5 Tips On How To Attract The Best Talents To Your SMB

employer branding

There are some things a SMB (Small Medium Business) can’t compete with compared to larger businesses. Established companies may have the advantage of working with well-known customers, have generous benefits and are also able to pay salaries that attract the best of the best. Your business may be a startup company, perhaps still an underdog in the market. What can you offer to … [Read more...]

Beyond Bullet Points – How To Pioneer The Presentation Arena


I’m sure we have all suffered because of bad power point presentations. Boring, incomprehensible slides filled with charts and clip art from the 90’s. It isn’t called death by PowerPoint for nothing. Bad presentations suck the life out of people, fast and furious. In the article below, I’ll show you how I created the latest all employee meeting presentation at the company I’m … [Read more...]

12 Things To Do To Upscale Your Personal Brand This Year

personal brand

It’s a new year and why not start it off with a personal branding cure to improve how you’re perceived on the job market? Choose to do all twelve assignments at once, or spread them out over the year by doing one task per month. No matter how you decide to do this, the cure will enhance the value of your personal brand this year. Let’s begin: Take a good profile … [Read more...]

How Gucci Saved Their Brand From Being Ruined By Victoria Beckham’s Bad Taste

Victoria Beckham

In the early millennium, Victoria Beckham went up on the worst dressed lists in all and every fashion magazine. Ironically, at the same time she also indulged in Gucci clothing. This was devastating for Gucci. Everything Victoria wore dropped dramatically in sales. The head designer of Gucci went into their PR office and screamed: Who the hell sends free clothes to a … [Read more...]

Entertain A Recruiter: 5 Ways To Spice Up Your LinkedIn Profile


Recruiters are an occupational group of people that need to go through a large amount of written material every day. They often get overwhelmed by long, rambling, and probably not that inspiring resumes. Here’s one simple rule on how to impress on a recruiter as well as standing out from the crowd: Don’t bore them, entertain them! Let’s take a look at how you can spice up … [Read more...]

Build Your Brand Like A Superhero

your brand superheroes

This week I have been guest tweeting for the global @mynewsdesk account. Since MyNewsDesk is a company in the PR business, I decided to focus mostly on #PersonalPR during the week. One question I asked the audience was “What’s your best personal branding advice?” I got a lot of brilliant responses, and you can see them all in this Storify collection that I created. As … [Read more...]

What 10 And 1 Memes Can Teach You About Personal Branding


A meme is an idea that spreads from person to person within a culture, and on the Internet it often comes in form of an image with a phrase written over it. I bet you’ve seen them posted to Twitter or Tumblr, on Facebook or Pinterest. You may have passed them along in emails, sharing wisdoms with your friends. As banal they may be, there are still things you can learn from … [Read more...]

10 Tips On How To Use Social Media For Job Hunting


A HR manager who had found my profile on LinkedIn recently contacted me and asked if I would like to meet her to talk about a job. It turned out that she worked for MyNewsDesk, an exciting company who provides companies with a modern digital PR service, and that she was looking for an internal editor to board the ship. To make a long story short; she got me really … [Read more...]

Numbers That Matter: How To Measure Your Online Personal Brand


How long does it take to build an online personal brand? Well, naturally it depends on what you're aiming for, but to estimate the time, you must know that brand building works similar to when a snowball rolls down a hillside. First, you start small by cleaning out what your personal brand is not, and begin to craft your personal brand on the right platforms. At this point, … [Read more...]

Why You Need A Bio In Your Personal Branding Toolbox

Photo credit: NatBat via photopin cc

The more you invest in developing your personal brand, the more you need to create a professional bio. Since a bio describes you and your experience in a casual way, it’s a useful and flexible element to add to your personal branding portfolio. Why a bio is useful Let’s say you’ve got a speaking engagement. The event administrator wants to print a few lines about you in the … [Read more...]