5 Reasons Why Blogs Fail and How You Can Avoid Them

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With over 200 million blogs created it seems there is no end.  However, many blogs fail and are left abandoned.  Here are some of the key reasons that blogs fail along with a solution that will help avoid the pitfalls.

fail

photo credit: markomni via photopin cc

1. Unrealistic Goals – I think most come into it with big dreams and unrealistic expectations.  These expectations are created by “people” giving the illusion that anyone can do this with little or no effort.  Creating a blog post at midnight on a Saturday when you can barely keep your eyes open isn’t in the brochure.

Solution – Keep your expectations tempered.  Your goals should be conservative, not outlandish.  Your goal should be closer to publishing 1-2 posts a week, and not to publish 1-2 posts a day.  Don’t set yourself up for failure.

Time – Many posts will require research.  Research can be painstaking, frustrating, and time consuming.  Setting up links, choosing photos, SEO, proofreading, and promoting are also a part of publishing.  It’s not a walk in the park.  A post can easily take 2-6 hours to produce, and longer in some cases.  It’s a time investment that many don’t realize.

Solution – Again, it’s about having defined goals that are manageable.  Find time on your schedule each week where you can spend about three hours to create a post.  Initially I would suggest 1-2 times a week if you’re on a solo mission.  Keep that rhythm for a few weeks before stepping up the frequency.

Ego – You refuse to get help from anyone.  You won’t let anyone touch your baby.  If you insist on doing everything yourself you will inevitably run into trouble.  The overwhelming majority can’t perform all the aspects of blogging that need to be completed.  If you’re in the small minority, your efficiency will suffer if you stay on a solo track.

Solution – This is a tough one.  Putting one’s ego to the side is often a challenge.  Use people that you trust to assist with areas were your weak (i.e. coding).  This will take some pressure off you and improve the efficiency of the process.

Lack of Traffic – This is probably the biggest reason for shutting it down.  There is a big misconception out there of build it and they will come.  It’s not that easy.  Build it, keep adding and adding, get the word out, and maybe they will come.  It can be a real bear in the beginning , and it’s certainly easy to get frustrated.  It doesn’t mean people don’t love your content, it’s more likely that they don’t know your content exists.

Solution – The number one thing here is patience.  It takes time to start generating traffic.  Solid content, proper SEO methods, and promotion should be on top of your list.  Don’t look at your analytics every five minutes.  You’ll drive yourself nuts.

I’m in the Money – No you’re not.  There’s way too much hype on this front.  These guys that were homeless last month, and are now pulling down $30K/mo don’t really exist.  You know that don’t you? There’s just so much junk out there and get-rich quick deals that people want to believe.  Can you make money online? Yes, but it takes time, strategy, and a lot of hard work.  There are no shortcuts, but you knew that already.

Solution – Making money should be in the back of your mind, not the front.  Work on your writing.  Work on making connections and building relationships.  Work on your social.  You need to be active on social and promote your content properly.  Read and research all you can.  Learn.

If you found the article to be of value, please share with your audience.  I look forward to your comments!

What's your biggest challenge with blogging?

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Steven Hughes
Social Media advocate with 20+ years in Sales and Marketing. Steve writes about Social Media, Blogging, Marketing, and business at GeeklessTech. Steve is a current contributor to Chamberofcommerce.com and Dashburst. When away from the computer Steve enjoys running and spending time with his two daughters.
Steven Hughes

@sbhsbh

Director of Marketing http://t.co/M0zEjNyozm Social Media, Blogger, Marketing, Technology, SEO, Many failures and the learning never stops.
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Steven Hughes
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Comments

  1. Kittie Walker says:

    Brilliant article Stephen, nice job! When I say to a client that it's taken me four or so hours to write an article, the look or sound of incredulity is tangible. Creating content can take thirty minutes, but a well researched piece that goes through a rigorous editorial and publishing process takes a lot longer. The pay-off is that it will be a quality product that helps you to lay solid foundations for your business and blogging efforts. Think I might find myself referring many people to this article.

  2. SteveHughes says:

    Thanks Kittie. I think anyone that hasn't blogged before thinks it's a lot easier than it is…Most posts require research, and at times that can take you down a long road. It's not, as you know, throw 600-1000 words together in an hour. When you're looking at a LinkedIn earnings report for user data, that's called research. :) Have a great Sunday.

  3. Totally with you on the money thing. Content marketing takes a ton of time and dedication. You have to be truly passionate about your topic in order to slowly gain traction, and if your goal is to get rich quick, you're sunk before you start. Keep up the great posts!

    • SteveHughes says:

      Just a huge misconception Karl about making money online that is fed to the masses. There are exceptions, but by and large it is a slow methodical journey. Absolutely, you're set up for failure if your just thinking $$$.

  4. This article went directly into my Evernote treasure chest.
    It's succinct and hits all the relevant nails on their respective heads.
    My biggest challenge is time.
    Creating the actual article represents about a third of the process; research, linking, attribution, formatting, editing and image attachment, the rest.
    Thanks, Steve.

  5. SteveHughes says:

    Thanks Ray, I'm thrilled to have made the treasure chest. I think time is a big challenge for most. It takes a ton of time, we're not quite ready for the four-hour work week yet. Glad you enjoyed it Ray, have a great Sunday.

  6. Thanks for the reminders, Steve. I used to maintain a blog, and then I went back to journal writing for convenience. Not to mention, I still love the feel of pen on paper. Anyway, I picked up blogging again recently, and I agree that researching and writing take time. When I used to maintain a 'column' for an internal communication project, that required a two-week lead out of me. Writing, just like any creative process, should never be hurried if we're to present the best of ourself to clients, customers, and colleagues, among others.

    • SteveHughes says:

      Hi Lisa – Pen on paper, yes it still has a place. It does take time, and if it doesn't, it usually shows its face in the end product.

  7. Well shoot, Steve…
    Now I'm convicted…Feel like I've been half-assing my posts! Thanks a lot…

    No really, thanks for the reminders and how to make myself a better blogger….

  8. Makes sense,,,,

    • SteveHughes says:

      Thanks guys…Hope all is well in Vegas…

      • Vegas is always good after dark lol. Traffic expectations can be a killer to any blog. We have a super great content director that bust her ass and although we have a decent amount of traffic comments on post are minus zero.

        • SteveHughes says:

          It's funny, all you need sometimes is 1-2 two comments on any post and the next thing you know you're at 20-30. I think most are more comfortable commenting when someone has already commented. Even if you ask friends to comment on your next few posts to kick it off, you might see others than jump in and participate.

  9. Makes perfect sense! Especially the traffic problem you mentioned. I've been blogging just over 2 months now and I've gained a few subscribers (very good result) but I'm not getting much traffic just yet! My main focus is marketing my blog!

  10. SteveHughes says:

    Hey TJ – Two months is very new. You have a lot of posts under your belt already (good thing). You just need to get out there more so others know about your blog. I'd probably take one step back on the ads, but your site looks sharp.

  11. You had me laughing through half of this, you mean I'm not gonna make 30k a monthly in 20 minutes a week. Dang, you mean there are dishonest people selling snake oil on the internet…. Your comment "Creating a blog post at midnight on a Saturday when you can barely keep your eyes open isn’t in the brochure." is a gem. Just ask anyone who blogs for a living how easy it is when you are there at midnight on that Saturday AND you have writers block.

    A wonderful read Sir, looking forward to more…

  12. SteveHughes says:

    Thank you Gerry…I finally finished this one up at 1:30 AM…It's a lot of work for sure, but hitting "Publish" hours later is very satisfying…A ton of a misconceptions as you well know…

  13. ideagirlmedia says:

    Steve,

    This is a great "put it in perspective" resource!

    You've really burst my bubble. The homeless-to-$30,000K-per-month doesn't exist??? hahahahaha

    I think unrealistic goals and ego are two to really pay attention to. We need to be realistic. And we also need to know when to ask for help.

    Pair that with patience and stick-to-itness — I think too many give up too quickly.

    Thanks for your insight, and a few good reminders!

    ~Keri

    • SteveHughes says:

      So many people enter the blogging world with a whole different perception of what is realistic. We see it all the time. So when success doesn't come quickly, people get frustrated and generally throw in the total. It is not an immediate gratification business.

      Thanks for stopping by Keri. :)

  14. I think this was actually a really good article. While many of these points, or at least your personal "main issue" may have been covered already, not only is there some unique perspectives and ideas, such as the "Ego" reasoning, but it can also help to remind yourself you may be doing things. I for one suffer from the Ego issue greatly, and won't allow anyone to work on my site. I have had a cutting edge site now for years, but traffic goes in and out, high and low, with no consistency as I suffer from my own burnout as well.

    • SteveHughes says:

      Thanks Chris. Yes, for many it's tough to let others touch their baby. You need to find a way to trust someone to assist with your site in order to hit the next level. Doing every little thing ourselves is not only inefficient, but usually a recipe for disaster. We need to take some of the pressure and stress of ourselves, and let the baby grow.

  15. Harold Gardner says:

    I need to get something published instead of trying to make it to perfect.

    • SteveHughes says:

      Hi Harold – Being "solid" is more than satisfactory. The quest for "epic" or "perfection" will not lead to much output. We can't beat ourselves up over every post.

  16. Some really great points, Steve. The blogosphere is so packed these days it's amazing when you see a non-institutional blog that is actually gaining followers or making money. As the author of two blogs, I can tell you it's hard to get noticed without some help, and even then there are no promises.

  17. SteveHughes says:

    It's definitely tough to fight through the crowd, but many will fall from the reasons I mentioned. It's a challenge to keep it going. Perseverance is probably the most important trait to making something happen in blogging. If you have Passion, I mean eat, sleep, and breathe type of passion then perseverance is on your back. The chances for success are greatly increased.

  18. Love the point on Ego, refusing to get help from anyone. I sometimes ask people I trust just to pop by my website if I change anything or do a redesign just to get their first impression. Great post.

    • SteveHughes says:

      Hi Jeremy – So hard to do this by yourself. The more trusted friends that you have online, the better your chances of making something happen…

  19. I like the point you raised with regards to lack of patience. Many newbie bloggers are more interested in thousands of traffic in just overnight. But in the blogging world, it doesn't work like that. Or maybe it might happen in movies but not in this blogosphere.

    • SteveHughes says:

      That kind of traffic is definitely for the movies. It takes times, solid content, and some smarts to get it going.

  20. a Great artticle, i think #1 point Unrealistic Goals is important to decide bloggers' success. i have some friend who failed blogging because they cant reach thier goals

  21. Brilliant article Stephen, nice job! When I say to a client that it's taken me four or so hours to write an article, the look or sound of incredulity is tangible
    This articlemt's succinct and hits all the relevant nails on their respective heads

    Congratz for post.

  22. Thanks for the post!!! you have changed my concepts about blogging….. thanks buddy…
    My recent post Top 10 Facebook Apps To Make Your Account Smarter

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