Without a doubt, Twitter has become one of the most valuable marketing tools available to business owners and operators. But knowing precisely how to best use this channel may not be as widely known. Recently, Russ Laraway, head of SMB at Twitter, spoke with Inc. Magazine to highlight some of the most important guidelines and best […]
Whether you’re looking to spark a viral marketing campaign or simply provide your customers with information on your site, video can help. In fact, Cisco’s Visual Networking Index report found that video accounted for 57 percent of all consumer internet traffic in 2012, and it expected that proportion to go up to 69 percent in […]
There are a number of ways to market your business on the internet, the key is knowing the strengths of each one. There are plenty of different methods in which your company can engage consumers. For example, you can create a social media page on Facebook or Twitter in which customers will be able to […]
With all the buzz around content marketing, liquid content, social media and more, its easy to forget or put aside some of the more tried and true methods of reaching an audience in favor of leveraging the latest or newest “shiny object”.
Email campaigns are still a great low cost, high return tactic that all businesses should be using. However, there is little doubt that all emails campaigns are not created equal and failure to optimize will yield poor results.
Consider the following 23 tips to ensure your email marketing campaigns count and deliver results.