5 Tips to Breathe New Life into Old Blog Content
Don’t reinvent the wheel! Repurpose what you already have.
I recently joined Kelly Mitchell, Founder/Producer of Agent Caffeine, on her live weekly broadcast focused on marketing, social media, and entrepreneurship. This was their first Google Plus hangout and an exciting show to sit in on.
The topic was based on my article, ”How to Instantly Revive Old Blog Content,” and spawned an enthusiastic discussion around strategies designed to refresh and repurpose old content, giving it an opportunity to get in front of a whole new audience.
Below are five ways you can breathe new life into old blog content that deserves to see the light of day!
1. Repurpose into a New Format
Not everyone chooses to consume his or her information in the same way. While one person might enjoy reading blogs each morning, another might look to Facebook. Do not miss out on the opportunity to put your great content in front of that audience.
Take an old blog post and turn it into a podcast, presentation or even a short video. That is exactly what we did when we took my old blog post and created the Google Plus hangout, now a Youtube video.
WATCH THE GOOGLE PLUS HANGOUT HERE!
2. Create Short List Posts
Drill down into an old post by taking one point and expanding upon it.
For example, you wrote an article on using Twitter to expand your online presence. One of your points was Twitter tools. Take that point and use a tool like Listly to bullet point each unique Twitter tool that business marketers could use to expand their social presence.
Then embed that list into your blog, linking back to your Listly account. This list has received over 2000 views. Not a bad way to get your content in front of a whole new audience, right?
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3. Use Twitter to Grab the Attention of a New Audience
Using Twitter as a research and support tool is a terrific way to filter back through old blog content.
Take a blog post and A/B test your titles. Change up the context, add your thoughts and share why your followers would be missing out if they don’t read it.
And don’t just share once. Use a tool like Followerwonk to identify when your followers are on line. Now tweet it out multiple times per day to determine what content resonates with your audience.
4. Write a Follow-Up Post
Do you have articles that you have written in the last year or two that have an evergreen quality, but have a few key points that need updating?
Let your readers know that since you wrote the original post that there have been many changes you want to make them aware of.
Stop the churn and burn. There is so much great content sitting on your blog. There is no reason to reinvent the wheel when you can update an old article in 30 minutes or less.
5. Leverage Google Plus
Lets face it. If you are a content creator, The social network created by the worlds largest search engine can not be overlooked.
Do not miss the opportunity to capitalize on this vibrant and interactive community.
Did you write a Q and A post five years ago that is still relevant to your clientele today?
Update the information and link back to your original post. This shows that you are actively staying on top of changes within your industry, but also continues to position you as the expert within your field.
Not only do I use google Plus to filter back through old blog posts, but I also use it to spotlight old guest posts. This article was originally written and posted on 12 Most. I added it to my blog months later, created a fresh new image and posted it to Google Plus for a whole new audience to see.