I want to start this post with a little bit of clarity by defining the term “Priority”. Webster’s say’s it is something given or meriting attention before competing alternatives. One thing I have learned in life is that no matter what comes out of your mouth, your actions will always follow your true priorities. You can say this or that are a priority, but if your actions show something else, you have a problem.
One reason that many newcomers to social media marketing lack priorities is not because of laziness or lack of desire, it is simply lack of knowledge – the understanding of what tasks actually need to have priority in their day.
Often times businesses struggle with not only understanding all the in’s and out’s of social media marketing, but more importantly where they should prioritize their time and efforts. This often results in new social media marketers over pitching what they do, or worse, giving up and abandoning their social media efforts. Let’s avoid both by listing the top five priorities your social media marketing efforts should focus on each day.
These are in no particular order of importance, however all of them should be given priority and attention daily.
1) Value – Provide value to your target audience.
Your daily focus should be to deliver selfless value to your target market. How can your social media marketing provide value to your audience? Answer that question without regard to what you do, what you sell, or the industry you are in. Answer and execute that question correctly and you will see huge results!
2) Content – Have enough content and the RIGHT content.
Think of social media as a freeway. All of the cars on the freeway are content, posts and articles. You have to have enough content on the road everyday that is relevant, valuable and interesting to your target audience. You need to make sure that whenever one of your fans, friends or followers step up to the side of the freeway throughout the day, they see one of your cars go by.
3) Be Human – People build relationships with other People.
A big mistake a lot of new social media marketers make is trying to mimic the big brands. For the most part, big brands SUCK at social media. They do not do it right and for many, they don’t have to. They have spent billions on branding and marketing well ahead of the social media boom, therefore it is just another channel. Everyone else needs to do it right if they want results!
You have to humanize your social media accounts. Most people connect and build relationships with other people. Can you really have a relationship with a logo of a company you don’t even know? Of course not. Be human and approachable.
4) Respond/Engage - Social media marketing is social.
You must make it a priority to respond to mentions, shares and comments immediately. When someone shares a post or mentions you in social media, they are available and active at that moment. You need to respond quickly in order to foster a conversation that leads to relationship. Waiting for once a day or an hour later is just too late. They have moved on, logged out or even lost interest. If you aren’t utilizing mobile apps to ensure you can consistently do this, it is not a priority to you.
You also need to have a priority of commenting, sharing and mentioning your target audience frequently. Relationships are two ways. Seek opportunity to benefit your prospects by sharing their content, engaging them in conversation or simply commenting on something they post.
5) Community – Build one.
Your social media marketing must have a priority focused on building a loyal community. That community must be large enough to be effective. Find your target audience and follow/friend them. Build it and they will come does not work in social media.
As you can see, social media is highly involved. Understanding the priorities you need to have on a daily basis is the difference between being IN social media and having an effective social media marketing program for your business.
What is your biggest priority in social media? Please leave a comment below!