Content And Data Are At The Center Of Everything

Man analyzing financial data and charts on computer screen

I had an interesting conversation with an executive not that long ago. They were telling me about how they were getting into "Social Media Marketing." Because I'm a digital geek, it piqued my interest. I started asking questions: Me: Why are you getting on social media? Them: Well, our customers are active on Facebook and Twitter. Me: How will you reach them? Them: … [Read more...]

Can Formulas Work in Digital Marketing?


My answer is yes! If you use actual formulas and data. People have a tendency to discredit formulas when it comes to digital marketing, and the reason is simple: Gurus and self-proclaimed “experts” shove superficial formulas down everyone’s throats. Formulas that aren’t actually formulas, like “If you’re a small business, you should be on Facebook and Twitter,” and repeat … [Read more...]

What’s The Secret To Quality Content? 5 Factors To Consider

secret to quality content

There's a lot of discussion about what is quality content. Everyone has a different definition of it. The truth is probably somewhere in the middle of all the different opinions on this topic. This post is intended to spark discussion on the topic of quality content. Keep this in mind while reading, as I want to hear your opinion in the comments below :) In this post, … [Read more...]

2014 Digital Marketing Forecast: 7 Trends To Watch

happy new years marketing trends

It's New Year's Eve, and I just got home from dinner, the movies, and fireworks. I'm now sitting in a recliner, with an Old Fashioned that I made with the bar kit I got for Christmas, and I'm thinking about what I've seen in digital marketing in 2013. The industry has come a long way from when I first got involved in 2011. And now that we know what we want as marketers (or … [Read more...]

You Don’t Need To Go Viral, You Need Perceived Virality


Everyone wishes their content goes viral, like this baby Halloween costume, who got almost 4 million views in two days: But this doesn’t always have to be the case. India and I always have great discussions at InNetwork. One discussion we had recently was of the idea of perceived virality (a term that India coined, which I love). We often hear online conversations about … [Read more...]