Over the last six months I’ve subscribed to a ton of blog email lists and newsletters with good results. Say What? A ton of email lists? In this world of information overload why would anyone want their email saturated with more content? Well there is a lot to learn with all this information.
First you want to have a dedicated address to receive all these emails. Starting today do not use your high volume gmail account to sign up on these lists, they will just get lost in the weeds. Don’t use your business address either, that should be focused to your work related communication. Create an address like [email protected] and use this exclusively for all signups. It’s important to segregate this from the rest.
Many bloggers will offer an E-Book as an additional incentive for users to join their list. Give the reader some value in a book in exchange for their e-mail address. Many go the route of, “Drive Massive Traffic to Your Blog” followed by “Subscribe Here” (queue the four red arrows pointing at the signup box).
There are definitely some weak E-Book offerings in the space, but you’ll predominately find most E-Books provide some value. I’ve found in many cases the E-Book trumps the content in the posts of that blog. Most bloggers are going to put forth their best effort in that E-Book for many reasons. It’s an introduction to the reader, and an opportunity to make a strong impression. If the E-book doesn’t deliver, the blogger risks losing that subscriber.
Over time you can really build a funnel of quality content. You’re curating content right from one email address. You’ll inevitably get some that are trying to sell you on every email, but you can simply unsubscribe to weed them out.
How much time do you spend each day hunting for content to share with your followers? You’ll be tweeting away from your mailbox. If it’s coming to you each day with a bow on it you’re going save time and improve efficiency.
Newsletters are also sent out when you opt-in to a list. In most cases, newsletters will provide nuggets that are easy to digest. You don’t want to stop learning. Most verticals are not static. We know Social Media, for example, changes hourly. Keep the content coming to your doorstep.
If you own a blog, chances are you are building a list with an opt-in box. You can see others opt-in box and methods to gain subscribers. You can’t see what others are doing inside unless you subscribe.
We can learn from what others are doing with their EMail Marketing strategies.
Are they sending a welcome letter? Can I tweak mine accordingly?
Are they sending using plain text or are they displaying a template?
How frequently are they sending emails?
Are they delivering offers? What type of offers? How often?
The more you’re exposed to the more ideas you’re going to generate. So the next time you’re at the signup box and can’t seem to hit subscribe button, think about all of that great content you’re leaving on the table. Keep learning and improving. Be a sponge.