4 Reasons Why You Would Link Your Facebook and Twitter Accounts

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As a business owner, it probably falls on you to do most of the tasks required to keep the business running (keeping appointments, bookkeeping, sales, and so on). As such, you may be on the lookout for ways to simplify tasks, especially on social media, which requires proper strategies and can take up valuable time if not properly accounted for. Linking your Facebook account to your Twitter feed is one good idea (even though many tout, even vehemently rant, that you should not do this), and anytime you post on Facebook, the update shows up on Twitter as well.

More to the time savings, linking your Facebook and Twitter accounts comes with its own benefits, four of which we have explained below:

facebook-twitter-reciprocal-link

1. It is social to do so

The very purpose for using social media is to engage with others and be social. By linking Facebook and Twitter, you have taken nothing away from that purpose. Your updates, be they blog posts, news, comments are shared on both accounts, and you can now use your valuable and limited time to reply individually to feedback that comes back on either account; to focus on the conversation generated or even generate conversation by highlighting what you like best/worst or even giving them some tidbits of the “behind the scenes” of the post.

Now, being social only works if you dedicate time to log in to each account and take stock of the comments and feedback left by viewers. Sometimes the best way to create that time is to automate “some things” so that you can fully engage in the social side – yourself.

2. Saves time

Where you have limited time to be on social media and want to reach out to Facebook and Twitter followers at the same time, linking the two accounts makes sense. Your Facebook update will show up as a tweet on Twitter, allowing you to deposit information in both accounts.

Understand – it is information you’re sharing. Relationship building is the next step and as a time stressed entrepreneur – I would save any moment I have on relationship building and not waste it on the information depositing.

3. Helps build Facebook fan page traffic

Linking the two accounts helps build your Facebook fan page traffic. Remember that Twitter sets its character limit at 140, a far cry from Facebook’s 5,000 characters limit. Thus, where your Facebook updates are longer than Twitter’s limit, they’ll give a link to the actual Facebook post. Some viewers will click through and want to read the full update, and to leave feedback, they’ll have to like your page. Not only do you get feedback, that’s one more person that likes your brand!

I know there are those that rant they “will never click on a FB link” in a twitter tweet. If they’re not your target market, do you care?

Unless it is absolutely necessary, keep your posts within the 140 characters limit. This limit makes it easier for you to get straight to the point, as well as keep you creative.

4. Gives you time to learn about Twitter

Facebook and Twitter may have shared goals, but are two very different beasts. Facebook is friend/relationship based. It’s a place for you and friends to hang out and share pictures. Its wide reach has however necessitated the need to take a business-friendly approach, and through business pages many owners can reach out to the masses.

Twitter, on the other hand, is a very powerful platform for a business. It has great tools one can use to drive up engagement, and its tweet, hashtag, and chat features compare to no other. However, not many businesses have learnt how to harness the power of Twitter, individually, for their marketing purposes.

My friend, Dennis Yu, said it best when he said, “Facebook is about WHO; Google+ is about WHAT; Twitter is about WHEN.”

If you haven’t fully understood how Twitter can work for you, linking the two accounts allows you to be active and engaged with followers even as you slowly come to appreciate the value of Twitter. This way, you won’t be forced to rush into things and provides you a “briefing period” where you can become better acclimated to the platform.

Disregard the ranters, the twitter police/gestapo, or the well-meaning “guru, oracle, expert, whisperer or gunslinger” and focus on what your strategy is for being on a platform. Know the audience you serve. Know how you, your product or your service benefit them. Know how they search for what you provide and spend your time really understanding their needs, problems and challenges.

I was in the lunch line at SMX Social Marketing Conference with Marty Weintraub, of AimClear, and I really loved what he said and agree with it 100% – people who have “social media problems” don’t have “social media problems”. What they have are marketing problems.

Every business is unique, and will venture into social media in its own way. By linking Facebook and Twitter, you get to engage with your audience, drive up traffic for your Facebook page, all while slowly learning how best to make use of Twitter. Linking the two doesn’t have to be disastrous as many would make it sound like. If it gives you the opportunity to focus on being social, being human and aligns with your marketing goals or even if it provides “temporary time management” as you immerse yourself into the platform then – go for it!  If they don’t know your marketing goals, then they don’t know your definition of success (and that is what matters)!

609 Shares Twitter 398 Facebook 43 Google+ 29 LinkedIn 10 StumbleUpon 103 Pin It Share 2 Email -- Buffer 24 609 Shares ×
Maria Elena Duron
Maria Elena Duron, is Editor-in-Chief of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand. Maria Duron is founder and moderator of #brandchat - a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.
Maria Elena Duron
Maria Elena Duron
Maria Elena Duron
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Comments

  1. No disrespect, but I totally disagree. Consider these points: http://www.pushdigital.com/break-up-your-twitter-

    • Hello Ryal,
      I completely understand and I do agree – to a point.
      I focus on small business owners and mostly solopreneurs who are delving into social for the first time. This means they are juggling many things from understanding the basics of business to also understanding how to manage their time to market, deliver services, accounting, CRM, etc.
      I recommend this as a way to begin. It's not a "holding pattern" that they need to stay in.
      Thanks so much for reading and commenting. I do appreciate your insights and value them, too.
      Thanks Ryal!

      • bundlepost says:

        This is exactly why Consultants to small businesses are stealing from them. They do not have the time, knowledge or experience to properly execute social media to get to real results. Taking money from these poor unsuspecting business people is a travesty that needs to stop in this industry. And such horrid, counter productive advice is detrimental to the industry as a whole, leading many astray and sucked into wasted time and money that will be the downfall of social media.

        I am astonished this post was found on SteamFeed. I cannot be associated with such people or advice any longer.

        • Maria Elena Duron says:

          Hello! I didn't catch your name but I do appreciate your comments.
          Actually, I applaud SteamFeed for being willing to open up the conversation and to view all aspects of it. Much like the children's book "7 Blind Mice" , we can all have different perspective and call all be right. Plus, we can enter into banter while remaining professional and open-minded enough to learn from each other.

          I hear what you are saying and I do agree – there are loads of horrible social media experts out there. In fact, I really dislike the term "social media expert". If you're going to be involved with an aspect of marketing that make sure you focus on the entire marketing strategy and not just one tool.

          Look how many people are losing their footing with Facebook's tweak on how business page posts are now viewed?

          I appreciate you taking the time to read and to comment! Thank you!

  2. I would never recommend doing this to anyone. The valid points made about engagement are completely true; which is why you can’t push one update from Facebook right to Twitter. You have to know your audience and what the culture of the platform is along with have a marketing plan.

    As a user of both networks I HATE clicking a link on Twitter and ending up on Facebook, especially if I have to click again to actually get to a blog post etc.

    If you want to save time then use Hootsuite or other management platform to automate some of your posts.

    • Hello Jamie,

      I completely agree. In fact, I do recommend Hootsuite and using an ow.ly shortener to help people as they delve into social for the first time.
      I shared with Ryal in an earlier comment, that I focus on solopreneurs who are delving into the social space for the first time. While my recommendations are for that "first step" they are certainly not meant to be where they stay forever.
      It's key that small business owners (specifically solopreneurs) learn to prioritize what they do in business and focus on what matters most in their life. It takes baby steps and this is a baby step I recommend that will keep them profit centered.
      It allows them to take their first dip and to really hone in on their new priorities as a business owner and focus on the marketing basics (such as specifically defining their target market), before they get caught up in the shiny objects that many "gurus" tout that don't have the substance of basic marketing or worse yet, basic business.
      I do appreciate you reading and your comments and wholeheartedly agree that what you recommend would be a "next step".!
      Thanks Jamie!

      • Thank you for responding Maria!

        Although I can see your point and respect what you are trying to convey I just can't get behind pushing updates from one network to another automatically. Even to get their toes wet.

        I would rather see them not do anything until they have a plan or just focus on one network at a time then try to do too many and make a mess of it.

        But as with most things, we all have what we believe is the best way to do things, and you aren't going to convince us otherwise :)

        • Maria Elena Duron says:

          Thank you Jaime!
          I agree and am glad to see many solid in their opinions yet open to discuss it in a professional manner.
          Your suggestion – not to become involved with anything in social at all until they have a plan – is solid advice and it's always my first recommendation.
          Unfortunately, when solopreneurs come to me some of them "have made up their mind" that they need to be on social and until they get some experiential knowledge under their belt they want to "try".
          I suggest this as a start and it usually ends up in a conversation and an "aha" moment for them.
          Solid advice here and I'm thrilled to see you serve your clients (and the SteamFeed community) so well.

          Thanks Jaime!

  3. I'm one of those who counsels strongly against this because of the different character counts, the nature of engagement in each, and the different update rates suitable to each (lots of posts are great on Twitter, you have to keep it relatively sparse on Facebook or you max people out). You'll want to make sure you're using a SELECTIVE tool to link, not having every individual interaction from one go to the other.

    Rather than advising people they can cover both platforms at once without really understanding either, I generally suggest they focus on one to get a sense for the interactions, norms, and accepted jargon. Once they understand what will and will not work in that platform, if they link from another they're posting the right kinds of updates at the right frequency. Adding both at once and trying to keep up with the direct interactions that are truly social is indeed a big workload.

    I understand the desire to use limited time efficiently so if you're going to do this, for heaven's sake DON'T post anything that says "like us on Facebook" to your Twitter account or "follow us on Twitter" to your Facebook page. If the two accounts are linked then those messages are absolute non sequiturs for half your audience and you just showed them you don't get social media. That won't encourage them to follow you.

    You also lose the chance to tag a follower or page and thus the potential interaction of showing up in someone else's feed. This makes your feed less social, not more so. People need to understand that you're describing only the broadcasting use of these tools.

    • Couldn’t have said it better myself Barb ;) Thank you for expanding further on what I said in my comment.

    • Excellent advice and points, Barb!
      Thanks for reading and taking the time to go into detail about the nuances of each platform. I do agree with you and also very much DISLIKE those posts and updates that say "like us" or "follow us". A complete waste of time and energy.
      The only area where I vary from what you wrote that I would ask you to consider is that a new "solopreneur" often is in high-speed mode of learning about "doing business", working ON their business and working IN their business. They don't have the luxury of time to research a tool (at the very beginning). Time is "life and death" for a small business owner. Often solopreneurs run out of money trying to implement well intentioned advice. The advice is solid – there's just not enough time to see results. They fight a very tight schedule and budget of time and money.
      It's for this reason, that I advise this to begin. Why? So they can get their feet and mind around the lingo of the tools and perhaps an introductory understanding of the strategy and focus in each platform. When they have these, they can have a conversation with a potential specialist they might hire to help them or a consultant without going in "stone cold" and being misled by the many, many social media gurus (ninjas, oracles, whispersand gunslingers) who can lead them astray and spend lots of their money in the process. They need to take ownership of the marketing of their business and be able to make an educated (and empowered) decision on who to hire or to ask to help them so they need some "freshmen" information in the field. I wholeheartedly believe that people are either an entrepreneur or an employee – they can't be both. I focus on helping employees who take that entrepreneurial leap and need to quickly ramp up their business acumen. I wrote this post with them in mind.
      I appreciate you taking the time to read and to share here. Very valuable points – thanks Barb!

  4. MikeBarbre says:

    I never wish to "troll" a well-meaning post, but I have to say this is the worst advice you could ever give someone getting started in social.

    • Maria Elena Duron says:

      Thanks Mike!
      I appreciate you taking the time to read and to comment.
      I'm open to hearing what you advise. So, if you get a moment – please share.
      Looking forward to reading your comment.

  5. Adding to the conversation and great comments: Great infographic about the success of small business owners and the fact that 70% of small business owners are owned and operated by ONE person. http://allbusinessloans.com/top-reasons-for-small

  6. Adding to the conversation and great comments: Great infographic about the success of small business owners and the fact that 70% of small business owners are owned and operated by ONE person.

  7. bundlepost says:

    I would NEVER recommend this. I am shocked to see such a beginner suggestion on SteamFeed. WOW!

  8. Sorry, I disagree. Most people who do this render themselves totally ineffective on Twitter, with tweets that look automated, don't fit into the character count, and link to their Facebook page instead of the actual content they are trying to promote. It's really a waste of time.
    My recent post New Faves for Family Game Night

    • Maria Elena Duron says:

      Hello Dawn,
      Thanks for taking the time to read and share your thoughts!
      Most do render themselves ineffective – I agree. From my experience, I've found that it takes some actual experiential knowledge ( on the part of the solopreneur) and a follow-up strategy session to get them to fully buy into that thought.. The saying "You can lead a horse to water but you can't make them drink; you can lead a person to knowledge but you can't make them think", I've found, rings true and when the delve into social in this manner they feel they have more to share and ask in developing a strategy. In full disclosure, I've actually seen this work for the solopreneurs I know and some still continue to do keep the accounts linked via Hootsuite so it doesn't give them that awful shortened "fb link". How would you "share this point" with a solopreneur?

  9. I have to agree 100% with the masses here. This is such a dangerous suggestion. The updates you post on one social network won't resonate in exactly the same way on another, so even if you're pushing out a link to a blog post the text you send with the link needs to be edited according to the social network it's going to appear on. Even people who use Facebook AND Twitter will use each network differently, post different things, speak with a slightly different tone of voice, use the networks for different purposes.

    Plus, there's the fact of the HUGE character difference. Whenever I see a tweet that has pulled in from Facebook and cut off before it's even halfway through just makes me think that the user doesn't really know what they're doing. Not good at all if you're practicing this from a business account hoping to build a solid brand presence and attract leads.

  10. Wow. Sorry but I can't believe it has been published on Steamfeed! I agree with everything that Jamie and Barb say. This isn't the first low quality post I've seen on Steamfeed lately -> http://www.steamfeed.com/seo-resources-small-busi

    • Maria Elena Duron says:

      Anthony,
      I appreciate your feedback. I respectfully disagree. I think many people can have conversations, differing opinions and still banter and learn from each other professionally.

      I guess that's why I still moderate a strong #brandchat conversation because I believe that so much.

      Thanks for taking a moment to read!

      • Hi Maria.

        Maybe I was a bit brash, partly because I feel so strongly about not linking Twitter with Facebook. I guess it's down to opinions at the end of the day. Everyone has their own way of doing things and I see what you are trying to say in that soloprenuers don't necessarily have the time to update each social network seperately. However, if they took a couple of hours to learn how to use Hootsuite then they would save time in the long run and be able to update each social network optimally and receive much better results.

        I take my hat off to you for replying to all of these comments with such professionalism! Big respect :)

  11. Mallie Hart says:

    And sadly it got 283 shares, too.

    • Maria Elena Duron says:

      Absolutely Mallie! And, you took time to read it and to share a thought.
      I find that "other people's experiences" (OPE) is what I find valuable and though provoking. What I appreciate about SteamFeed is that we can all have differing opinions and still respectfully and professionally present them.
      Thank goodness we're not all a bunch of "yes men". That would be so boring!
      Thanks so much for taking a moment to read and share!

  12. I expected the four reasons to be 1. You're lazy. 2. You're misinformed. 3. Your agency is cheating you or 4. ????

    THIS is certainly not what I expected. While controversy can be good for traffic, publishing advice like this is not good for the reputation.

    If you don't have time to do it right, stick to the one or two networks you can do well.

    I'll grant you that there's some good information in point #4, "focus on what your strategy is for being on a platform. Know the audience you serve. Know how you, your product or your service benefit them. Know how they search for what you provide and spend your time really understanding their needs, problems and challenges."

    If you do that, you're not going to be cross-posting.
    My recent post 2014 Marketing Strategy? Bah, Humbug!

  13. Jumping into the comment fray, here are my 2 cents:

    1. Publish whatever you want to Twitter including links to Facebook. That's the beauty of Twitter; short posts that people peruse while the feed rushes past.

    2. Never publish tweets to Facebook. Completely different ecosystem. I don't know about your Facebook friends, but maybe 1% are on Twitter. Conversely, maybe 99% of my Twitter friends are on Facebook.

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