How many gazillion blogs are there in the world now? Technorati says about 3 million or so. You can see where your blog ranks via something called an Alexa ranking. Best to just ignore all that though and focus on a few other things, such as:
Blogs Only Get Better
When you start blogging and give it 12 months of consistent writing, good things start to happen. You become confident and assured that you have something to say. Your writing improves, you gain voice, and you may even make the jump from personal to professional blogger.
Blogs Are Owned Media
There’s nothing better in public relations than owned media. You write the message, you control the message, you own the message. That’s how you describe a blog. You are in total control. There’s no better way to share public relations messages than on a company blog.
Blogs Boost Brand
You know how we always talk about a personal brand, and there are many who ignore it means anything? I beg to differ; in fact I don’t beg, I insist. A blogger is boosting brand when he/she writes all the time. A personal brand is oriented to the status, authority, and credibility of a blogger. Blogs contribute to brand influence, and blogs give you the ability to showcase core competency, authority, and expertise.
Blogs Influence Organic Search
By now, you should have heard about Google authorship and publisher mark up. You need to synch your blog with your G+ profile so you earn organic search ranking. When you refresh content every day, you signal the search engines to keep stopping in. They look for key words to give you even more authority. When someone searches for that key word, your Google+ profile appears in searches, and so do your blog posts. When you do a search of your own, take note of how many G+ profiles are returned with that search. Your blog and your own profile could be part of that organic search when you develop and publish content on a consistent basis.
Key Word Stuffing Is Not PR
Just because someone in public relations is writing content on blogs oriented to key words in order to positively affect traffic and pay-per-click campaigns, doesn’t mean that PR is search engine marketing. Far from it. While that conversation is for another day (how we define PR), what we can say is the bridge between Internet marketing and public relations is content. Content marketing is the healthy and strategic combination of Internet marketing and public relations where online web pages and blogs become the source for more traffic oriented to key words and searches.
Does it take someone in PR to write good content? No, but it certainly helps! Public relations professionals are trained to know the ins and outs of a company and to provide the messaging platform for external audiences. Writing content with search marketing in mind is smart marketing — blended and integrated marketing.
Professional blogging is a way to grow your business. Don’t believe people when they say a blog isn’t worth it. Build yourself a team, get a decent design and someone to program a few plug ins and write every day. Get through the first 12 months of ups and downs, and I promise you will find your stride. Blogging is one of the most rewarding ways to present your professional self and grow your business.
Do it already!