Many start blogging with little or no traction within the major social networks. Get the blog going, build an audience, and make connections on the major social networks is generally the path. The problem is you have no foundation. There is no one to share your content with no networks.
I’ve actually done things in reverse. It all started with LinkedIn. I joined LinkedIn in 2007 to build a database of prospects when I was in Sales and Marketing. I later joined Twitter and Facebook in 2009, and I really caught the bug in late 2010 after joining Empire Avenue.
I’ve built a ton of relationships with some really great people. I didn’t start my blog GeeklessTech until 2011. However, due to my social media efforts and making connections, I was well positioned when I kicked off my blog, and gained social shares from day one.
1. Create Solid Content
I’m not a fan of the word “epic”. I think its way overplayed and totally unrealistic. You need to create solid content. If your expectation is “epic” every time out you will be extremely disappointed and become unmotivated. Another important point, especially when you first start your journey, is to create content around your brand each day. It doesn’t necessarily have to be on-site. It will be a challenge, but that should be your mindset.
2. Promote and Promote More
After you publish your post you need to share on all of your networks yourself to kick start the promotion of that piece. So each share button on your site should have at least a 1 right off the bat. I see so many zeros out there and I shake my head. You’ve likely spent a couple of hours creating your post, hopefully did some basic SEO, put in some photos, and spend no time on promoting your work. That’s a huge mistake.
3. Generating Shares through Twitter
Generating traffic all starts with Twitter. You need to be active on Twitter daily. Yes, every single day. It’s paramount you put in the time on Twitter. Twitter continues to grow and is the platform where you’ll see the most shares of content. Look at any blog post and the Twitter shares dominate the other networks. Share and you will be shared.
4. Triberr is Powerful
I’ve been on Triberr for almost two years. Participating in Triberr and sharing other’s content leads to your content being shared. While it’s not a well oiled machine, Triberr utilized correctly is a juggernaut. If you’re blogging and not taking advantage of Triberr, take a look today.
5. Don’t Forget about These
Facebook, Google Plus, and LinkedIn follow. I’d add StumbleUpon as a wildcard. You never know what might take off with SU, and takes 2 minutes to share. Use su.pr for a little boost. I spend a fair amount of time on Facebook, but over the last few months have been on Google Plus commenting, sharing, and +1’ing. The time spent on social networks both now and in the past has helped with the number of shares per post.
I’m fortunate to see 400+ shares total on most posts.
6. Practice SEO Basics
You shouldn’t neglect SEO entirely. It can be valuable to your blog. Now SEO alone can turn into a job within itself, but you want to at least do the basics. Take 10 minutes to look at the Google Keyword Search Tool. Spend 5-10 minutes on a solid meta description for each post, and by all means come up with a Title that people want to open. If you do things, you’re going to gain more traffic. That is guaranteed.
If you’re not having fun blogging and don’t have a passion for the process, then blogging is not for you. Blogging takes a lot of time and is not easy, but if you do enjoy it or think it would be something you really love, then I suggest you dive in immediately. As long as your blogging, you might as well work on increasing your shares to bring in those views.