Content And Data Are At The Center Of Everything

Man analyzing financial data and charts on computer screen

I had an interesting conversation with an executive not that long ago. They were telling me about how they were getting into "Social Media Marketing." Because I'm a digital geek, it piqued my interest. I started asking questions: Me: Why are you getting on social media? Them: Well, our customers are active on Facebook and Twitter. Me: How will you reach them? Them: … [Read more...]

Can Formulas Work in Digital Marketing?

math

My answer is yes! If you use actual formulas and data. People have a tendency to discredit formulas when it comes to digital marketing, and the reason is simple: Gurus and self-proclaimed “experts” shove superficial formulas down everyone’s throats. Formulas that aren’t actually formulas, like “If you’re a small business, you should be on Facebook and Twitter,” and repeat … [Read more...]

What’s The Secret To Quality Content? 5 Factors To Consider

secret to quality content

There's a lot of discussion about what is quality content. Everyone has a different definition of it. The truth is probably somewhere in the middle of all the different opinions on this topic. This post is intended to spark discussion on the topic of quality content. Keep this in mind while reading, as I want to hear your opinion in the comments below :) In this post, … [Read more...]

2014 Digital Marketing Forecast: 7 Trends To Watch

happy new years marketing trends

It's New Year's Eve, and I just got home from dinner, the movies, and fireworks. I'm now sitting in a recliner, with an Old Fashioned that I made with the bar kit I got for Christmas, and I'm thinking about what I've seen in digital marketing in 2013. The industry has come a long way from when I first got involved in 2011. And now that we know what we want as marketers (or … [Read more...]

You Don’t Need To Go Viral, You Need Perceived Virality

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Everyone wishes their content goes viral, like this baby Halloween costume, who got almost 4 million views in two days: But this doesn’t always have to be the case. India and I always have great discussions at InNetwork. One discussion we had recently was of the idea of perceived virality (a term that India coined, which I love). We often hear online conversations about … [Read more...]

One Year Already. Happy Birthday SteamFeed!

alexa

One year ago today, SteamFeed was born. It was a helluva (yup, that’s a word) year, and we’d do it all over again if we could! DJ and I met through social media in July 2012. DJ approached me with an idea, and after a few Skype calls (we weren’t into G+ then), we came up with the initial ideas for SteamFeed. I’d also like to give a shout-out to Robert Caruso at this point … [Read more...]

How Klout Is Twerking Your Mind About Influence

Miley Twerking

Who didn’t see or at least discuss Miley Cyrus’ VMA performance ? This was a classic PR stunt – do something outrageous and you’re the talk of the town for five minutes. You become the most popular person – you’re social score shoots through the roof. But as the week goes on, the talk trickles away and everything fades back to normal. What really came of this whole stunt (other … [Read more...]

Why BundlePost Is The Chuck Norris Of Social Media Efficiency

Photo Credit: navets via Compfight cc

Chuck Norris is such a man, when he walks down the street at midnight, hookers come to him with money. That's how awesome he is. And you know what? BundlePost is just as badass - once you see it, you won't be able to live without it! I first heard of BundlePost about a year ago. Robert Caruso, CEO of BundlePost, is a good friend of mine, and I was always intrigued by the … [Read more...]

Is Social Scoring The Future Of Influence Marketing?

Mark Schaeffer

According to this recent study sponsored by ArCompany and Sensei Marketing, social scoring isn’t the future of influencer marketing – far from it! Sam Fiorella (@samfiorella) and Danny Brown (@dannybrown) have been heavily invested in Influence Marketing lately (with the launch of their new book), and they strongly believe that social scores are not the answer to determining … [Read more...]

6 Easy Tips to Write Better Blog Posts

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Every blogger wants to write better blog posts. They want more shares, more views, more conversions. But when it comes time to writing blog posts that perform, a lot of bloggers tend to fall short. But why? photo credit: Maria Reyes-McDavis via photopin cc Great blog posts aren’t only interesting to read, they usually follow a certain structure. And it’s important to … [Read more...]