promotion. Most I knew, but found some new ones I need to check out. After 3 years of blogging I am finally learning the power of promotion. Derek from Social Triggers says to spend 20% of your time on writing and 80% promotion. I have followed his advice for the last 2 months and my traffic has soared.

    Thank you for putting this list together!
    My recent post The One Question You Must Answer Before Marketing Your Business

  4. This is a great list! I think I'll apply #25 right now :)

  5. Thank you Rebekah. Points 2, 3, 15, 16 and point 25 are my favorites. Works very well for my articles. Appreciate this comprehensive and effective list :-)
    My recent post 9 Elements Of A Perfect Google Plus Post

  6. Slideshare :
    I am just wondering whether making a presentation of a couple of slides with summary of articles with a link to the blog post you will consider a good strategy too.
    My recent post Gravity Forms :The Best Contact Form Plugin For WordPress

  7. Great post! Thank you….

  8. Thank you this wonderful post, I tried StumbleUpon on my blog and it brings me tremendous traffic within minutes.

    These are tips each person must not ignore.
    My recent post Transparent Snail, Zospeum tholussum, Discovered In Croatia (PHOTOS)

  9. Thanks Rebecca for featuring http://www.SocialBuzzClub.com
    We love getting the word out about you and your fabulous content to all the influencer networks.
    My recent post How To Put Awesome Power of Dreams Into Your Life

  10. Mercedes@CasuallySpeaking says:

    Thank you, Rebekah for providing such great tips, many of which I've never heard of; I will definitely try a few of them.

    Mercedes
    My recent post That’s Boring

  11. Thanks for such great information, and resources, Rebekah! This article will be bookmarked, and most importantly implemented, ASAP! Cheers!

  12. Excellent tips. Thanks very much.

  13. Vipasha Bhatia says:

    Hi…Rebekah, I also write articles for blog posting. So, all you have mentioned above is really very helpful for me. And am going to use these tricks for my next blog post for sure.

  14. I have only just started writing again, but automatic bookmarking tools is something I am seriously considering as I publish more content.
    My recent post How to Find a Hosting Provider that Rocks!

  15. Great info for creating a blog marketing plan. I'm just figuring out everything after #8. I will focus on promoting what I already have over the next two weeks. BTW, what's #6? ;-)
    My recent post 10 Quick Actions to Jumpstart Your New Real Estate Business

  16. Thank you Rebekah! I found out about lots of tools I've never even heard before. I didn't realize that there is so much to use beyond FB and Twitter, now onto to learn how to use them!
    My recent post Costa Rica Nature Photography

  17. Thank you Rebekah Radice for these great tips, Quality definitely has more impact than quantity!
    My recent post Pinterest Ptatistics [INFOGRAPHIC]

  18. Thanks Rebekah, for explaining how to use these social bookmarking site to promote the blog post and you have also provided some site which i have never known to, as social bookmarking is very important for promoting a site so this post is going to be beneficial for lots of people.
    My recent post Tips on Top 7 Google Ranking Factors

  19. Awesome simple list. Just what I was looking for. Thanks immensely Rebekah!
    My recent post Hello world!

  20. Learned something new: #25

    Thanks for the great advice!

  21. Great info thank you I read the first 8 points and thought it was the same old stuff but lots of additional places I never thought of, or even heard of. Will be putting this into action ASAP with my blog posts:)

  22. Suzen Pettit says:

    lots of good resources i hadn't thought of Rebekah, thanks. Onlywire saves me tons of time…its sort of a no brainer. one resource that has gotten me TONS of new traffic and links that you havent mentioned is Scoop.It. This site makes it really easy to share and currate content and has brought me significant SEO juice…plus it's fun
    My recent post The Step- by- Step Formula I use to Create Killer Traffic to My Blog Posts

  23. Submit your blogs to couple of blogs directory which helps you to get free traffic, reviews, statistic report and also you can post your post on their site by RSS/FEED urls.
    My recent post MPSC Lecturer Exam Admit Card 2013 at <a href="http://www.mpsc.gov.in” target=”_blank”>www.mpsc.gov.in

  24. There are many ways to promote your latest blog posts. As you shared 25 smart ways to promote blog posts, which all are great ways. But I haven't tried all of them. Face Book and twitter doesn't work for me.

    For me Google+ and Commenting On other's Blogs work and I see traffic for my blogs is increasing day by day. The most important way is to write more Posts and valuable content!
    Thanks for the information.
    My recent post Animal Print Bed Comforters

  25. Thank you! Those suggestions to get your link shared to bookmarking sites automatically are really going to help. I came across them first time on this post and I am going to use them for sure. It was a great time reading your article. To the point and educative!
    My recent post Are You Ready For Life?

  26. Great List of resources, Thanks for sharing such a Awesome post. Would like to share it to others.

  27. Thanks for the great article! Will definitely look into the blogger communities more!

  28. Hello Rebekah, thanks for a great post. Please expand on your statement that Google+ is, "an excellent place to post your original content for increased SEO." Are you saying that it's better to post new content on Google+ as opposed to posting the content on my blog then sharing it on Google+?
    My recent post Give yourself a wedding gift before you get married

  29. pavanmeshram says:

    Hey Rebekah,
    Great post! You have some really helpful tips in the this article! I have recently started my own blogsite and will most definitely use your tips to make some more noise with my blog posts on the social network! Thanks for a wonderful write-up! I owe you a beer for this! Cheers!:-)

  30. Hi Rebekah, I have read several articles about promoting the blog but to be honest this is the first post which provide the in depth information. I was not aware that we can convert our blog into video and share it on youtube, similarly I never heard about blogging communities and automated bookmarking sites. I have just one concern is here any risk of Google penalty if we use automated bookmarking? Thanks for sharing this useful post.
    My recent post Five Places to See Before You Die

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