Highly Effective Ways to Build an Online Personal Brand

In a sea of online competitors, how do you create differentiation? As business professionals, building an online personal brand can set you apart. Not only can it help you cut through the clutter, but also allow you to make meaningful connections. Whether you’re a healthcare provider, real estate professional or chef, developing a powerful personal […]

Foolproof Formula to Incredibly Catchy Blog Titles

Foolproof Formula to Incredibly Catchy Blog Titles With close to three million blog posts published each day, getting content in front of the right reader is a challenge. The key is a juicy, eye-popping blog post title that compels the reader to pay attention and take action.While content and title are equally important, a catchy title is what gets […]

5 Online Best Practices Every Business Should Follow

We live in a noisy online world. From social media to the blogosphere, consumers know they have the power to choose when, how, and why they connect with businesses online. Just as the effectiveness of telephone and door-to-door sales faded over time, so has online marketing. This makes it essential to create a credible online […]

Top Ingredients of an Effective Social Media Strategy

Social media strategy isn’t a one size fits all solution. Each one tailored to meet the marketing needs of a specific business or brand. Even so, there are a few core elements of a social media marketing action plan that are mandatory for successful execution. Whether you’ve already rolled out your strategy, or are eager […]

Smart Google+ Strategies to Grow Your Online Community

It’s no secret. Google Plus is a powerful online tool. From search engine optimization, to social signals and semantic search, Google Plus is a veritable wonderland of opportunity for savvy business professionals. However, while you might be aware of Google Plus, adding it to an integrated social media marketing campaign is another story. New is […]

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Social Media Metrics You Should Be Monitoring

Regardless of the social media network you have chosen to use to market your business, one thing is certain. Without a way to accurately track and follow key success indicators, your efforts are in vain. Below are four social media metrics that every business must track and measure. 1. Leads and Sales While social media might feel […]

Business Blogging Tips to Build Credibility and Visibility

A blog is one of your most powerful business marketing tools. It can connect you to the exact right customers through well-written, value-driven content. However, while уоur blog іѕ a terrific marketing tool, you don’t want to chase your readers away with too many shiny “buy!” buttons and flashy calls to action. Yоur blog is not […]

5 Reasons to Power Up Online Video Marketing

Video is an increasingly important medium to add to your online marketing arsenal. With more than 1 billion unique visitors frequenting YouTube each month, and over 6 billion (yes billion…not million) hours of video watched online each month, video marketing is well worth the effort. In fact, with statistics like that, the question should not […]

4 Simple Ways to Increase Your Blog Readers and Community

You write great content, share it across the web, and eagerly wait for readers to find your blog. But day after day, nothing happens. Your readership isn’t growing and your social interaction is non-existent. Sound familiar? If you want to gain loyal blog readers, you must find a way to connect with people eager to consume […]

Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy

Social media. An opportunity to elevate a conversation, foster community and challenge the status quo. It is also a place for heated debate as was the case yesterday. Mike Allton, a social media and Internet marketing consultant and Google Plus evangelist, shared an article that instantly ignited a heated discussion between the Google Plus community […]

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6 Easy Ways Social Media Can Build Your Business Now

It’s no secret that social media is hot. It is the tool du jour for any business professional eager to expand their reach. With over ninety-seven percent of all consumers researching a business or brand online,  it is easy to see why everyone from a national car dealership to the local bakery is using social media to connect […]

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4 Quick Tips to Boost Personal Brand Visibility

As a business professional, developing a strong online presence, and conveying your personal brand in a clear and concise way will differentiate you among the competition. However, finding your voice, and sharing it in an often over-saturated market can be a challenge. There is no doubt about it; building personal brand visibility and credibly in […]

How to Convert Social Media Leads into Paying Customers

Have you have invested time and energy into social media, but still find that your lead generation results are less than stellar? Whether you are marketing your latest blog post or building buzz around a new product, knowing how to improve your lead capture and conversion rate is a critical part of running a business […]

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The One Secret Every Successful Entrepreneur Knows (and you should too)

It’s never surprising when I hear the most successful online business professionals share that they not only invest in their business, but also themselves. I find that they all have similar traits. They are lifelong learners, committed to a constant state of growth, awareness and evolution. They have also tapped into one secret that many […]

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Boost Your Small Business Social Media Results in 2014

Are you using social media to market your small business and finding that your results are less than stellar? If so, you are not alone. Recent statistics show that while fifty percent of small business owners use social media to market and promote their business, nearly 60 percent say they have yet to see any […]

Two Simple Twitter Tips to Virtually Dominate Your Niche

With over two-hundred and thirty million active users worldwide (read the Twitter pre-IPO stats), Twitter remains one the most powerful social media networks for business professionals. Not only is there opportunity to reach a whole new audience, but the chance to target your message to a group eager to consume your content. With the massive potential […]

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26 Unique Ways to Create Social Media Magic

Are you ready to supercharge your social media marketing efforts, but don’t know how? Do you find the creation of valuable content that both activates and inspires a thriving community elusive? The ideas below are designed with you in mind! Peg Fitzpatrick, social media strategist and myself set out on a mission. To help you […]

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9 Reasons Why Being an Entrepreneur ROCKS

It’s official. I’ve made the move out of corporate America to pursue a business of my own. While I wouldn’t trade the big brand experience, owning a business the previous 15 years of my life definitely left me with an itch I was due to scratch. So as of today, I am back where I […]

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5 Tips to Breathe New Life into Old Blog Content

Do you need to create more blog content? Content that your target audience is craving? Don’t reinvent the wheel! Repurpose what you already have. I recently joined Kelly Mitchell, Founder/Producer of Agent Caffeine, on her live weekly broadcast focused on marketing, social media, and entrepreneurship. This was their first Google Plus hangout and an exciting […]

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How to Use Pinterest to Market Your Local Business

As Pinterest continues to take the social media world by storm, learning how to incorporate this virtual pinboard into your local business is a must. Not only is it an excellent way to boost awareness about your local business, but it can also help establish your business as one committed to the health, growth and […]