It is no longer all fun and games. A few years back it used to be a lot easier to build and manage a social following or maintain a brand’s online presence. A good old portfolio website and a Facebook brand page with a few hundred fans was all you needed. Now, you need a [...]
If I invite you into my home we most likely have a relationship, that and I must trust you. Trust is a critical factor when building a relationship with your customers through email. Without trust we are just spamming people. While social media gets all the hype (justifiably so) these days as the preferred 1-to-1 [...]
In case you haven’t noticed there is no shortage of options when considering where to eat. While the choices are limitless there are distinctions for each concept. Segmented categories exist in the restaurant industry to distinguish concepts from one another, such as QSR (Quick Service Restaurants), Casual Dining to Take-out and Table Service. These are just a [...]
We all know competition is tough. Trends come and go, cultural shifts change consumer habits and bam… all of a sudden your brand becomes irrelevant over-night. Ok, not exactly over-night but it feels that way for brand managers and Marketing Directors. It doesn’t help when you have board members and shareholders tracking daily Knapp-Track™ scores [...]
It often happens here on SteamFeed that articles generate great conversation, and sometimes one article influences another. Paul Cooley raised a wonderful question when talking about Three Takeaways From Three Brand Fails that made me think about the marketing differences between large corporate restaurant chains and smaller more independent restaurants. The discussion brought back memories of my time spent [...]
Loyal customers are worth their weight in gold. Brands spend lots of time and money to build relationships with customers. Social Media has provided the greatest medium maybe ever to connect and build real 1-on-1 relationships with your audience. You now have an easy and cost efficient way to reach your loyal fans. Unfortunately, some brands do not value the relationship and actually abuse the intimate line of communication they originally created. It should not matter the vehicle you use to communicate with your loyal following, be it email, direct mail, social media or a punch card. Just be sure to show your appreciation to your loyal customers.