How to Build Trust on Google Plus

Google wants to trust you. It needs to trust you are who you say you are, your content is yours, and you have authority in your niche. It requires this in order to deliver the most relevant search results possible.  Search is its bread and butter. So it created Google Plus, its “identity” engine. In this article, […]

How Semantic Search Changes The Way You do Business

  This article is a continuation of the one I wrote last Fall for SteamFeed about the relationship between Semantic Search, Google Plus and SEO: Why You Should Care About Google+, SEO and Semantic Search. Since then, I’ve had the opportunity to speak with David Amerland, author of Google Semantic Search, several times, most recently as guest on my weekly Google Plus Lunch […]

Are You Pumping Up Your Google Plus Strategy in 2014?

Can you really choose to ignore Google Plus this year? In just over two years, Google Plus has become the second most widely used social network with approximately 350 million active users according to GlobalWebIndex. If you’re a regular SteamFeed reader you’ve seen many persuasive articles on the benefits of including Google Plus in your marketing […]

How and Why to Schedule Hangouts On Air Using Google+ Events

Google Plus Hangouts on Air: Your own TV talk show Do you give good face? It doesn’t have to be pretty or handsome, it just needs to be yours. TV personalities generate loyal fans because people see them regularly. Their faces become as familiar as their own family’s. They trust them. A follower will understand […]

Your Presence is Required On Google Plus

If social media is a time suck, then Google Plus is a rabbit hole.
The farther you tumble down it, the curiouser and curiouser things appear. 
People who think they know social marketing are faced with something that looks familiar but doesn’t behave as it should.
“Where are the friends? Where are [...]

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Google Plus: Powered By Hummingbird, Driven by You

The “+” in Google Plus is you. You’re the ignition key that turns on the  billion horse Hummingbird-powered search and identity engine. Fuelled by content, Google Plus puts you in the driver seat. But unless you fill the tank and learn to drive, you’ll be driving up and down your driveway. Hummingbird Power: Power isn’t only defined by strength. […]

Do You Repeat Yourself On Social Media?

At the risk of sounding like I’m repeating myself, we had another great Google+ Tips & Topics Lunch Hangout On Air on Tuesday.
The conversation turned around the topic of repeat posting on social media platforms such as Twitter, Google+ and Facebook.
Do we approach each platform differently? How [...]

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How Do We Get More Engagement on Google+? HOA

That was the topic of this week’s G+ Tips & Topics Lunch Hangout and the answers reflected the diversity of our panelists.
As a jumping off point to the discussion, I had referenced Mark Traphagen’s post: Want More Engagement? Post More Often.
Is the answer to Google+ engagement then flooding our [...]

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Google Plus It’s Worth the Climb

Do we really need another Google+ “how-to” article? C’mon, I saw your eyes roll. There’s a reason hundreds of G+ posts are clogging up your bookmarking and desktop folders. (I contributed a few myself.) A lot of people are confused, curious, or dismissive at Google+. I understand those in the curious and confused camp. Those that […]

Google+ : Ain’t Nobody Got Time for That!

This ever happen to you?
You’re talking to a client and their response cues a song that plants an earworm in your head?
Sweet Brown - Ain’t Nobody Got Time for Dat is the current resident of my cranium condo.
On our Google+ Tips Lunch Hangout chat this week, we talked about the Google+ advantages [...]

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