Today e v e r y b o d y is talking about content: content strategy, liquid content, search engines’ love for quality content, 50 shades of content… Content is in, and everybody’s doing their best to create shareable, sticky and viral content for their sites in order to drive traffic and increase sales. In this article, I’ll tell you how to make people addicted to your online content by using three easy, as well as free, web-based tools.
To stand out, and to make people share your content as crazy, as well as coming back to your site, you must offer something more than just plain text, regardless of how useful, innovative, funny or clever your writing may be.
When your readers get pickier and your competitors stronger, you must keep up the pace to stay on top. When everybody focuses on creating amazing content, you must offer amazing content extra everything.
Interactive elements in your online articles are a way to engage your readers. People don’t want to read only, they want to watch, hear and touch. Most of us still act like toddlers: we like to click on things and see stuff pop up. Even better if it comes with a sound.
In this article I’ll show you three terrific tools to spice up your online content, making it more interactive, and above all, more addictive for your readers. After all, what you want is to be the source that people go back to over and over again, and adding these three tools to your already great content will make your readers coming back for more. [tweet this!]
1. Touch and Discover with Thinglink
One of my favourite tools to spice up online content is Thinglink. The idea with Thinglink is to help you tell your stories through your images, and Thinglink lets you create rich images loaded with music, video, text, images, shops and more.
It’s easy too. Upload an image to your free account, and start to add buttons and links. When you’re done, grab the code and embed it on your site, share it on Facebook, Twitter and Tumblr or email it to whomever you’d like.
Try it by hovering over the picture below, click on the icons and see what I’m talking about!
2. SlideShare Content Help You Go Viral
SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million page views, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.
I use SlideShare a lot. It’s a great source when you need easy to digest information or visual elements for your curated content. I’ve also uploaded some SlideShares I’ve created myself, like a list of 50 Shades of Content (to create for your website and social media networks), that I’ve embedded it in this post on my personal blog.
If you want to see exactly what you can do on and with SlideShare, click through this presentation:
3. Animoto Is Making Awesome Easier
With over 800 million unique users on YouTube each month watching over 4 billion hours of video, the video medium is the fastest-growing digital content category right now. Forrester Research forecasts that more than 90% of the online population will regularly watch online video by 2017. [tweet this!]
Along with the increasing demands for visual elements, there are many online tools which make it very easy to create a video on your own.
One of the simplest video tools I know is Animoto. The clip I made below took me about five minutes to create.
How? Just choose a theme and a song, upload some photos and add text. To fine tune the result, you can drag and drop your content on an easy to overview clipboard and preview the video before you publish. It’s even possible to share, email and embed the video on all possible platforms as well as uploading it to YouTube, which I did below.
Have fun as you create addictive content for your online platforms with these great tools! I’d love to hear and see how you’re doing – tweet me a link @CoSkills.