4 Reasons Why You Would Link Your Facebook and Twitter Accounts

As a business owner, it probably falls on you to do most of the tasks required to keep the business running (keeping appointments, bookkeeping, sales, and so on). As such, you may be on the lookout for ways to simplify tasks, especially on social media, which requires proper strategies and can take up valuable time if not properly accounted for. Linking your Facebook account to your Twitter feed is one good idea (even though many tout, even vehemently rant, that you should not do this), and anytime you post on Facebook, the update shows up on Twitter as well.

More to the time savings, linking your Facebook and Twitter accounts comes with its own benefits, four of which we have explained below:

facebook-twitter-reciprocal-link

1. It is social to do so

The very purpose for using social media is to engage with others and be social. By linking Facebook and Twitter, you have taken nothing away from that purpose. Your updates, be they blog posts, news, comments are shared on both accounts, and you can now use your valuable and limited time to reply individually to feedback that comes back on either account; to focus on the conversation generated or even generate conversation by highlighting what you like best/worst or even giving them some tidbits of the “behind the scenes” of the post.

Now, being social only works if you dedicate time to log in to each account and take stock of the comments and feedback left by viewers. Sometimes the best way to create that time is to automate “some things” so that you can fully engage in the social side – yourself.

2. Saves time

Where you have limited time to be on social media and want to reach out to Facebook and Twitter followers at the same time, linking the two accounts makes sense. Your Facebook update will show up as a tweet on Twitter, allowing you to deposit information in both accounts.

Understand – it is information you’re sharing. Relationship building is the next step and as a time stressed entrepreneur – I would save any moment I have on relationship building and not waste it on the information depositing.

3. Helps build Facebook fan page traffic

Linking the two accounts helps build your Facebook fan page traffic. Remember that Twitter sets its character limit at 140, a far cry from Facebook’s 5,000 characters limit. Thus, where your Facebook updates are longer than Twitter’s limit, they’ll give a link to the actual Facebook post. Some viewers will click through and want to read the full update, and to leave feedback, they’ll have to like your page. Not only do you get feedback, that’s one more person that likes your brand!

I know there are those that rant they “will never click on a FB link” in a twitter tweet. If they’re not your target market, do you care?

Unless it is absolutely necessary, keep your posts within the 140 characters limit. This limit makes it easier for you to get straight to the point, as well as keep you creative.

4. Gives you time to learn about Twitter

Facebook and Twitter may have shared goals, but are two very different beasts. Facebook is friend/relationship based. It’s a place for you and friends to hang out and share pictures. Its wide reach has however necessitated the need to take a business-friendly approach, and through business pages many owners can reach out to the masses.

Twitter, on the other hand, is a very powerful platform for a business. It has great tools one can use to drive up engagement, and its tweet, hashtag, and chat features compare to no other. However, not many businesses have learnt how to harness the power of Twitter, individually, for their marketing purposes.

My friend, Dennis Yu, said it best when he said, “Facebook is about WHO; Google+ is about WHAT; Twitter is about WHEN.”

If you haven’t fully understood how Twitter can work for you, linking the two accounts allows you to be active and engaged with followers even as you slowly come to appreciate the value of Twitter. This way, you won’t be forced to rush into things and provides you a “briefing period” where you can become better acclimated to the platform.

Disregard the ranters, the twitter police/gestapo, or the well-meaning “guru, oracle, expert, whisperer or gunslinger” and focus on what your strategy is for being on a platform. Know the audience you serve. Know how you, your product or your service benefit them. Know how they search for what you provide and spend your time really understanding their needs, problems and challenges.

I was in the lunch line at SMX Social Marketing Conference with Marty Weintraub, of AimClear, and I really loved what he said and agree with it 100% – people who have “social media problems” don’t have “social media problems”. What they have are marketing problems.

Every business is unique, and will venture into social media in its own way. By linking Facebook and Twitter, you get to engage with your audience, drive up traffic for your Facebook page, all while slowly learning how best to make use of Twitter. Linking the two doesn’t have to be disastrous as many would make it sound like. If it gives you the opportunity to focus on being social, being human and aligns with your marketing goals or even if it provides “temporary time management” as you immerse yourself into the platform then – go for it!  If they don’t know your marketing goals, then they don’t know your definition of success (and that is what matters)!

Maria Elena Duron

Maria Elena Duron

Marketing Strategist at Know, Like + Ignite
Maria Elena Duron is a connector, trainer and coach. Small Business Owners that work with Maria Elena develop a profitable relationship building system, appeal to their brand advocates, and increase sales. Take the uncertainty out of how your personal and business brand delivers business -Get Your Checklist.
Maria Elena Duron
Maria Elena Duron
Maria Elena Duron

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27 Comments on "4 Reasons Why You Would Link Your Facebook and Twitter Accounts"


Guest
Ari Herzog
1 year 2 months ago

Jumping into the comment fray, here are my 2 cents:

1. Publish whatever you want to Twitter including links to Facebook. That's the beauty of Twitter; short posts that people peruse while the feed rushes past.

2. Never publish tweets to Facebook. Completely different ecosystem. I don't know about your Facebook friends, but maybe 1% are on Twitter. Conversely, maybe 99% of my Twitter friends are on Facebook.

Guest
@alisammeredith
1 year 2 months ago

I expected the four reasons to be 1. You're lazy. 2. You're misinformed. 3. Your agency is cheating you or 4. ????

THIS is certainly not what I expected. While controversy can be good for traffic, publishing advice like this is not good for the reputation.

If you don't have time to do it right, stick to the one or two networks you can do well.

I'll grant you that there's some good information in point #4, "focus on what your strategy is for being on a platform. Know the audience you serve. Know how you, your product or your service benefit them. Know how they search for what you provide and spend your time really understanding their needs, problems and challenges."

If you do that, you're not going to be cross-posting.
My recent post 2014 Marketing Strategy? Bah, Humbug!

Guest
Mallie Hart
1 year 2 months ago

And sadly it got 283 shares, too.

Guest
Maria Elena Duron
1 year 2 months ago

Absolutely Mallie! And, you took time to read it and to share a thought.
I find that "other people's experiences" (OPE) is what I find valuable and though provoking. What I appreciate about SteamFeed is that we can all have differing opinions and still respectfully and professionally present them.
Thank goodness we're not all a bunch of "yes men". That would be so boring!
Thanks so much for taking a moment to read and share!

Guest
@Anthony_Mac85
1 year 2 months ago

Wow. Sorry but I can't believe it has been published on Steamfeed! I agree with everything that Jamie and Barb say. This isn't the first low quality post I've seen on Steamfeed lately -> http://www.steamfeed.com/seo-resources-small-busi...

Guest
Maria Elena Duron
1 year 2 months ago

Anthony,
I appreciate your feedback. I respectfully disagree. I think many people can have conversations, differing opinions and still banter and learn from each other professionally.

I guess that's why I still moderate a strong #brandchat conversation because I believe that so much.

Thanks for taking a moment to read!

Guest
@Anthony_Mac85
1 year 2 months ago

Hi Maria.

Maybe I was a bit brash, partly because I feel so strongly about not linking Twitter with Facebook. I guess it's down to opinions at the end of the day. Everyone has their own way of doing things and I see what you are trying to say in that soloprenuers don't necessarily have the time to update each social network seperately. However, if they took a couple of hours to learn how to use Hootsuite then they would save time in the long run and be able to update each social network optimally and receive much better results.

I take my hat off to you for replying to all of these comments with such professionalism! Big respect :)

Guest
@charlotte_tone
1 year 2 months ago

I have to agree 100% with the masses here. This is such a dangerous suggestion. The updates you post on one social network won't resonate in exactly the same way on another, so even if you're pushing out a link to a blog post the text you send with the link needs to be edited according to the social network it's going to appear on. Even people who use Facebook AND Twitter will use each network differently, post different things, speak with a slightly different tone of voice, use the networks for different purposes.

Plus, there's the fact of the HUGE character difference. Whenever I see a tweet that has pulled in from Facebook and cut off before it's even halfway through just makes me think that the user doesn't really know what they're doing. Not good at all if you're practicing this from a business account hoping to build a solid brand presence and attract leads.