What is the HOA Showcase App and How Does it Work

The case for using Google+ Hangouts On Air (HOAs) just keeps getting better. A HOA is a free broadcasting/webinar platform that is connected to the world’s number one search engine. They are simultaneously recorded and uploaded to the world’s number two search engine – YouTube. With the addition of the Showcase App, your audience can […]

Authorship Faces Disappear from Google Search Results

Have you noticed anything different about your search results page (SERP) lately? Authorship (rel=author) profile photos are gone. Public searches now only show your author byline next to the meta description of your content. The day before this change was announced, I interviewed Mark Traphagen, recognized authority on Google Authorship, on my G+LunchBunch show. Mark addressed the advantages […]

The ROI of Google Plus Relationships

  Contrary to the rumours and speculations arising from the departure of Google Plus visionary Vic Gundotra, Google Plus is very much alive. There will be changes, as there are on every social media platform. But G+ is the social nerve centre of Google. It’s their identity engine, social layer and social destination platform.  All the reasons […]

How to Schedule a Google Plus Hangout On Air Event

I recently wrote an article entitled, How and Why to Schedule Hangouts On Air Using Google+ Events. Now you may think I’m getting senile and repeating myself. Though the verdict may still be out on the former, I’m definitely not repeating myself. That last article was a guide for creating a HOA using the G+ […]

How to Build Trust on Google Plus

Google wants to trust you. It needs to trust you are who you say you are, your content is yours, and you have authority in your niche. It requires this in order to deliver the most relevant search results possible.  Search is its bread and butter. So it created Google Plus, its “identity” engine. In this article, […]

How Semantic Search Changes The Way You do Business

  This article is a continuation of the one I wrote last Fall for SteamFeed about the relationship between Semantic Search, Google Plus and SEO: Why You Should Care About Google+, SEO and Semantic Search. Since then, I’ve had the opportunity to speak with David Amerland, author of Google Semantic Search, several times, most recently as guest on my weekly Google Plus Lunch […]

Are You Pumping Up Your Google Plus Strategy in 2014?

Can you really choose to ignore Google Plus this year? In just over two years, Google Plus has become the second most widely used social network with approximately 350 million active users according to GlobalWebIndex. If you’re a regular SteamFeed reader you’ve seen many persuasive articles on the benefits of including Google Plus in your marketing […]

How and Why to Schedule Hangouts On Air Using Google+ Events

Google Plus Hangouts on Air: Your own TV talk show Do you give good face? It doesn’t have to be pretty or handsome, it just needs to be yours. TV personalities generate loyal fans because people see them regularly. Their faces become as familiar as their own family’s. They trust them. A follower will understand […]

Your Presence is Required On Google Plus

If social media is a time suck, then Google Plus is a rabbit hole.
The farther you tumble down it, the curiouser and curiouser things appear. 
People who think they know social marketing are faced with something that looks familiar but doesn’t behave as it should.
“Where are the friends? Where are [...]

The post You’re Presence is Required On Google Plus appeared first on NewRayCom.

Google Plus: Powered By Hummingbird, Driven by You

The “+” in Google Plus is you. You’re the ignition key that turns on the  billion horse Hummingbird-powered search and identity engine. Fuelled by content, Google Plus puts you in the driver seat. But unless you fill the tank and learn to drive, you’ll be driving up and down your driveway. Hummingbird Power: Power isn’t only defined by strength. […]

Do You Repeat Yourself On Social Media?

At the risk of sounding like I’m repeating myself, we had another great Google+ Tips & Topics Lunch Hangout On Air on Tuesday.
The conversation turned around the topic of repeat posting on social media platforms such as Twitter, Google+ and Facebook.
Do we approach each platform differently? How [...]

The post Do You Repeat Yourself On Social Media? appeared first on NewRayCom.

How Do We Get More Engagement on Google+? HOA

That was the topic of this week’s G+ Tips & Topics Lunch Hangout and the answers reflected the diversity of our panelists.
As a jumping off point to the discussion, I had referenced Mark Traphagen’s post: Want More Engagement? Post More Often.
Is the answer to Google+ engagement then flooding our [...]

The post How Do We Get More Engagement on Google+? HOA appeared first on NewRayCom.

Google Plus It’s Worth the Climb

Do we really need another Google+ “how-to” article? C’mon, I saw your eyes roll. There’s a reason hundreds of G+ posts are clogging up your bookmarking and desktop folders. (I contributed a few myself.) A lot of people are confused, curious, or dismissive at Google+. I understand those in the curious and confused camp. Those that […]

Google+ : Ain’t Nobody Got Time for That!

This ever happen to you?
You’re talking to a client and their response cues a song that plants an earworm in your head?
Sweet Brown - Ain’t Nobody Got Time for Dat is the current resident of my cranium condo.
On our Google+ Tips Lunch Hangout chat this week, we talked about the Google+ advantages [...]

The post Google+ : Ain’t Nobody Got Time for That! appeared first on NewRayCom.

Are You Auto-tuning Your Content Marketing?

When Neil Young was told that he was singing flat at the recording of “We Are The World” he responded with, “Hey, Man. That’s my style”.
Is your content marketing reflecting your voice or compressing it? 
It’s hard to believe that in this era when all the vocal wrinkles are “auto-tuned” out of a [...]

The post Are You Auto-tuning Your Content Marketing? appeared first on NewRayCom.

What Does it Take to Lead a Social Business?

“Management has a lot to do with answers. Leadership is a function of questions. And the first question for a leader always is: ‘Who do we intend to be?’ Not ‘What are we going to do?’” – Max DePree
We suffer from marketing myopia.
Our vision is restricted to the last line on the quarterly P&L [...]

The post What Does it Take to Lead a Social Business? appeared first on NewRayCom.

3 Favourite Chrome Tools From My Tickle Trunk

Google honoured Ernie Coombs with a Google doodle on November 26, 2012. Google Chrome is my “Tickle Trunk”. For those of you who remember Mr. Dressup, the tickle trunk was a treasure chest of props and costumes that he would put together to become the characters of his stories.   Today, I’m going to reach into […]

Why You Should Care About Google+, SEO and Semantic Search

As Dylan says: “You don’t need to be a weather man to know which way the wind blows.” You don’t have to be an SEO expert to know that search ain’t what it used to be. Everything Google is doing, from Google+ to semantic search serves its mission “to organize the world’s information and make it universally […]

Content Marketing: 5 Experts 5 Views

Whether you believe the current hype around content marketing is crap or crêpes, you’re not going to avoid it. I have my thoughts why it’s such a hot topic, but this post is not about my opinion, but the opinions of experts who I admire and have learned so much from.
I’m moderating a panel [...]

The post Content Marketing: 5 Experts 5 Views appeared first on NewRayCom.

What Can Google+ Do Better?

I share content about Google+ because I believe it’s the best online platform for business.
Notice I didn’t say “social” platform.
If you want to be found on search,
If you want to establish your authority,
If you want to build a community around your brand,
If you want access to a suite of free [...]

The post What Can Google+ Do Better? appeared first on NewRayCom.