How SnapChat Stories Can Help Brands Build A Deeper Connection

Have you noticed a decrease in engagement on Facebook recently? Have you noticed a drop in the number of likes and shares you’re getting on your posts? If so, don’t stress, you’re not alone. The algorithm behind Facebook is resulting in your content not being shared and seen by all those who “like” your Facebook […]

Are You Guilty Of Making These Stupid Content Marketing Mistakes?

Ok, I’ll admit that stupid might have been a bit much. But I’m trying to make a point here in helping you understand how to make your content marketing efforts work and drive results. It’s not enough to simply crank out content for the sake of doing it. It’s not enough to publish an infographic that […]

Two Very Harsh Truths That Will Make You A Better Marketer

I haven’t always appreciated tough love and harsh truths. I think back to when I was around 12 or 13 years old and my Dad was my coach for the local basketball team. He always pushed me to give 110% at everything I did, but at that age, I rarely took that advice. I remember […]

Three Dead Simple Tips To Building Meaningful Twitter Relationships

Relationships are everything. They are the backbone of business and are a key aspect of our own lives. Whether we like it or not, relationships have shaped us as individuals. Whether it’s the relationships we had with our parents or classmates as kids or the relationships we’ve developed with peers and colleagues throughout our careers […]

Four Things Every Young Professional Should Stop Doing Immediately

In the late 2000′s I was grasping for straws. I had no idea where my career was going to take me and had no idea what I was going to…

The Ultimate B2B Marketing Guide To Drive Real Results

B2B isn’t sexy and B2B doesn’t get a lot of love from marketers. People spend hours and hours gushing over the latest superbowl ad and social media campaign from various body washes and automotive brands. It’s rare that we find people spending time analyzing successful b2b marketing initiatives and the reason is because a lot […]

5 Reasons Small Businesses Should Embrace Twitter

Despite being the world’s fastest growing social network with more than 170 million active users worldwide, small businesses remain hesitant to put Twitter to use for them. Twitter is a powerful tool for businesses of all sizes. It’s great for short conversations, customer relations, lead generating and relationship building. Fifty-one per cent of active Twitter […]

Why Instagram Will Be The King Of Social Media In 2014 (And How To Leverage It)

Instagram has gone from a selfie platform to a storytelling platform overnight. It’s quickly challenging the social media trifecta of Facebook, Twitter and LinkedIn through photo sharing in a mobile world. Instagram gives brands an opportunity to tell their story through visuals. From the time we’re kids, visuals have played a significant role in our […]

Five Things Every Twenty Something Should Know Going Into 2014

Like that, another year is in the books. 12 Months. 52 Weeks. 365 Days. 8,765 Hours. 25,948 Minutes. 31,556,926 Seconds. Over the last few months, I’ve seen countless tweets and…

Two Obvious Reasons Content Marketing Will Help Your Business in 2014

A lot of people think that if you write it, customers will come. A lot of marketers sell this idea of content being a brand saver to their clients and colleagues with little clue of the realities. It’s these folks who give marketers a bad name but also make it easier to show the difference […]