First impressions are powerful! What impression is your Pinterest account creating?
If you are one of the many accounts I visit on a daily basis, you may have set up a profile only to leave it barren with no sign of customized boards. If this is the case, you are missing a huge opportunity!
With the evolution of social media darling Pinterest, businesses now have the ability to put their best foot forward in an eye-catching way. Below are four ways to use Pinterest to create visibility for your business while producing a powerful first impression.
1. Complete Your Profile
A complete profile may seem like a simple to-do in the social media set-up process, but it is an often neglected area. Here are three reasons to slow down and focus on professionally crafting and optimizing your Pinterest profile:
- Rushing through the process without taking the time to proofread could leave your profile looking as if you hastily threw it together. A sloppy profile is a poor representation of you and your company and leaves customers wondering why they ever wanted to connect in the first place.
- When creating your profile, think through the keywords or phrases consumers are using when looking for your product or service. Incorporate those into your profile in a conversational and organic way. Also make sure to infuse a little fun and breathe life into your profile. No one wants to connect with someone they view as lifeless or devoid of personality.
- Prior to creating boards, take proactive steps to ensure that your profile shines in the best possible light. Make it work for you rather than against you.
Additional thoughts to consider:
- What important details can you impart that clients will want to know about you? How can you share that in your profile in a clear, concise and professional manner?
- What clients are you looking to connect with and what type of content are they actively pinning while on Pinterest? How can you express that you are actively sharing what they need?
- How can you use Pinterest as a platform for thought leadership within your niche or industry? Is there a specific positioning statement you can incorporate into your profile?
- Who is your competition? How can your profile stand out among the sea of noise? Stay true to you and avoid the copycat syndrome seen all over social media sites. Not taking the time to craft an original profile and bio shows a level of laziness you do not want to portray.
2. Build a Neighborhood or Community Board
Many people like to support businesses they perceive to care about their community. Make a great first impression by pinning news, events and general items that matter most to those in your area.
What causes are most important to you? Share that information by pinning details to a local board. You can also share images or blog posts from an event to give potential clients an even closer look into your community involvement.
A few other pinnable ideas:
- Take notes at public meetings and share those through your blog and pin quotes or highlights to Pinterest.
- Favorite local businesses including restaurants, supermarkets, daycare and more!
- Highlight churches of all denominations within your area.
- Attend city council meetings and pin pictures and details surrounding the conversation.
- Pin maps of your local transportation system.
- Share your local shopping hotspots including boutiques and little-known local favorites.
- Write about local news stories and pin to your community board.
- Make a running list of must see local attractions.
3. Create a Testimonial Board
There is no better way to feature success within a transaction than share the thoughts and accolades of a third-party!
Create a board that highlights testimonials from past clients. Embed a snippet of the testimonial directly into a unique image that leads back to your website. Those testimonials will establish credibility and reinforce trust within you and your business.
4. Become a Go-To Resource
Creating content is an important part of branding, but in the social media world where reciprocity is a celebrated tradition, sharing other people’s content is also extremely important.
- That answer consumer frequently asked questions
- Share insider secrets
- Give details that cannot otherwise be found about your product or service and directly impact the buying decision of your potential client
- Give an overwhelming amount of tips, tools and strategies that consumers would find valuable
Build a significant amount of resources within your Pinterest boards that continue to add fresh and relevant content. It will keep people sharing and eagerly coming back for more!
How are you creating a great first impression with Pinterest? I’d love to hear