The key to establish your personal brand on Twitter and to build a relevant audience is to decide what you’re all about.
- What parts of yourself do you want to express?
- Which interests?
- In what field do you want to establish yourself?
It’s actually rather easy.
If you blog, you should focus on the topics you write about.
If you’ve got a business, it’s the field you’re operating within and what’s supporting your core values.
If you’re on a job hunt, it’s everything related to your professional skills and the personal traits you wish to spotlight.
Your personal brand deserves a targeted audience
Once you’ve crafted a niche for yourself, it’s time to start building a relevant and targeted online audience who can help you to grow and spread your personal brand.
No matter how much good stuff you share, if the right persons aren’t there to support you, you’ll have very little luck to position yourself where you want to be.
But don’t worry, building a targeted audience isn’t rocket science. Check out this 3 step guide and you’ll be on track right away!
1. Be coherent
To be able to reach a targeted audience on Twitter, it’s important to be coherent.
I launched my blog Communicate [your] Skills last year, and since then I have focused on sharing all things comms on Twitter: marketing, social media, writing skills, internal communication, pr and personal branding. Those are the topics I’m blogging about, and those are the topics my followers are interested in.
People want to label other people, and if they can’t decide whether you fit into their following base or not, they’ll get confused and are not likely to follow you at all.
If you tweet about food one day and politics the other, your audience don’t know what to expect from you.
You should tweet about things that corresponds to your core values, and make few exceptions from it. This is especially important in the beginning of the process to attract targeted followers.
2. Follow the right people
A relevant audience are people who share the same interests or operates in the same field as yourself.
If you reach a targeted group of people with your tweets, rather than just anyone, they are more likely to pick up what you share, visit your blog and retweet your content.
It’s very simple. If you write about, let’s say for example wrestling, and you’ve got zero followers on Twitter that are interested in that topic, no one will share your content, no matter how good it may be.
But if you follow people interested in wrestling and related sports and they start to notice your great wrestling content, they’ll follow you back. It’s the beginning of your very own supportive audience.
There are many ways to find a relevant bunch of people who will love your content. Here are my top 3 actionable strategies:
One trick is to find a person you admire on Twitter. I usually look for persons that share great content in my area of interest and has a large follower base.
These people have often created public lists where they gather other tweeters in different categories.
If you’re into wrestling, try to find lists like “wrestlers”, “sports maniacs”, “great wrestling sources” etc. Follow the people on those lists.
It takes some detective work, but when you start digging, one thing will lead to another. On one lists, you may find people who have even better lists on their accounts and so on. Just follow the path where it’ll lead you.
b. Twitter directories
Twellow is like the yellow paper for Twitter. Search for a topic and you’ll get a list of accounts tagged with that topic. No fuss, just as simple as that!
Twtrland is a site where you can get in-dept facts and figures about a Twitter account before you follow them, for example if they reply or retweet much.
ManageFlitter allows you to follow and unfollow people based on several different values. It’s a great site when you need to clean up your following base.
c. Strategic selection
When you choose accounts to follow, go for a majority of ordinary people who share your interests.
Many newcomers on Twitter don’t know what to do, so they start to follow pop stars, top politicians and other high-profile tweeters. @victoriabeckham, @BarackObama and @realDonaldTrump may be nice to follow, but they’re not likely to follow you back and tweet the content from your wrestling blog*.
Opt out of the celebrity accounts if you haven’t got a specific reason to watch them, for example that they share really good content that you don’t wanna miss.
Don’t neglect people with only a couple of hundred followers. They may be new to Twitter (and potential up and coming Twitter stars), or not actively seeking out accounts to follow. Still they may be great engagers since they are more likely to see your tweet than those with tens of thousands accounts in their streams.
*or what do I know? Perhaps they just love wrestling, and you’re the best wrestling blogger in the world. Why not give it a try. Rules are made to be broken.
3. Make your preferred audience follow you back
Finally, to follow the right people is a good start, but not enough when you aim to build a supportive audience for your personal brand on Twitter. You need to make sure that the right people follow you back as well.
Here are 3 tips:
- Retweet their content.
Since everyone wants their content to be retweeted, they see a potential engager in you when you do. Many will follow you back to secure your retweet support in the future.
- Engage with them.
Answer their tweets, ask them questions, or give them a shout out telling the world why you love their content. They’ll be flattered and follow you back.
- Address your content directly to them.
If you’ve written something or find other content that you think would be a perfect read for a fellow tweeter – address it directly to them. But do it carefully. This should be a single action to a single tweeter, not something you do in bulk. (Then it’s called spam).
Bonus tip: make it easy for others to find you. Tag your own Twitter profile with the keywords you’d like to be known of. I tagged my @CoSkills account with #blogger, #comms, #socialmedia and #marketing to show up in these searches.
This was the fourth post in a series about personal branding. Want to read more about the topic? Check out these links: