There are some things a SMB (Small Medium Business) can’t compete with compared to larger businesses. Established companies may have the advantage of working with well-known customers, have generous benefits and are also able to pay salaries that attract the best of the best. Your business may be a startup company, perhaps still an underdog […]
I’m sure we have all suffered because of bad power point presentations. Boring, incomprehensible slides filled with charts and clip art from the 90’s. It isn’t called death by PowerPoint for nothing. Bad presentations suck the life out of people, fast and furious. In the article below, I’ll show you how I created the latest […]
It’s a new year and why not start it off with a personal branding cure to improve how you’re perceived on the job market? Choose to do all twelve assignments at once, or spread them out over the year by doing one task per month. No matter how you decide to do this, the cure […]
In the early millennium, Victoria Beckham went up on the worst dressed lists in all and every fashion magazine. Ironically, at the same time she also indulged in Gucci clothing. This was devastating for Gucci. Everything Victoria wore dropped dramatically in sales. The head designer of Gucci went into their PR office and screamed: Who […]
This week I have been guest tweeting for the global @mynewsdesk account. Since MyNewsDesk is a company in the PR business, I decided to focus mostly on #PersonalPR during the week. One question I asked the audience was “What’s your best personal branding advice?” I got a lot of brilliant responses, and you can see […]
A meme is an idea that spreads from person to person within a culture, and on the Internet it often comes in form of an image with a phrase written over it. I bet you’ve seen them posted to Twitter or Tumblr, on Facebook or Pinterest. You may have passed them along in emails, sharing […]
How long does it take to build an online personal brand? Well, naturally it depends on what you’re aiming for, but to estimate the time, you must know that brand building works similar to when a snowball rolls down a hillside. First, you start small by cleaning out what your personal brand is not, and […]
The more you invest in developing your personal brand, the more you need to create a professional bio. Since a bio describes you and your experience in a casual way, it’s a useful and flexible element to add to your personal branding portfolio. Why a bio is useful Let’s say you’ve got a speaking engagement. […]
For a new cafe or restaurant owner, it’s a challenge to stand out from your competitors, to drive customers to your door and to promote your place, and to do this without spending too much money. How hard it is to accomplish, the more important it is to fill up your place from the start […]
Eight women. Eight personal branding strategies. Eight ways for you to be inspired. Learn something from each woman, then go ahead and do it yourself. [This is the third article in a series about personal branding. Read the other articles here: The Beginner's Guide To Personal Branding and Why Personal Branding Is Crucial for Your Small Business […]
Business owner! Every morning when you enter your business, do you think about yourself as a brand? If your answer is no, please read on. I’ll try my best to convince you about why personal branding is crucial for your business success. [This is the second article in a series about personal branding. Read the […]
Today e v e r y b o d y is talking about content: content strategy, liquid content, search engines’ love for quality content, 50 shades of content… Content is in, and everybody’s doing their best to create shareable, sticky and viral content for their sites in order to drive traffic and increase sales. In […]
“What I don’t know, I make up”. My boss jokes about it all the time. Since she’s a very clever lady, I doubt she has to make things up so much, but if and when she does, I’m sure it’s based on qualified assumptions. You see, that’s the key to making stuff up: if you know a lot about a topic or a field, you can make new things up without the risk of being too wrong.
You can’t be everything to all. Ever heard of the 80/20 rule? 80 percent of your business comes from 20 percent of your efforts. The rest is just waste of sweat and money. Time to find out which 20 percent of your output is relevant for you and flush the rest, right?
This post is about how to target your audience and find those people who actually will be relevant for your business – as prospects, paying customers and ambassadors. And since it’s Christmas time, why not use a little help from Rudolph and see what the dear reindeer can teach us about targeting your audience.