3 Awesome Twitter Marketing Tips For Your Business

Without a doubt, Twitter has become one of the most valuable marketing tools available to business owners and operators. But knowing precisely how to best use this channel may not be as widely known. Recently, Russ Laraway, head of SMB at Twitter, spoke with Inc. Magazine to highlight some of the most important guidelines and best […]

What To Do About The End Of Windows XP Support

These days, managing your business requires understanding the newest technology. Without the right hardware and software, it can be difficult to run a modern company and maintain healthy business operations. One of the most important aspects of business technology is the operating system (OS) your computers use. There’s a wide range of software your company […]

5 Tips To Rock Your Content Strategy With LinkedIn Showcase Pages

This past November, LinkedIn introduced Showcase Pages, a new feature designed to help businesses  better market their brand(s),  products, services,  verticals, and more. On its blog, LinkedIn explained that this new feature would provide businesses the opportunity to “spotlight” specific parts of their company, not just the organization as a whole. This is meant to ensure […]

Social Video Sharing And Marketing For Your Business

Whether you’re looking to spark a viral marketing campaign or simply provide your customers with information on your site, video can help. In fact, Cisco’s Visual Networking Index report found that video accounted for 57 percent of all consumer internet traffic in 2012, and it expected that proportion to go up to 69 percent in […]

Improving Your Email Marketing Campaigns

There are a number of ways to market your business on the internet, the key is knowing the strengths of each one. There are plenty of different methods in which your company can engage consumers. For example, you can create a social media page on Facebook or Twitter in which customers will be able to […]

Social Media is Great, But Don’t Dump Your Website

Since it’s 2013 and you’re not living under a rock, you’ve likely discovered by now that social media is a powerful tool for marketing your business. Facebook and Google+ are great for sharing a variety of information with numerous customers, Twitter can send quick, short updates to people who need them, and multimedia platforms like […]

Link Building and Your Content Marketing Strategy

Content marketing has become a popular strategy for businesses that want to increase their online presences. Writing blogs, updating social networks and uploading videos are all great strategies for bolstering a brand with content. However, linking may be the most essential component of advertising on the web.

How To Prepare For and React To A Social Media Mistake

Part of managing your company’s’ social media should now include knowing how to bounce back from social media public relations disasters. Doing damage control and apologizing for the error are only part of the recovery process.

5 tips For launching a viral marketing campaign

A viral marketing campaign is essential to increasing brand awareness in today’s digital age. Shareable content like videos, infographics and pictures can bolster your advertising presence beyond your usual customer base. However, creating a viral campaign isn’t a task that can be handled overnight – it takes time, and a great deal of the process is beyond your […]

10 Tips For Optimizing Pinterest For Business

In the last year or two, Pinterest has grown to become one of the most popular social networking sites on the web. This was true among general users – the site gained tens of millions of users in 2012, becoming one of the most used social media channels in the process – but it was […]

Why You Need A Social Media & Content Marketing Strategy Now!

The evolution of consumer behavior online has created tremendous opportunities to build strong, valued relationships with consumers via social media and content marketing. As this trend continues, so do the opportunities in monetizing various platforms and apps, and using them as viable channels to drive lead and demand generation. Because of it’s evolutionary nature, its […]

12 Tips For Meeting People At Conferences

Blog World 2013For the past few days I’ve been in Las Vegas, Nevada at the BlogWorld New Media Expo working on a upcoming project for CoxBlue.com. I was there meeting, filming and talking to a number of today’s leaders in the field of Social Media, New Media, and Digital Marketing. It was an amazing experience and I’ll share many of the takeaways in an upcoming post.

23 Tips For Optimizing Your Email Campaigns

Email CampaignWith all the buzz around content marketing, liquid content, social media and more, its easy to forget or put aside some of the more tried and true methods of reaching an audience in favor of leveraging the latest or newest “shiny object”.

Email campaigns are still a great low cost, high return tactic that all businesses should be using. However, there is little doubt that all emails campaigns are not created equal and failure to optimize will yield poor results.

Consider the following 23 tips to ensure your email marketing campaigns count and deliver results.

12 Tips On Using Video To Connect With Customers and Consumers

Social media is changing. Marketers are extending many of their social media efforts into new areas of content in order to reach new consumers and customers. While video has always been a strong tactic, many businesses are discovering that innovative, short, engaging clips may provide a quick and easy way to implement video as a viable marketing strategy.

Will Social Scores Take The Place of Fan Counts?

Social ScoreWhat’s Your Twitter Score?

Didn’t know you had one? The truth is, you don’t… at least not yet, but I have a hunch that eventually you will. And not just a Twitter score. I believe you’ll probably have a Facebook score, a Google score, a LinkedIn score and more…

Why?

The number of fans and followers you have on Facebook, Twitter and other social media platforms is in some ways becoming irrelevant. While a large fan count may give you bragging rights among your friends, co-workers and peers, it’s beginning to mean a lot less in the real world.