Marketing your Crowdfunding Campaign

marketing-crowdfunding-campaign

Crowdfunding sites like Kickstarter and IndieGogo can be instrumental in turning your great idea into reality. Whether you are using crowd funding as a last ditch effort to get your project off the ground, or using it as a means to test your ideas before pitching them to VCs, you need to first figure out how you are going to market your idea. Anyone who has experience … [Read more...]

Why You Should Add Memes to your Marketing Mix

learn-all-the-marketing2

If you spend any amount of time on the internet, you know what a meme is. These funny pictures often grab our attention and make us laugh. Memes can also be a powerful tool for your marketing. Even Virgin Airlines recently started using Success Kid on their billboard ads. Memes are especially great when added to your social media marketing portfolio. So what is a … [Read more...]

Why I love Reddit

Reddit

 If you are reading this, the world didn't end. Since it didn't end, what better way to celebrate than to talk about Reddit. You're probably sitting here thinking “I'm on SteamFeed right now reading about awesome social media ideas, and this guy just brought up Reddit!?! SRSLY?” You're right. I'm sure a lot of you have heard about Reddit, and the few that have actually visited … [Read more...]

Humanize Your Brand with Foursquare

4square

Love them or hate them, location based applications are here to stay. Most Brick & Mortar businesses know by now,that they at least need to claim their page on Foursquare, so people can check in while they are there. What about those of us who have who have very real businesses that live online, but no store front? Well, Foursquare can give your internet business a home … [Read more...]

Handling Customer Complaints Over Social Media

Customer Complaint

It happens to the best of us. You do your best to offer high quality service and great products to your customers, but eventually you will have a displeased customer. Often this will be no fault of your own. It could be a failure with your shipping company, unrealistic service expectations, or a glitch in coding but in reality the problem isn't what matters. What matters is how … [Read more...]

Guerrilla Marketing: Using OSINT for Target Identification

Ok, so I know that's a super vague title for a blog post. If we are going to talk about Guerrilla Marketing and how to apply it to your business, we need to first talk about how to determine, find, and target ideal prospects. Remember from my last post, Guerrilla Marketing is “Going after the conventional marketing goals but doing it by using unconventional means and a fair bit … [Read more...]

Is All Publicity Good Publicity?

Interview

Somewhere down the road of growing your business, I'm sure you have heard the phrase “all publicity is good publicity.” It sounds good and makes sense on a surface level, especially since most of us don't get the publicity we feel our business deserves. Surely, that interview with the local news, Google Hangout, or blog write up will help your business build the brand … [Read more...]

Guerrilla Marketing: Winning The Battle for Attention

Guerrilla Marketing

Whether you are a business owner or a marketing agency, you need to realize that you are smack dab in the middle of a battle. This battle is for your potential customer's attention. It's no secret that we are all constantly bombarded with advertisements. Ads are on the signs of every building in your city, each show you watch on TV, and on pretty much every web page you visit. … [Read more...]

Does Your Business Need an App?

Apple app

Ok, I have had a few clients recently bring this up with me, so I wanted to publicly address this issue. Understandably, with the rapid growth of Smart phones and mobile technology in general, small businesses don't want to miss out on the application bandwagon. It has come to my attention that there are many companies soliciting small businesses and selling them on having an … [Read more...]

Take control! Maximizing offline interactions online

Questions about taking offline interactions online?

It's no secret that having a social media presence for your business is important. In fact, in a recent study by Equities, it's shown that more than 90% of small businesses are using social media as a means to gain new customers. Since that's the case, what are you doing to bring your offline interactions online? No longer is it enough just to have a Facebook page and … [Read more...]