Link building is becoming more difficult to do day by day. Unless you own or have editorial access to a group of websites, it is challenging to acquire links to scale. Google encourages webmasters to earn natural links by providing good quality content that is relevant to the audience. This system works, but it doesn’t work by content alone. Strong content combined with a tactical promotional strategy can yield the exact type of links that your website needs.
Below are 7 unorthodox link-building methods that will add more credibility to your website’s link portfolio and boost the SEO performance of your website.
Reach out to organizations in your community.
There should be several organisations in your local community that will be willing to promote your business. These organizational groups may include schools, churches, government organisations, local businesses and chambers of commerce.
A goos example of this would be how local businesses and restaurants could support local groups in your community. A perfect example of this can be seen at Dennis’ Service Center, a local car and auto repair shop that provides discounts to local Veterans and senior citizens. Not only are such promotions posted on their site, but they also keep the community updated through their Facebook Page as well. This is a simple practice that every local business and brand should be using today.
Promote awards for relevant businesses in your area.
You can develop an award that local businesses can nominate or get nominated for. The reward could be anything such as a cash prize or a giveaway. It could even be a plaque or trophy that gets awarded to the winner. The promotion of the event can earn links to the website’s competition page and even generate publicity and brand awareness for the website.
Provide exclusive offers to special groups such as University alumni.
There are several universities all across Australia and several hundred globally. Each university has their own alumni program that supports students after they leave university. Your business can help support students through mentorship programs, discounts or networking opportunities.
You can see an example of how the University of Miami is doing this here.
Host networking events.
Many SEOs forget that link building opportunities can arise from forging real-world relationships. Creating meetup groups allows you to draw in relevant people in the industry and allows you to build a platform from the contributions and referrals by attendees. Should your event be successful, people will start talking about the event on social media, websites and forums that will create natural link opportunities.
Publishing as an author in web industry publications.
Publishing as an author can unlock a wealth of golden link building opportunities. To get features on sites like Forbes or even the top tier sites in your industry, your website needs to have a credible spokesperson that can publish news and insights.
Share YouTube videos.
Although it seems a bit uncanny, YouTube videos can generate a stream of website leads that will help to build your website’s audience. Should these visitors like what they see, they may share the video and your website’s link on other relevant websites and social platforms. For example, in the YouTube video pages, you can insert links into the description. When those videos are shared on other websites, it is common for other webmasters to add the video descriptions and links on their site, thus earning you a natural link.
Participate in interviews.
There are several interview opportunities available across the web. Look into podcasting, YouTube, blogging and media channels to find experts that would be interested in having a discussion on topics that fit into the realm of your expertise. Typically, the interviewer will credit you with a link to your website and even your contact details on social media. Additionally, this approach is scalable. Over the year, you could aim to participate in 50 interviews that would earn your website 50 links.
The biggest benefit with these link building approaches are that they will allow your website to appear on high authority websites. In terms of metrics, sites that are high in domain and page authority, trust and citation flow are considered to pass more Page Rank to sites, thus helping the site to rank higher. Try out a few of these techniques to get your site’s rankings improving today!