5 Ways to Use Pinterest for Your Business

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medium_6880406512So far, many entrepreneurs have come to realize and appreciate the importance of social media marketing. Facebook, Twitter, and LinkedIn get lots of the press, but platforms like Pinterest have their unique features and advantages as well. And the response to Pinterest has been great: millions of users use the boards to pin unique aspects about their businesses, much to the happiness of the online audience.

As such, Pinterest is garnering a reputation as one of the best and effective marketing tools for an entrepreneur. However, there’s more to Pinterest than just marketing your product offerings. As a research tool, you can use Pinterest to gain very valuable information [tweet this]; about your business, competition, and the marketing strategies you utilize.

Here then, are ways you can maximize Pinterest for not only marketing purposes, but for research as well.

Watch the competition

Competition will always be there, and instead of ignoring it, why not keep an eye out for what your competitors are doing? With Pinterest’s secret boards, you can group your competition by category and keep tabs on the products they launch, the topics they post on their blogs, the news they announce, and so on. Because the boards are secret, only you know what is contained, and the information you gather regarding your competition helps you structure your marketing campaigns to take advantage of what the competition doesn’t say, do, or offer.

Perform market research

Before you undertake any marketing campaign, you have to undertake market research first. With Pinterest, you can gather all the valuable market research in one place without anybody else knowing. Pinterest’s user friendly and visually appealing nature makes it easy to compile all the relevant data (videos, blogs, infographics, and much more) related to your target market.

Understanding potential customers

Where market research is geared towards understanding the target market as a whole, understanding potential customers narrows it down to specific companies and individuals. Through Pinterest’s boards, you can gather as much information on a particular client, and plan an effective strategy to get them to invest in your company, or work with you towards a purpose. You can use different categories to group the clients, so that for every group (say, those that like video demos over blog content), you can plan a strategy to bring them in.

Collaboration for better business

In business, you will definitely not have all the answers. Sometimes, you need the help of others to figure out how to solve problems, or for brainstorming purposes. For such reasons, you need a platform that will be easy to access, work with, and keep all data private. Pinterest makes this possible with its ability to create private group boards that you and other team members can use for your collaborative purposes.

Don’t forget names!

One very important aspect of business is networking. You interact with different people, some whom you might need in future to grow your business. However, with all the work involved in running the business, forgetting names and faces is bound to happen. By using Pinterest boards, pin photos of people you’ve interacted with, together with their names, profiles, likes, hobbies, and such. This board will come in handy when you need to brush up on a client’s personal information before going out to meet them.

There you have it, five ways which Pinterest can work to increase your business research efforts. Share them with others, and let us know other ways you think Pinterest may be helpful!

photo credit: Lamidea per casa tua! via photopin cc

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Maria Elena Duron
Maria Elena Duron, is Editor-in-Chief of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand. Maria Duron is founder and moderator of #brandchat - a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.
Maria Elena Duron


Founder,#brandchat |Chief Editor,Personal Branding Blog| Coach, Appreciation at Work & GetClientsNow! |ALE @ConstantContact |Moderator @MarketingLand | Rotarian
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Maria Elena Duron
Maria Elena Duron
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