Article marketing can be a great online strategy for your small business. The process is pretty simple—you write articles that relate to your industry, or specifically to your business. Include a resource box or bio at the end with your name, your company, and links to your website and/or social media. Then, distribute your articles online for free.
How does this help your small business? By letting other people post your content on their websites, blogs, or social media networks, you’re getting your company seen by more people than you can reach on your own. You’re also giving your website an SEO boost with all those inbound links, which are given more weight by search engines.
The trick to an effective article marketing strategy is to have your content distributed as widely as possible. Here’s how to do it…
Write Awesome Articles
Your articles will get further if you write great content that people want to read. They should be compelling, entertaining, informative, well written, and free of grammar and spelling mistakes. Even though you’re not getting paid for the work you put in, taking the time to produce great articles will pay off in exposure.
If you don’t have the time or the inclination to write articles, but still want to use this online marketing strategy, you may want to consider hiring a professional copywriter. It’s an investment that can bring you some hefty returns.
Use Disclosure Statements
In addition to your resource box, the end of your articles should include a disclosure statement. It should read something like this: “This article may be freely reprinted or distributed in its entirety, provided the author’s name, bio, and website links remain intact and included with every repost or reproduction.”
This statement not only lets people know that the content is available free for their use, but also helps to ensure that your links are included.
Vary Your Content
Not every person will be interested in every article you write. You can broaden your reach by writing a wide variety of articles on several different topics related to your small business. With each new topic, you’ll interest different demographics.
Submit to Article Directories
Article directories are searchable archives of articles available for website and blog owners to reprint freely. The best directories are those that offer DoFollow links—a special HTML code that tells search engines to follow the link’s destination.
A few highly trafficked article directories that provide DoFollow links are:
Content marketing is one of the most important online marketing strategies for any small business, and the article marketing subset can be a highly effective addition to any content strategy. Is article marketing right for your business?
Image courtesy of FindYourSearch