Blogging Is Good PR

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How many gazillion blogs are there in the world now? Technorati says about 3 million or so. You can see where your blog ranks via something called an Alexa ranking. Best to just ignore all that though and focus on a few other things, such as:

Blogs Only Get Better

When you start blogging and give it 12 months of consistent writing, good things start to happen. You become confident and assured that you have something to say. Your writing improves, you gain voice, and you may even make the jump from personal to professional blogger.

Blogs Are Owned Media

There’s nothing better in public relations than owned media. You write the message, you control the message, you own the message. That’s how you describe a blog. You are in total control. There’s no better way to share public relations messages than on a company blog.

Blogs Boost Brand

You know how we always talk about a personal brand, and there are many who ignore it means anything? I beg to differ; in fact I don’t beg, I insist. A blogger is boosting brand when he/she writes all the time. A personal brand is oriented to the status, authority, and credibility of a blogger. Blogs contribute to brand influence, and blogs give you the ability to showcase core competency, authority, and expertise.

Blogs Influence Organic Search

By now, you should have heard about Google authorship and publisher mark up. You need to synch your blog with your G+ profile so you earn organic search ranking. When you refresh content every day, you signal the search engines to keep stopping in. They look for key words to give you even more authority. When someone searches for that key word, your  Google+ profile appears in searches, and so do your blog posts. When you do a search of your own, take note of how many G+ profiles are returned with that search. Your blog and your own profile could be part of that organic search when you develop and publish content on a consistent basis.

Key Word Stuffing Is Not PR

Just because someone in public relations is writing content on blogs oriented to key words in order to positively affect traffic and pay-per-click campaigns, doesn’t mean that PR is search engine marketing. Far from it. While that conversation is for another day (how we define PR), what we can say is the bridge between Internet marketing and public relations is content. Content marketing is the healthy and strategic combination of Internet marketing and public relations where online web pages and blogs become the source for more traffic oriented to key words and searches.

Does it take someone in PR to write good content? No, but it certainly helps! Public relations professionals are trained to know the ins and outs of a company and to provide the messaging platform for external audiences. Writing content with search marketing in mind is smart marketing — blended and integrated marketing.

Professional blogging is a way to grow your business. Don’t believe people when they say a blog isn’t worth it. Build yourself a team, get a decent design and someone to program a few plug ins and write every day. Get through the first 12 months of ups and downs, and I promise you will find your stride. Blogging is one of the most rewarding ways to present your professional self and grow your business.

Do it already!

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Jayme Soulati
Jayme Soulati is a public relations marketer and message mapping master. She blends content marketing, digital marketing and social media with core PR. She is president of Soulati Media, Inc. and an award- blogger writing at http://Soulati.com. She is author of "Message Mapping: Why You Need It and How To Do It" available free on her website. Trained in Chicago's PR firms, Jayme is a media relations veteran and a past president of the Publicity Club of Chicago. She plays competitive tennis player and wants to connect with you on any social media channel!
Jayme Soulati

@Soulati

Jayme Soulati: Message Mapping Master. Soulati Media, Inc. Core PR, Digital, Social Media Marketing. Author, Blogger, Speaker. PR Strategist. 3.5 USTA Tennis.
One Click Closer to Checkout http://t.co/FNBcZZyBUs via @kyleplacy - 6 hours ago
Jayme Soulati
Jayme Soulati
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Comments

  1. It's YOUR story. Tell it. Share it. Talk w/ people.

    That's what blogging does – especially for SMBs who (sigh. gnash. rant) who want a marketing, PR, social plan for $300 – it gives them a way to tell people 'hey this is what we can do for you, how we can make you and/or your business better, this is why you should work w/ us.' It gives them a way to listen – outside of the other networks, on their 'home turf' and truly relate to their key stakeholders, publics.

    The thing w/ the PR pros, the consultants like us – let us guide you, let us teach you. You're not gonna get a 'plan' for $300 so better of spending on advice that'll save you – like not wasting $ on themes, training, knowing what's better to learn/DIY so you have that knowledge for the long run, how to plan content to reach the various publics, etc. I could go on but you get the point. FWIW.
    My recent post Brand Image is in the eye of the Beholder.

    • You're so right! The value of the written word is so challenging to price. When someone asks me how much a blog post costs or five of them per month, I hesitate. The value of what goes in to researching, thinking, bridging the external sourced with the internal company message is so strategic and then the writing and posting with hyperlinks, images, and the social shares.

      Is that worth $50? Nope, it's worth about $200! But, that's not what the market expects and when you get a SMB who doesn't have the full knowledge of what truly goes into a blog post to make it right, then that's where there is a disconnect.

      Thanks for coming over, Davina!

  2. Hi, Davina. I seem to have a few issues with my comments…so let me see if this one appears! Thanks for saying!
    My recent post The Happy Friday Series: Beads, Buttons And Crochet

  3. AndrewMartin says:

    Great article Jayme, thank you for these handy reminders of blogging best practice.

  4. triniwiz says:

    Lovely article i recently started blogging and as my blog ages my traffic rise more and more just hoping for the best in the first year .

  5. This article is great! I talk to so many business owners who feel blogging isn't worth their time. What they don't realize is that not having a blog is costing them money. A blog is the best way to establish yourself in whatever industry you're involved in. Although it requires an investment of time, it is VERY rewarding!
    My recent post Facebook Fan Page Engagement, What Not to Do

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