The more you invest in developing your personal brand, the more you need to create a professional bio. Since a bio describes you and your experience in a casual way, it’s a useful and flexible element to add to your personal branding portfolio. Why a bio is useful Let’s say you’ve got a speaking engagement. [...]
For a new cafe or restaurant owner, it’s a challenge to stand out from your competitors, to drive customers to your door and to promote your place, and to do this without spending too much money. How hard it is to accomplish, the more important it is to fill up your place from the start [...]
Eight women. Eight personal branding strategies. Eight ways for you to be inspired. Learn something from each woman, then go ahead and do it yourself. [This is the third article in a series about personal branding. Read the other articles here: The Beginner's Guide To Personal Branding and Why Personal Branding Is Crucial for Your Small Business [...]
Business owner! Every morning when you enter your business, do you think about yourself as a brand? If your answer is no, please read on. I’ll try my best to convince you about why personal branding is crucial for your business success. [This is the second article in a series about personal branding. Read the [...]
Today e v e r y b o d y is talking about content: content strategy, liquid content, search engines’ love for quality content, 50 shades of content… Content is in, and everybody’s doing their best to create shareable, sticky and viral content for their sites in order to drive traffic and increase sales. In [...]
“What I don’t know, I make up”. My boss jokes about it all the time. Since she’s a very clever lady, I doubt she has to make things up so much, but if and when she does, I’m sure it’s based on qualified assumptions. You see, that’s the key to making stuff up: if you know a lot about a topic or a field, you can make new things up without the risk of being too wrong.