3 Awesome Twitter Marketing Tips For Your Business

Twitter Bird Sketch

Without a doubt, Twitter has become one of the most valuable marketing tools available to business owners and operators. But knowing precisely how to best use this channel may not be as widely known. Recently, Russ Laraway, head of SMB at Twitter, spoke with Inc. Magazine to highlight some of the most important guidelines and best practices you should follow when marketing … [Read more...]

What To Do About The End Of Windows XP Support

os_screen

These days, managing your business requires understanding the newest technology. Without the right hardware and software, it can be difficult to run a modern company and maintain healthy business operations. One of the most important aspects of business technology is the operating system (OS) your computers use. There's a wide range of software your company may have, but … [Read more...]

5 Tips To Rock Your Content Strategy With LinkedIn Showcase Pages

linkedin showcase page

This past November, LinkedIn introduced Showcase Pages, a new feature designed to help businesses  better market their brand(s),  products, services,  verticals, and more. On its blog, LinkedIn explained that this new feature would provide businesses the opportunity to "spotlight" specific parts of their company, not just the organization as a whole. This is meant to ensure … [Read more...]

Social Video Sharing And Marketing For Your Business

adding video to your marketing mix

Whether you're looking to spark a viral marketing campaign or simply provide your customers with information on your site, video can help. In fact, Cisco's Visual Networking Index report found that video accounted for 57 percent of all consumer internet traffic in 2012, and it expected that proportion to go up to 69 percent in 2017. In order for your videos to do well, however, … [Read more...]

Improving Your Email Marketing Campaigns

email marketing

There are a number of ways to market your business on the internet, the key is knowing the strengths of each one. There are plenty of different methods in which your company can engage consumers. For example, you can create a social media page on Facebook or Twitter in which customers will be able to see all of your new posts, while creating content can help increase your … [Read more...]

Social Media is Great, But Don’t Dump Your Website

social media

Since it's 2013 and you're not living under a rock, you've likely discovered by now that social media is a powerful tool for marketing your business. Facebook and Google+ are great for sharing a variety of information with numerous customers, Twitter can send quick, short updates to people who need them, and multimedia platforms like YouTube and Instagram can help you create … [Read more...]

Link Building and Your Content Marketing Strategy

link building and content marketing

Content marketing has become a popular strategy for businesses that want to increase their online presences. Writing blogs, updating social networks and uploading videos are all great strategies for bolstering a brand with content. However, linking may be the most essential component of advertising on the web. Creating a comprehensive network that redirects consumers to … [Read more...]

How To Prepare For and React To A Social Media Mistake

social media crisis

Social media can be a valuable resource for marketing your business. Unlike many traditional marketing channels - Facebook, Twitter, Google+ and other social platforms allow you to communicate with your customers and analyze their feedback in real time. Unfortunately, there can be a downside to this. The "instant connection" with consumers creates a greater risk of making … [Read more...]

5 tips For launching a viral marketing campaign

viral marketing

A viral marketing campaign is essential to increasing brand awareness in today's digital age. Shareable content like videos, infographics and pictures can bolster your advertising presence beyond your usual customer base. However, creating a viral campaign isn't a task that can be handled overnight - it takes time, and a great deal of the process is beyond your control. You … [Read more...]

10 Tips For Optimizing Pinterest For Business

pinterest-for-business

In the last year or two, Pinterest has grown to become one of the most popular social networking sites on the web. This was true among general users - the site gained tens of millions of users in 2012, becoming one of the most used social media channels in the process - but it was also true for business. In a few short months, companies of all sizes realized that Pinterest was … [Read more...]