How Do You Stop A Content Thief?

content theft

A few weeks ago, my friend Mark Schaefer wrote a blog post about a problem that is all too common in marketing and communications: content theft Like Mark, I've had my content stolen, too. (Actually, most of the people I know who actively blog have experienced it.) It happens so often, I'd be willing to bet you have also either had your content stolen or perhaps even … [Read more...]

How To Create Amazing Audio Content

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Audio content seems like the easiest thing in the world to create: you press "record," start talking and… voila... you have yourself a podcast or a radio show! But sadly, like most things in life, creating amazing audio content ain’t always that easy. It takes planning and practice. These eight tips will help get you started... 1. Make sure the sound quality is … [Read more...]

Ten Types of Content That Make You Look Lame

Lame_loser

I'm the type of friend who will tell you when you have salad stuck in your teeth or toilet paper attached to the bottom of your shoe. It's in that spirit, I'd like to address something equally awkward and embarrassing about content. Some types of content can make you or your company look really lame. But likely no one will ever admit that to you. Instead, they'll probably … [Read more...]

How to be a Content King Like Joss Whedon

Suck

I'm a geek and a huge fan of fantasy & Sci-Fi. So in my world, Joss Whedon is kind of a God. Whedon is a screenwriter, film and television producer, director, comic book author, composer and actor and the visionary behind the television series Buffy the Vampire Slayer, Angel, Firefly and Dollhouse as well as the films Serenity, The Cabin in the Woods and Marvel's The … [Read more...]

How Newsjacking Can Be a Content Creator’s Best Friend

Intel newsjack

According to author David Meerman Scott, newsjacking is the process of "injecting your company’s ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." When done right, it's a tactic that can help you ride the cultural zeitgeist and expand your brand's presence and content reach in an organic, creative … [Read more...]