Fans of Doctor Who will be familiar with the TARDIS, the Time Lord’s spacecraft that doubles as a time machine. The outstanding feature of the TARDIS is that from the outside it looks like an antique London Police Box. Once you enter though, you’re in the nerve centre of a unimaginably massive and complex vessel. Google+ is a portal that [...]
Why You Must Merge Your Google+ Local And Google+ Page Now
March 18, 2013 by 30 Comments
…If you have a “Local Business or Place”. If you’re a local business, you want to be found and do business within a 3 to 5 mile (4 to 8 km) radius of your street address. 43% of Google search queries are local. 74% of these local searches are conducted on mobile devices. (reviewtrackers.com ) What [...]
Get Down to Social Business With Google+
February 3, 2013 by 3 Comments
Using social media does not make you a social business. Using social media inside a culture that is social, does. Social business isn’t the exclusive domain of Forbes 500 companies who have access to social software like Yammer and IBM Connections. If leaders don’t invest in a social, client focused business culture, social software and strategies will gather [...]
3 Reasons to Dust Off Your Google Plus Business Page
January 3, 2013 by 8 Comments
“Google Claus” has left a bagful of presents under the tree last Christmas.
(You can see all the goodies at GPlusResource.com)
Android users especially, must have been very good boys and girls.
But Google saved the best for the new year when businesses get….
1. To interact with profile pages regardless if they’ve been circled by them.
2. To advertise their Pages via AdWords Express on sites outside of Google+.
3. To measure social interaction on their pages
How Google+ Communities Benefit Business
December 18, 2012 by 9 Comments
Google gave us a big group hug when they pulled Google+ Communities out of Santa’s sack this month.
With the roll out of Google+ Communities, Google’s given us places where we can go to discuss, share and discover more about the things we’re passionate about.
Google+ Circles now becomes the place where we go to engage more serendipitously.
(To learn how to manage Circles and Communities, check out John Blossom’s post: Balancing Act: When to use Circles Versus Communities?)
Google Plus Gets It For Business
December 3, 2012 by 12 Comments
There are many more than three advantages for getting your business on Google+, but I thought I’d list a few that weren’t directly related to SEO. We all know that social media puts a huge stress on a company’s time and financial resources.
Myths to the contrary, Social Media is not free nor easy. Consultants tell brands to go where their clients are. It’s marketing 101.
So if their clients are on the internet, if they use Google Search, have a Gmail account, watch YouTube videos, read RSS feeds on their Google Reader or use Google Docs then yes, brands should be on Google Plus.
3 Reasons Google Plus Can’t Be Ignored
November 18, 2012 by 21 Comments
Are you still deciding whether it’s worth investing in Google Plus?
If you work in social media, chances are you’re already on it because …well, that’s your job. If you’re a small business owner, you’re likely one of the millions who signed on during the hype, got dizzy going around in “circles” then abandoned it, leaving your page to lie there like a dead leaf on wet pavement.
The number one Google+ question I get is not:
“How do I get started on Google+?”
Nope. It’s… “Do we really need another social media platform”?
Let’s Get Social
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