How Do You Stop A Content Thief?

content theft

A few weeks ago, my friend Mark Schaefer wrote a blog post about a problem that is all too common in marketing and communications: content theft Like Mark, I've had my content stolen, too. (Actually, most of the people I know who actively blog have experienced it.) It happens so often, I'd be willing to bet you have also either had your content stolen or perhaps even … [Read more...]

How To Create Amazing Audio Content

iStock_000015884187Small

Audio content seems like the easiest thing in the world to create: you press "record," start talking and… voila... you have yourself a podcast or a radio show! But sadly, like most things in life, creating amazing audio content ain’t always that easy. It takes planning and practice. These eight tips will help get you started... 1. Make sure the sound quality is … [Read more...]

Ten Types of Content That Make You Look Lame

Lame_loser

I'm the type of friend who will tell you when you have salad stuck in your teeth or toilet paper attached to the bottom of your shoe. It's in that spirit, I'd like to address something equally awkward and embarrassing about content. Some types of content can make you or your company look really lame. But likely no one will ever admit that to you. Instead, they'll probably … [Read more...]

How to be a Content King Like Joss Whedon

Suck

I'm a geek and a huge fan of fantasy & Sci-Fi. So in my world, Joss Whedon is kind of a God. Whedon is a screenwriter, film and television producer, director, comic book author, composer and actor and the visionary behind the television series Buffy the Vampire Slayer, Angel, Firefly and Dollhouse as well as the films Serenity, The Cabin in the Woods and Marvel's The … [Read more...]

How Newsjacking Can Be a Content Creator’s Best Friend

Intel newsjack

According to author David Meerman Scott, newsjacking is the process of "injecting your company’s ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." When done right, it's a tactic that can help you ride the cultural zeitgeist and expand your brand's presence and content reach in an organic, creative … [Read more...]

4 Questions to Ask Before You Publish Content

before you publish your content

Congratulations! You just produced amazing new content for your company! You deserve a break. Go have a snack, watch some funny videos on YouTube or go for a walk. (Heck, go eat a doughnut. They are magical.) I’ll wait here until you come back. Hey, welcome back! Enjoy your break? I hope so, because I’m afraid I have some annoying news to share. You're not really … [Read more...]

Five Fat Phrases Clogging Up Your Content

content

A big trend in health and fitness these days is being “lean.” Lean meat, lean muscle, (heck, even Sheryl Sandberg wants us to Lean in.) Getting lean is about narrowing something down to its essence -- just the good stuff. It's a philosophy that makes sense, not just for our bodies, but for our content, too – whether we’re talking about content marketing, social media … [Read more...]

Frankly My Dear, You Gotta Give a Damn

Magician

Many companies approach me with the same problem: they produce good content, but no one reads it. And I’m happy to assist those companies in figuring out why and fixing it, because often all they need is a solid strategy, a clear voice or some technical tips. But there is one type of company I can't help, that I will actually decline the offer of paid work from–the ones … [Read more...]

For Amazing Brand Stories, Think Potato Not Portrait

mr-potato

There's a lot of buzz lately about brand storytelling. It’s one of the hottest content trends in digital marketing, with good reason… Stories can often cut through noise and attract more attention than a down and dirty marketing pitch. Stories often lend themselves to more interesting packaging and imagery. Stories can do a better job of getting your audience to let … [Read more...]

Five Secrets Behind Effective Long-Form Content

secrets of long-form content

People have been talking about the death of long-form content for a few years now. But the eulogy is a bit premature. Indeed, the increased speed at which information flows past us each day, combined with shifting screen sizes, have all meant that certain types of long-form content have gone the way of the dinosaur… White papers that aimlessly process data with no … [Read more...]