Running a business can mean your time is limited. You already know that blogging can lead to great success, but what do you do if you don’t have time but want fresh blog content?
Before you abandon blogging altogether, consider hiring a contract that can work independently on your blog content. Take these essential steps to a successful experience with your independent contract blogger.
Discuss Your Blogging Strategy
While you are interviewing candidates for the position, talk to each about what you plan to accomplish with your blog. An experienced blogger will help you achieve those goals and uncover more you might not have considered!
An important component of your blogging will be not only to narrow down topics you want covered, but how often you want them to write blog posts. You will also have to determine if they will blog or schedule on the site or if you will post the blog posts yourself. This might change the cost of the blog posts, so keep that in mind when you determine how much you want to pay and the amount they wish to charge. This will also determine if you are a good fit and how the business relationship will go.
Get it in Writing
It might be tedious and boring, but having a written agreement keeps you and the contractor honest. A good contract creator you might use if you do not hire contractors regularly is the Freelancers Union Contract Creator. If you find that you hire contractors more often than once in a blue moon, you might want to create a template you keep in-house. Whatever you decide, don’t forget this important step!
The great thing about contracts, believe it or not, is that they can be changed. Do you find that less blogging is better for your site? Change the contract for fewer updates. Do you want to give the blogger more control? Change the contract and costs to reflect that.
Review Work Regularly
Don’t let your independent contract blogger freely run your blog without occasional check-ins. Depending on how much time and control you want, you might check in with them once a week or once every few weeks. The frequency you check in might depend on how often you want the contractor to blog or when you feel they should update you on the status of their writing.
Remember, blogging is a great way to keep people coming back to your website for helpful content. Consider hiring a contractor and watch your business take off!
Have you ever hired a contract blogger before? What was your experience with them? Please leave a comment below!