5 Ways to Connect with Pinterest Followers Offline

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5 Ways to Connect With Pinterest Followers Offline

Enhance the online Pinning experience with offline activities.

Help Pinners bring inspiration to life. Make it easy for them to shop for the items they have Pinned. From furniture retailers, to kids apparel stores, to homebuilders there are opportunities to connect with Pinners in real life.

1. Showcase Most-Pinned Items in Store

image via Nordstrom Instagram http://instagram.com/p/a1ojT6m9Y1/

image via Nordstrom Instagram http://instagram.com/p/a1ojT6m9Y1/

Nordstrom is showcasing the Most-Pinned items in select stores.

Nordstrom is taking the in store ‎Pinterest experience to a whole new level and it is so SMART! Nordstrom developed an app that lets workers on its sales floor access a “dashboard” that cross-references the most-pinned handbags, shoes, and other offerings with the products in stock at that location.

2. As Pinned on Pinterest

The projects may not be the most Pinned but you can easily showcase DIY projects with the supplies needed to make it happen , a dinner recipe  with all of the ingredients, or a Friday night date outfit all put together conveniently on one rack.

3. Host a Party

Invite Pinners to a Pinterest party or holiday meet up. Holidays are a perfect time to invite Pinners to a special themed event. You can decorate the store, have holiday snacks, and share tips for entertaining during the holidays or for special events.White House Pinterest Holiday Social

During the White House Pinterest Holiday Social attendees were able to check out the décor, meet with the people that helped transform the White House for the holidays, and join in a craft project.

4. Host a Pinterest Inspired Workshop.

Turn inspiration into reality. The Home Depot hosted a hand-on DIH (Do It Herself) workshop featuring projects that are inspired by Pinterest with a popular blogger.

5.  VIP ~ Very Important Pinners Event

Host your most engaged Pinners. Give them a behind the scenes tour. Let them meet special team members, have a Q & A with the design team. Give them a special Pinterest inspired gift bag filled with personalized goodies. Check out their Pinterest boards for ideas to create bags for each guest.

Bring the Pinning experience full circle: from discovery, Pinning, creating, and to sharing. Not only are you connecting with your passionate Pinterest community but you are connecting Pinners with other Pinners building a stronger community.

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Kelly Lieberman
I am a social media manager and consultant. I work with businesses and organizations on social media strategy, social media management, social listening measurement, community management, and execution. Founder of Pinterest Chat, #PinChat, a weekly Twitter chat, to discuss best practices, tools, new uses, highlight brand usage, personal/professional use for Pinterest. #Pinchat Wednesdays at 9PM ET I have been a featured speaker about Pinterest to various organizations including Digital Atlanta, Cox Media Group, and the American Marketing Association.
Kelly Lieberman

@tribe2point0

I consider myself a social media sponge. Coffee addict, rainbow chaser. giving my girls roots & wings. #PinChat #Pinterest Chat Wed 9PM ET http://t.co/UuUL2RZV
What Makes A Great Pinterest Or Instagram Image? http://t.co/PIXk5D33cK #PinChat - 3 hours ago
Kelly Lieberman
Kelly Lieberman

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Comments

  1. Excellent article Kelly. The Holiday pin party sounds like a blast. I will be checking that out this year. Thanks for a great piece.

    • Gerry ~ THANK YOU so much!!! I had fun writing this :) The Holiday Pin Party is such a fun event! So festive with so many ways that you can celebrate ~ holiday food, crafts, decorating…looking forward to attending or hosting one this year!

  2. Great stuff, thank you! I am very interested in learning more about using Pinterest effectively for business. Seems like you're talking about "real live and in person" parties here…do most Pinners have lots of local followers? I think 3 people might show up if I did that.

    • Thank you! It can be hard to identify local followers on Pinterest. One thing you can do is utilize other social channels and email to invite people to a Pinterest event…you could even involve them in the planning – inviting them help choose the food, decorating, activities, etc.

  3. b2brookeballard says:

    Kelly, these tips ROCK! I hadn't thought of many of them but you certainly have my imagination sparked now. They are all super, but I can especially see the power behind #1, #2 and #4 – a workshop sounds really innovative and is something I'd love to do with a brand that inspired me. Thanks!

    • Kelly Lieberman says:

      Awesome! Thank you! I think that extending the relationship beyond Pinterest can do wonders to build loyalty and community. So fun to connect with other Pinners too.

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