It’s no secret that information technology has completely changed the way every industry works, especially in the way of marketing and outreach. Never before has it been possible to reach so many people in such a short period of time with such little effort. Software is simplifying everything and social networks are taking word of mouth to the next level. Nowadays the only companies that don’t have their own website are those that operate locally and have no intention of expanding. There’s no avoiding the fact that if you want your business to reach its full potential you’ll need to take advantage of the many ways IT can help with outreach, four of which we’ve listed below:
1. Social Media Management
Perhaps the fastest way to attract a massive amount of attention for your brand is to build a strong presence on social networking sites like Facebook and Twitter. Unfortunately, switching between accounts to post status updates, accepting and sending friend/follower requests, and building social media strategies can all be tedious tasks if done manually. Fortunately, a number of IT solutions have appeared to help companies better manage their social outreach through centralized interfaces. Thus, the first way you should be improving your outreach is through the use of an arsenal of social media tools.
2. Scheduling and Streamlining Events
Holding events and conferences can help you make contact with key components needed for success, such as your target audience, new suppliers/manufactures, and members of the press. Using event apps for conferences can help you streamline the process of scheduling events and conferences, networking with and informing attendees, conducting surveys and polls, and soliciting sponsorship opportunities. This form of IT can really go a long way in producing quality leads and building valuable business relationships.
3. Data Analysis and Reporting
A fundamental aspect of outreach is refining your target audience through the use of analytics, which provide insight to crucial stats such as conversion rates, page visit times, geographical visitor data, bounce rates and much more. IT solutions like Google Analytics can provide a wealth of data to help you create comprehensive reports that are useful in determining outreach deficiencies and strong points. When you can measure and visualize what’s working and what’s not, it becomes easier to focus on the outreach methods that are producing tangible results.
4. Strategy Development and Implementation
By providing the ability to store, organize, analyze, and share data in the cloud, information technology solutions bring a new level of strategy planning to the table. With tools like Microsoft Excel it is possible to achieve astounding organizational development in record time. Gone are the days of excessive board room meetings, clunky whiteboards, and archaic notebooks. With an abundance of collaborative platforms and to-do list apps available, it is now easy for companies of all sizes to bring their plans into fruition faster than ever before.
Staying with the Times
Keep in mind that IT is constantly evolving and new solutions are popping up all the time. Thus, be sure to stay aware of the latest software and tools that can be used to enhance business outreach efforts.