The more you invest in developing your personal brand, the more you need to create a professional bio. Since a bio describes you and your experience in a casual way, it’s a useful and flexible element to add to your personal branding portfolio. Why a bio is useful Let’s say you’ve got a speaking engagement. [...]
5 Ways to Promote Your New Coffee Bar on a Limited Budget
April 8, 2013 by 5 Comments
For a new cafe or restaurant owner, it’s a challenge to stand out from your competitors, to drive customers to your door and to promote your place, and to do this without spending too much money. How hard it is to accomplish, the more important it is to fill up your place from the start [...]
Personal Branding DIY: Learn From 8 Women You Know
March 8, 2013 by 3 Comments
Eight women. Eight personal branding strategies. Eight ways for you to be inspired. Learn something from each woman, then go ahead and do it yourself. [This is the third article in a series about personal branding. Read the other articles here: The Beginner's Guide To Personal Branding and Why Personal Branding Is Crucial for Your Small Business [...]
Why Personal Branding Is Crucial for Your Small Business Success
February 20, 2013 by 5 Comments
Business owner! Every morning when you enter your business, do you think about yourself as a brand? If your answer is no, please read on. I’ll try my best to convince you about why personal branding is crucial for your business success. [This is the second article in a series about personal branding. Read the [...]
3 Top Tools to Make People Addicted to Your Online Content
January 20, 2013 by 11 Comments
Today e v e r y b o d y is talking about content: content strategy, liquid content, search engines’ love for quality content, 50 shades of content… Content is in, and everybody’s doing their best to create shareable, sticky and viral content for their sites in order to drive traffic and increase sales. In [...]
How I Make Stuff Up And Why You Should Too
January 8, 2013 by 4 Comments
“What I don’t know, I make up”. My boss jokes about it all the time. Since she’s a very clever lady, I doubt she has to make things up so much, but if and when she does, I’m sure it’s based on qualified assumptions. You see, that’s the key to making stuff up: if you know a lot about a topic or a field, you can make new things up without the risk of being too wrong.
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