The 5 Most Important Components Of Social Media Content Strategy

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When it comes to social media strategy, there is nothing more important than the content element. Often misunderstood or even over looked, content curation is crucial to establishing selfless, relevant value in your stream that sparks conversation, engagement and a positive response with your target audience. When it comes to content posting in social media, there are many … [Read more...]

Four Hashtag Tips That May Surprise You

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Hashtag With A Purpose, Not Just Because You Can Hashtags are one of the most unique aspects of social media. I love that something so unique wasn’t started by a company, but instead the users of a social network got it all going (or so the story goes). Regardless of how it all got started, hashtags have become an integral part of social media marketing and when used properly, … [Read more...]

Adjust 3rd Party App Settings In Facebook To Extend Your Personal Reach

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If you are like most experienced social media marketing aficionado’s, in addition to business pages, you are also using your personal Facebook profile to build business connections and foster relationships. Again, if you’re experienced in social media marketing, you’re probably using a social media dashboard tools and applications like Hootsuite and Instagram to post some of … [Read more...]

How To Grow Targeted Followers On Twitter?

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An analogy I often use about building a social media community is to look at it like a radio station. Even if you find the perfect radio station with all of your target prospects listening to it, but you only have 60 listeners you’ll never get to ROI (return on investment) on your radio advertising, even if it everybody buys your stuff. Likewise with your social media marketing … [Read more...]

Social Media Spam Is Spam

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There are many things that CAN be considered spamming in social media marketing. The range of things being done from one party to another party without any semblance of a relationship established beforehand. Tagging people, sending direct messages, and adding connections to your "opt-in" email lists are just a few that come to mind. Recently, I encountered a scenario that … [Read more...]

Companies With A Formal Content Marketing Strategy Nearly Double

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Are you still not convinced that having a clearly defined and executed content marketing strategy is a must in today’s online world? I suggest you think again. In fact eMarketer recently published a new report that showed the changes content marketing is having online. The report from IMN noted that “the number of US companies with formal content marketing strategies in … [Read more...]

The One Social Media Rule For Business

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Wouldn’t it be great if there were a list of rules to follow that were simple and clear on how and what to do for your social media marketing? Unfortunately or fortunately, depending on how you look at it, there are no rules for social media except one; Do Not Spam… That single rule seems to be one of the best kept secrets from newer social media marketers as well as many … [Read more...]

Customer Service “IS” Sales In Social Media – 2 Examples and 3 Tips

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Customer service is at the core of effective social media marketing. The beginning of effective customer service is  listening to your customers and prospects, but more than that, it’s showing that you’re listening by responding. Even further, it’s responding in real-time that delivers the message of responsiveness, authenticity, priority and that the your connections are … [Read more...]

Social Media Marketing First Impressions – 5 Pitfalls To Avoid

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So you have finally decided to get your business on social media like everyone else. Overwhelmed and busy, you have your Facebook page somewhat setup and you even created a Twitter account, but you're not getting much in the way of results. Or maybe you have been dabbling with social media marketing for your business for a while now and other than a ton of time, you aren't … [Read more...]

A Social Media Profile Is Like A Direct Mail Piece – 4 Ways To Optimize

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For the average small business, individual marketer or even social media agency, the subtle nuances of social media can be a bit overwhelming. You have your Twitter account started, your personal Facebook account setup and even a Facebook business page created, but are the social media profiles optimized for success? Think of your twitter, Facebook, LinkedIn and fanpage … [Read more...]