Blitz Posting is not an Effective Social Media Practice

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Social Media is not about Blitz posting (you know the folks I am talking about). Some people do absolutely no engaging with their social media community. They simply go on one of their many social networking accounts, and post about 10 to 20 posts all in a row, in the manner of a machine gun: One right after the other – Bam, Bam, Bam…

fine bottle of wine, like social mediaThis approach to social media is about the same as drinking a fine bottle of wine all in one gulp, just to get it out-of-the-way. Let’s talk about this and what you are actually accomplishing when practicing Blitz posting.

You are not engaging!

You are not by any stretch of the word “engaging” with your community. Engaging in social media means responding and posting relevant information that your community is going to relate to, and trigger some sort of conversation. How are you encouraging engagement if you are firing off one post after another? You would be much better off posting at different intervals and engaging when someone responds. Be a person, not a robot, for goodness sakes. I mean really, how many social robots do you know?

You are affecting your SEO, in a negative way!

By bombarding the space all at one time, you are gaining no SEO whatsoever. Part of SEO is about posting a particular subject topic (keyword) on a consistent basis. Consistent is not meant to be interpreted by flooding the space with a ton of repeated mentions (that’s the same as keyword stuffing in my book).

You are spamming!

Finally, when it comes down to it, you are spamming the space. Social media is not about annoying people. Disagreeing politely, general discussion, etc., are all acceptable ways of engaging in social media. However, flooding the timeline with post after post is simply rude – STOP IT!

There I feel better now. What do you think about these blitz posters…?

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Gerry Michaels
Gerry Michaels (Gettysburg Gerry) is Principal at Glasswork Media Arts, Radio host SteamFeed Radio on Blogtalkradio, VP Marketing Biz Dev at Steamfeed.com, Social Media Columnist for the Gettysburg Times, Social Media strategist and community builder and explorer. I am no different than you, no better/worse. I'm an astronaut exploring this social media space. Fully engulfed in the world that is Social Media, I awake every day anxiously anticipating what the days new technology will bring. Find me on Facebook, Twitter, Linked In, Google Plus, Pinterest. Feel free to contact me with any questions.
Gerry Michaels

@Gettysburggerry

VP Marketing at SteamFeed Google Glass Explorer,No different than you, no better/worse,an astronaut exploring this social media space.
5 Effective Ways to Market Your Social Media Management Services http://t.co/MVmUo1JYGw #steamfeed - 7 hours ago
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