Content marketing has become a popular strategy for businesses that want to increase their online presences.
Part of managing your company’s’ social media should now include knowing how to bounce back from social media public relations disasters. Doing damage control and apologizing for the error are only part of the recovery process.
A viral marketing campaign is essential to increasing brand awareness in today’s digital age. Shareable content like videos, infographics and pictures can bolster your advertising presence beyond your usual customer base. However, creating a viral campaign isn’t a task that can be handled overnight – it takes time, and a great deal of the process is beyond your [...]
In the last year or two, Pinterest has grown to become one of the most popular social networking sites on the web. This was true among general users – the site gained tens of millions of users in 2012, becoming one of the most used social media channels in the process – but it was [...]
The evolution of consumer behavior online has created tremendous opportunities to build strong, valued relationships with consumers via social media and content marketing. As this trend continues, so do the opportunities in monetizing various platforms and apps, and using them as viable channels to drive lead and demand generation. Because of it’s evolutionary nature, its [...]
With all the buzz around content marketing, liquid content, social media and more, its easy to forget or put aside some of the more tried and true methods of reaching an audience in favor of leveraging the latest or newest “shiny object”.
Email campaigns are still a great low cost, high return tactic that all businesses should be using. However, there is little doubt that all emails campaigns are not created equal and failure to optimize will yield poor results.
Consider the following 23 tips to ensure your email marketing campaigns count and deliver results.
Social media is changing. Marketers are extending many of their social media efforts into new areas of content in order to reach new consumers and customers. While video has always been a strong tactic, many businesses are discovering that innovative, short, engaging clips may provide a quick and easy way to implement video as a viable marketing strategy.