5 Tips to Breathe New Life into Old Blog Content

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5 Tips to Breathe New Life into Old Blog Content

5 Tips to Breathe New Life into Old Blog Content

 breathe-new-life-into-old-blog-contentDo you need to create more blog content? Content that your target audience is craving?

Don’t reinvent the wheel! Repurpose what you already have.

I recently joined Kelly Mitchell, Founder/Producer of Agent Caffeine, on her live weekly broadcast focused on marketing, social media, and entrepreneurship. This was their first Google Plus hangout and an exciting show to sit in on.

The topic was based on my article, ”How to Instantly Revive Old Blog Content,” and spawned an enthusiastic discussion around strategies designed to refresh and repurpose old content, giving it an opportunity to get in front of a whole new audience.

Below are five ways you can breathe new life into old blog content that deserves to see the light of day!

 1. Repurpose into a New Format

Not everyone chooses to consume his or her information in the same way. While one person might enjoy reading blogs each morning, another might look to Facebook. Do not miss out on the opportunity to put your great content in front of that audience.

Take an old blog post and turn it into a podcast, presentation or even a short video. That is exactly what we did when we took my old blog post and created the Google Plus hangout, now a Youtube video.

WATCH THE GOOGLE PLUS HANGOUT HERE!

repurpose+old+blog+content

  2. Create Short List Posts

Drill down into an old post by taking one point and expanding upon it.

For example, you wrote an article on using Twitter to expand your online presence. One of your points was Twitter tools. Take that point and use a tool like Listly to bullet point each unique Twitter tool that business marketers could use to expand their social presence.

Then embed that list into your blog, linking back to your Listly account. This list has received over 2000 views. Not a bad way to get your content in front of a whole new audience, right?

20 Terrific Twitter Tools

Check out these 20 Terrific Twitter Tools. Use them to assist you with your Twitter promotions, monitor your brand on Twitter, and analyze the overall effectiveness of your Twitter campaigns.

20 Terrific Twitter Tools

20 Terrific Twitter Tools

Check out these 20 Terrific Twitter Tools. Use them to assist you with your Twitter promotions, monitor your brand on Twitter, and analyze the overall effectiveness of your Twitter campaigns.

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    7 Voting...
    IFTTT / Put the internet to work for you.

    IFTTT / Put the internet to work for you.

    Put the internet to work for you.

  2. 2
    3 Voting...
    Topsy - Instant social insight

    Topsy - Instant social insight

    Topsy - Instant social insight

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    2 Voting...
    Followerwonk: Twitter analytics, follower segmentation, social graph tracking, & more

    Followerwonk: Twitter analytics, follower segmentation, social graph tracking, & more

    Followerwonk helps you explore and grow your social graph. Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet? Find and connect with new influencers in your niche. Use super-actionable visualizations to compare your social graph to others. Easily share your reports with the world.

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    2 Voting...
    DMCleaner

    DMCleaner

    Get rid of unwanted DM's without struggling through the clunky native interface.

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    2 Voting...
    Buffer - A Better Way to Share on Social Media

    Buffer - A Better Way to Share on Social Media

    Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up!

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    4 Voting...
    Social Media Management Dashboard - HootSuite

    Social Media Management Dashboard - HootSuite

    Enhance your social media management with HootSuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

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    1 Voting...
    twitterfeed.com : feed your blog to twitter
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    1 Voting...
    http://twitalyzer.com/
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    TwentyFeet - Social Media Monitoring & Ego tracking

    TwentyFeet - Social Media Monitoring & Ego tracking

    Ego tracking and Social Media Monitoring for twitter, facebook, YouTube, MySpace, bit.ly and Google Analytics. Free for individuals.

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    1 Voting...
    Hashtagify.me - Search And Find The Best Twitter Hashtags - Free

    Hashtagify.me - Search And Find The Best Twitter Hashtags - Free

    Find the best Twitter hashtags to reach your audience. Search their relations and influencers with the most advanced Twitter Hashtags Search Engine.

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    1 Voting...
    Social Media Exchange List.ly

    Social Media Exchange List.ly

    Do you want 1000's of fans for your social media pages? You can get free facebook/youtube/twitter/.. likes/fans/views/.. fast, safe, easy and for FREE. Real fans which will push you into the social spotlight and raise your brand recognition. We use a you like me i like you exchange.

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    SocialBro - Advanced Twitter Management

    SocialBro - Advanced Twitter Management

    SocialBro - Tool to manage and analyze your Twitter Community

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    How Far Did Your Tweet Travel? | TweetReach

    How Far Did Your Tweet Travel? | TweetReach

    Twitter reach metrics, statistics and analysis for marketing and PR professionals.

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    TweetDeck by Twitter

    TweetDeck by Twitter

    TweetDeck is your personal browser for staying in touch with what's happening now, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn and more.

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    monitter : real time, live twitter search and monitoring

    monitter : real time, live twitter search and monitoring

    Monitter is a real time twitter search tool that enables you to monitor a set of keywords on twitter. It also allows you to narrow the search to a particular geographic location, allowing you to find out what's going onin a particular part of the world.

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    twhirl | the social software client

    twhirl | the social software client

    twhirl is a desktop client for the Twitter microblogging platform, powered by Adobe AIR.

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    TweetWhen

    TweetWhen

    We're retrieving your last 1000 tweets to analyze them, it will take a few moments. So please, hang tight!

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    TweetGrid - by jazzychad

    TweetGrid - by jazzychad

    "...I can say emphatically, that tweetgrid has changed, positively, how I use Twitter." - Jeff Turner

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    Twitterrific: Making Twitter Extra Terrific

    Twitterrific: Making Twitter Extra Terrific

    Twitterrific is the friendly, award-winning Twitter client that's beautiful to look at, easy to use and full of elegant features.

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    SocialPointer- Real-Time Social Media Marketing Tools Campaign & Tactics

    SocialPointer- Real-Time Social Media Marketing Tools Campaign & Tactics

    Become a Social Media Marketing Expert with our Realtime Social Media Marketing Tool & Social Media Marketing Examples Campaign & SMO Tactics

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    SocialMotus | Social Media Management Software Social Monitoring Tool for Facebook Twitter

    SocialMotus | Social Media Management Software Social Monitoring Tool for Facebook Twitter

    SocialMotus is a social media management software, social marketing and monitoring tool for Facebook & Twitter. Get new customers & grow business via social marketing. Free signup today!

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    Twitonomy: Twitter #analytics and much more...
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    Tweriod - Get to know when your Twitter followers are online the most.

    Tweriod - Get to know when your Twitter followers are online the most.

    Tweriod is a free twitter tool that helps you make the most of Twitter by letting you know the best time to tweet.

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    PostPost - Your Twitter topline and personal Twitter search engine.

    PostPost - Your Twitter topline and personal Twitter search engine.

    PostPost - Dive into your Twitter timeline without drowning in it.

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    Another List of Twitter Tools

    Another List of Twitter Tools

View more lists from Mate Media

  3. Use Twitter to Grab the Attention of a New Audience

Using Twitter as a research and support tool is a terrific way to filter back through old blog content.

Take a blog post and A/B test your titles. Change up the context, add your thoughts and share why your followers would be missing out if they don’t read it.

And don’t just share once. Use a tool like Followerwonk to identify when your followers are on line.  Now tweet it out multiple times per day to determine what content resonates with your audience.

  4. Write a Follow-Up Post

Do you have articles that you have written in the last year or two that have an evergreen quality, but have a few key points that need updating?

Let your readers know that since you wrote the original post that there have been many changes you want to make them aware of.

Stop the churn and burn. There is so much great content sitting on your blog. There is no reason to reinvent the wheel when you can update an old article in 30 minutes or less.

  5. Leverage Google Plus

Lets face it. If you are a content creator, The social network created by the worlds largest search engine can not  be overlooked.

Do not miss the opportunity to capitalize on this vibrant and interactive community.

Did you write a Q and A post five years ago that is still relevant to your clientele today?

Update the information and link back to your original post. This shows that you are actively staying on top of changes within your industry, but also continues to position you as the expert within your field.

Not only do I use google Plus to filter back through old blog posts, but I also use it to spotlight old guest posts. This article was originally written and posted on 12 Most. I added it to my blog months later, created a fresh new image and posted it to Google Plus for a whole new audience to see.

HOW ARE YOU REPURPOSING YOUR OLD BLOG CONTENT? I’D LOVE TO HEAR YOUR TIPS IN THE COMMENTS BELOW!

The post 5 Tips to Breathe New Life into Old Blog Content appeared first on Rebekah Radice.

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Rebekah Radice
Rebekah is the CEO of Rebekah Radice LLC, a digital marketing agency assisting business owners in the creation and execution of an integrated online strategy.Rebekah has been actively involved in the marketing industry for over 17 years and is eager to put her experience, innovative ideas and keen sense of "what works," to work for you!
Rebekah Radice

@rebekahradice

Social Media Marketing, Strategist, Digital Marketing, Branding, Blogger, Speaker, Trainer | Coffee addict, sunshine lover & nuts about my 2 pups! ♥
How to Write a Blog Post in a Short Time - 5 Points to Follow http://t.co/IV4hjsK3Xp via @ErikEmanuelli - 2 hours ago
Rebekah Radice
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Comments

  1. Hi Rebekah. Great article! As you slightly mentioned about podcasts, recording audio is a great way of repurposing blog content. I’m seeing more and more top bloggers creating podcasts like Joe Pulizzi and Shane Gibson. There are dozens of podcast directories, and for sure the biggest is iTunes. About 13% (27 million) of U.S. Internet users listen to podcasts. Many of them may never visit your blog, but they can find your content on iTunes.
    My recent post The Ultimate Guide: How to Use Analytics to Increase Your Content Marketing ROI

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