You already know how important it is to incorporate SEO throughout every page of your site. But if you’re running a business and using your website to attract paying customers, you should consider incorporating more local SEO into your site as well.
Local SEO is basically the same as national SEO, though you focus on acquiring higher local rankings when people search for companies in your area. By including geo-targeted keywords throughout your website, you can trigger these local results. In order to do so correctly, though, you need to overcome the following misconceptions.
1. All You Have to Do Is Add Local Terms
Even though local SEO and national SEO are similar, there’s more to it than simply adding local terms to your keywords. In fact, there’s a separate Google algorithm for local SEO than national SEO.
To make the most of local SEO, you should include a region or a city, which would be your geographic indicator. You can also automatically share location data if you wish. The goal is to get a “3-pack” spot in search results, and these are the top three positions that get the most traffic and visibility.
2. You Don’t Need to Link Build
Another common misconception is that you don’t have to do any link building when you’re dealing with local SEO. The truth, however is that link building is just as important for local SEO as it is for national SEO.
The context, quantity, and quality of links that point to your site will play a role in how Google ranks you locally. If you need help with link building, or any other aspect of SEO for that matter, you can enlist the help of an SEO agency.
3. Social Media Won’t Help
Although social media won’t be able to increase your website’s local SEO ranking directly, it certainly can assist you when it comes to local SEO. Be active on your social media pages in order to give third-party directory websites additional information that they can use when developing your profile. Being active also provides you with a syndication outlet that can also help in creating more links to your site. So while there may not be any direct benefit to using your social network, there are certainly indirect benefits when it comes to local SEO.
4. All You Have to Focus on Are Local Reviews
While local reviews are also certainly important when it comes to local SEO, they aren’t the only thing you should rely upon or focus on. Google will look at the context, quality, and quantity of local reviews about your business in order to determine the authority that your company has in its field, so you definitely want to get plenty of positive reviews while avoiding negative ones. But don’t let this goal get in the way of your citation building, link building, and website content, which are all equally important strategies to get a spot in the 3-pack.
As you can see, there are quite a few misconceptions regarding local SEO, but once you learn the truth, you can use your website to attract new customers.