Marketing your Crowdfunding Campaign

Crowdfunding sites like Kickstarter and IndieGogo can be instrumental in turning your great idea into reality. Whether you are using crowd funding as a last ditch effort to get your project off the ground, or using it as a means to test your ideas before pitching them to VCs, you need to first figure out […]

Why You Should Add Memes to your Marketing Mix

If you spend any amount of time on the internet, you know what a meme is. These funny pictures often grab our attention and make us laugh. Memes can also be a powerful tool for your marketing. Even Virgin Airlines recently started using Success Kid on their billboard ads. Memes are especially great when added […]

Why I love Reddit

RedditIf you are reading this, the world didn’t end. Since it didn’t end, what better way to celebrate than to talk about Reddit. You’re probably sitting here thinking “I’m on SteamFeed right now reading about awesome social media ideas, and this guy just brought up Reddit!?! SRSLY?”

You’re right. I’m sure a lot of you have heard about Reddit, and the few that have actually visited Reddit probably just hit that back arrow and ran. I get it. I did it too. The interface looks like it was created in some kids basement in the late 90′s, and the comment flow is almost like an AOL chatroom gone wrong. So why am I addicted to Reddit? Why are my clients seeing great results due to my new found addiction? Well, in a word I would say; Content. But honestly there is a lot more to it than that.

Humanize Your Brand with Foursquare

Love them or hate them, location based applications are here to stay. Most Brick & Mortar businesses know by now,that they at least need to claim their page on Foursquare, so people can check in while they are there. What about those of us who have who have very real businesses that live online, but no store front? Well, Foursquare can give your internet business a home too.

Handling Customer Complaints Over Social Media

Customer ComplaintIt happens to the best of us. You do your best to offer high quality service and great products to your customers, but eventually you will have a displeased customer. Often this will be no fault of your own. It could be a failure with your shipping company, unrealistic service expectations, or a glitch in coding but in reality the problem isn’t what matters. What matters is how you resolve it. So, what do you do when a customer complains publicly on your Facebook or Twitter?

Guerrilla Marketing: Using OSINT for Target Identification

Ok, so I know that’s a super vague title for a blog post. If we are going to talk about Guerrilla Marketing and how to apply it to your business, we need to first talk about how to determine, find, and target ideal prospects. Remember from my last post, Guerrilla Marketing is “Going after the conventional marketing goals but doing it by using unconventional means and a fair bit of imagination.” So, let’s talk a little bit about how to find your targets using Open Source Intelligence(OSINT)

Is All Publicity Good Publicity?

Somewhere down the road of growing your business, I’m sure you have heard the phrase “all publicity is good publicity.” It sounds good and makes sense on a surface level, especially since most of us don’t get the publicity we feel our business deserves. Surely, that interview with the local news, Google Hangout, or blog […]

Guerrilla Marketing: Winning The Battle for Attention

Whether you are a business owner or a marketing agency, you need to realize that you are smack dab in the middle of a battle. This battle is for your potential customer’s attention. It’s no secret that we are all constantly bombarded with advertisements. Ads are on the signs of every building in your city, […]

Does Your Business Need an App?

Ok, I have had a few clients recently bring this up with me, so I wanted to publicly address this issue. Understandably, with the rapid growth of Smart phones and mobile technology in general, small businesses don’t want to miss out on the application bandwagon. It has come to my attention that there are many […]

Take control! Maximizing offline interactions online

It’s no secret that having a social media presence for your business is important. In fact, in a recent study by Equities, it’s shown that more than 90% of small businesses are using social media as a means to gain new customers. Since that’s the case, what are you doing to bring your offline interactions […]