Pinterest is one of the best social media tools available to marketers, allowing businesses to showcase visually appealing images of products and services in a creative and fun environment.
Unfortunately for many marketers, the platform still remains shrouded in mystery. Many simple mistakes are made as the site is misunderstood and totally underestimated.
Tap into the power behind Pinterest by turning your mistakes into learning experiences and your current fails into Pinterest wins!
Pinterest Business Fails and WINS
1. Pinning Too Much and at the Wrong Time
Just as with any marketing endeavor, you need to strategize when it comes to Pinterest marketing. Too many marketers randomly hop on Pinterest, pinning at odd hours and then rush off not to be seen from again for days or even weeks. Pinning all at once and rapidly makes it likely that you will be missed and your content will fade off quietly into the night.
Create a strategy that includes pinning on a regular basis. Pinterest is not like Facebook. It displays pins in the order that they are received. The worst day you can pin on is Monday with the best being Saturday morning.
Using a tool like Pingraphy can help you schedule your pins to post at times when your customers are online.
2. Failing to Provide Relevant and Topical Content
Many marketers create one board combining all of their products and then leave their remaining boards to randomly pin images totally unrelated to their product or service. While it’s important to infuse fun into your boards, this is a huge missed opportunity for a couple of reasons.
First, you are losing the chance to take part in the positive social karma that happens when you share other peoples content.
Second, you lose the ability to retain your consumers attention for just a bit longer by offering a wealth of information related to your industry, service or product.
Know your niche and provide as much relevant content as possible. Think of Pinterest boards as content buckets. Pin similar content within those buckets and make sure you are curating remarkable content created by others in your industry.
This will keep your content streamlined, fresh and exciting.
3. Leaving the Description Blank
Whether it’s laziness or just a lack of time, many marketers often leave out a description and opt for the “period” since Pinterest requires that you enter something in that space.
If you want to use Pinterest for business successfully, use the description as a marketing opportunity.
Use words that evoke emotion and inspire action. You also want to use your keywords as the pin description does the work of Meta tags.
This will increase the ranking of your image as consumers search based on your defined keywords. The end result is more traffic to your boards.
4. Not Properly Optimizing Your Profile
Many marketers fail to optimize their profile properly. What does this mean? No bio, no image, no additional social networks attached and no website provided.
Take the time to complete your profile and include your business name, skills, keywords, and products. Basically, include anything that someone would type into a search engine in order to find you. This allows others to easily understand who you are and what you do. It also boosts your SEO and makes your profile more “searchable.”
How are you using Pinterest to market your business? I’d love to hear about your WINS in the comments below!