For the average small business, individual marketer or even social media agency, the subtle nuances of social media can be a bit overwhelming. You have your Twitter account started, your personal Facebook account setup and even a Facebook business page created, but are the social media profiles optimized for success? Think of your twitter, Facebook, LinkedIn [...]
It’s with a very heavy heart that I am announcing that the #SMRebelsHelp Chat and community is going to be suspended indefinitely. The community and weekly chat was born out of a giving spirit of providing help and exposure to startups, charities and nonprofits that were doing new and innovative things. Selected organizations were guests [...]
On February 4th, we had our latest installment of the #SMRebelsHelp Tweet Chat. I am incredibly impressed with our young guest and the power of this awesome community to do social good. (For those of you that don’t know, it is a weekly tweet chat that highlights and gives help and free exposure to startups, [...]
After an amazing #SMRebelsHelp chat last night where our young 11 year old guest, @emmavermaak01 joined to talk about her project to not just sell a few cookies, but to raise donations for many more cookies that could be sent to our troops over seas, everything completely fell apart. Even though the Girl Scouts twitter account [...]
Social media marketing done properly is probably THE most effective and efficient marketing medium available today. Many small and/or local businesses see an incredible amount of new business derived from making meaningful connections with their audience within the social graph, however most do not. In my experience, there are four main mistakes that small businesses and individual marketers make within social media that prevent them from achieving returns.
On November 15, 2012 we announced the new #SMrebelsHelp community that was designed to help companies, charities and other businesses that need exposure. Since launching the community and the connected weekly tweet chats, some pretty amazing things have occurred. Not the least of which has been trending very high on twitter in many of our first weekly chats. No small accomplishment!
I get a lot of startups, charities and individuals that reach out to me for help. Most of the help they ask is centered on questions about effective social media practices, but some also ask for help promoting something. Clearly, the later of these two requests can be extremely problematic, especially if they have not done social media relationship building FIRST. But it got me thinking…
I want to start this post with a little bit of clarity by defining the term “Priority”. Webster’s say’s it is something given or meriting attention before competing alternatives. One thing I have learned in life is that no matter what comes out of your mouth, your actions will always follow your true priorities. You can [...]
As I was pondering my recent series and individual blog articles about the current state of the social media industry and its perceived leaders, I was amazed how many additional articles about fake followers, fake experts and buying likes followed across the web. In no way do I believe that I started such a writing [...]