4 Pinterest Business Fails and How to Turn Them into WINS

Pinterest is one of the best social media tools available to marketers, allowing businesses to showcase visually appealing images of products and services in a creative and fun environment.

Unfortunately for many marketers, the platform still remains shrouded in mystery. Many simple mistakes are made as the site is misunderstood and totally underestimated.

Tap into the power behind Pinterest by turning your mistakes into learning experiences and your current fails into Pinterest wins!

Pinterest Business Fails and WINS

1. Pinning Too Much and at the Wrong Time

The Fail:

Just as with any marketing endeavor, you need to strategize when it comes to Pinterest marketing. Too many marketers randomly hop on Pinterest, pinning at odd hours and then rush off not to be seen from again for days or even weeks. Pinning all at once and rapidly makes it likely that you will be missed and your content will fade off quietly into the night.

The Win:

Create a strategy that includes pinning on a regular basis. Pinterest is not like Facebook. It displays pins in the order that they are received. The worst day you can pin on is Monday with the best being  Saturday morning.

Using a tool like Pingraphy can help you schedule your pins to post at times when your customers are online.

best times to post on Pinterest
Infographic courtesy Social Caffeine

2. Failing to Provide Relevant and Topical Content

The Fail:

Many marketers create one board combining all of their products and then leave their remaining boards to randomly pin images totally unrelated to their product or service. While it’s important to infuse fun into your boards, this is a huge missed opportunity for a couple of reasons.

First, you are losing the chance to take part in the positive social karma that happens when you share other peoples content.

Second, you lose the ability to retain your consumers attention for just a bit longer by offering a wealth of information related to your industry, service or product.

The Win:

Know your niche and provide as much relevant content as possible. Think of Pinterest boards as content buckets. Pin similar content within those buckets and make sure you are curating remarkable content created by others in your industry.

This will keep your content streamlined, fresh and exciting.

3. Leaving the Description Blank

The Fail:

pinterest business mistakesHave you seen the pins that only include a period or smiley face in the description?

Whether it’s laziness or just a lack of time, many marketers often leave out a description and opt for the “period” since Pinterest requires that you enter something in that space.

The Win:

If you want to use Pinterest for business successfully, use the description as a marketing opportunity.

Use words that evoke emotion and inspire action. You also want to use your keywords as the pin description does the work of Meta tags.

This will increase the ranking of your image as consumers search based on your defined keywords. The end result is more traffic to your boards.

4. Not Properly Optimizing Your Profile

The Fail:

Many marketers fail to optimize their profile properly. What does this mean? No bio, no image, no additional social networks attached and no website provided.

The Win:

Take the time to complete your profile and include  your business name, skills, keywords, and products. Basically, include anything that someone would type into a search engine in order to find you. This allows others to easily understand who you are and what you do. It also boosts your SEO and makes your profile more “searchable.”

How are you using Pinterest to market your business? I’d love to hear about your WINS in the comments below!

Rebekah Radice
Rebekah is the CEO of Rebekah Radice LLC, a digital marketing agency assisting business owners in the creation and execution of an integrated online strategy. Rebekah has been actively involved in the marketing industry for over 17 years and is eager to put her experience, innovative ideas and keen sense of "what works," to work for you!
Rebekah Radice

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5 Comments on "4 Pinterest Business Fails and How to Turn Them into WINS"

Carl Ramallo
1 year 7 months ago

Hi Rebekah,

Love the Tips, especially the best times to post. Correct, every Social Media outlet is different and you must have a Strategy. Hey, we either fail to plan or plan to fail, right? Nice job, please keep in touch.

1 year 7 months ago

Thanks so much for the link to Pingraphy! That really helps solve the problem that #1 presents, especially if Saturday morning is bets time to post.

mitch a
1 year 7 months ago

I would add to this list something about image quality. All too often do I see this mistake on both sides of the fence. Websites are providing low quality images but on that same note Pinterest account owners (both personal and business) are making the error of pinning these low quality images. The rate of 'like' and 'repin' drops drastically when a poor image is shared.

The fix: Websites should host the best version of an image that they can find or make/take their own and any Pinterest user looking to maximize followers/repins/likes should stick to a quality standard.
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1 year 7 months ago

Glad they were helpful @wfhconcepts! It's always hard to gauge when followers are online, so incorporating some of the awesome tools Pinterest has available makes it so much easier as a marketer!

1 year 7 months ago

Hi Rebekah!

Thanks for putting these tips together.

My favorite tip is the first one. I was posting as I went along. Now I'll make sure to post on Saturdays and the Pingraphy tool is going to help me do that…it's the first time I hear of this tool. Sounds like a real time saver!

Have a great new week!
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