If you’re like most Canadians, you’re anxiously waiting for 2015 to witness another national election. The contenders are Stephen Harper, Justin Trudeau and Thomas Mulcair. In 2012, many of us enjoyed watching the spectacle of Romney and Obama from both an entertainment and political point of view. For marketers, it was refreshing to watch both teams [...]
4 Overlooked Habits of Highly Effective Content Marketers
February 22, 2013 by 7 Comments
This day and age everyone wants to understand how to use content to achieve measurable success. Do you want to be a successful content marketer? Do you want to know the secrets to creating great content? Well who wouldn’t, right? After working with a handful of brands ranging from Fortune 500 companies to mom & pop shops [...]
What is Content Marketing and How to Include it in your Marketing Mix
January 22, 2013 by 10 Comments
I’d be lying if I told you that content marketing was something new in the toolkit for marketers. Sure, it’s a concept that has only recently generating a huge increase in buzz among many marketers, but content marketing has been around for decades. Prior to updates to the Google search algorithm, the quality of a websites [...]
5 Things Holding Businesses Back From Great Content Marketing
December 29, 2012 by 5 Comments
Every week I constantly come across people who want to discuss the power of social media and how they can make content marketing work for their business. I often chat to them about my favourite ingredients for content marketing and how video content can also drive success. While I don’t think content marketing has reached its tipping point and the formula for success isn’t found in the form of a cookie cutter, I am always open to chatting about how content and social media are changing the way we do business.
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