Gone are the days when only using traditional methods of advertising were deemed sufficient. We no longer live in the old age of just televisions and newspapers in order to get news about all the latest happenings. In the 21st century, things seem to be progressing at an extremely alarming pace. Every day seems to be a new adventure for both the businesses and their customers. In addition to making life more interesting, this has actually been considered to be quite a challenge for the marketers. This is because it means that they need to keep on developing new methods in order to keep their target customers satisfied while also trying to attract new audiences in the process. One of the main reasons why they need to remain up to date and innovative with all the latest trends is to survive in the highly competitive environment. If they fail to adapt, they can be kicked out of the market in no time at all.
This is why you can see mobile devices are being considered to be the most important and crucial medium for nearly all business types today. No matter where you go, everyone has a mobile device in their hands. Previously considered to be a luxury, it has now actually become a necessity. That being said, businesses also understand that in order to make their brands survive and dominate in the minds of customers, they will need to connect through mobile devices as well. Not only will they be able to get their message across in this way, but they can also make sure that the message has actually reached them.
To give you an example of how different companies are using mobile marketing and applications to connect with their target audiences, we’ve highlighted three examples for you below.
One of the first examples that we will be talking about is XTrade. If you are a business person, a trader, or an investor, then it is quite likely that you would like to utilize your mobile phone in order to further your business or investing portfolio. But in doing so, you come to realize that you do not even possess the basic knowledge in order to get started. This might be something which is holding you back to some extent. However, it is not something which you need to worry about. With the help of XTrade you will be able to learn all the basics of online trading in no time at all. You can initially start your educational journey with basic trading courses. Here you will be able to learn all the basics of forex online trading and how the market really works. After you have familiarized yourself with the basic concepts, you can then move on to learning more intermediate and advanced material. In addition, you will also be able to learn about the different online trading tools and techniques which are applied in this market.
Aside from the online training courses, you will be able to browse through their collects of e-books online training material as well. This can help you a great deal in learning how currencies are actually traded in the global market. In addition, one of the best parts about this is that they have been optimized for use by Apple and Windows. This is because they have understood that majority of the world seems to operate on them. So it makes perfect sense to provide apps for these operating systems.
The financial and stock trading industry is one of the most lucrative and competitive environments to be in. A common theme among binary option trading sites is to provide their audiences with free tools and online training before trying to get them to join as a paying customer. The reason for this is simply that they need to keep providing better services than their competition, and one of the best ways to do this is through free online trading.
You can see an example of this type of free video training above, provided by OneTwoTrade.com.
Flippa.com – Web Site Auction Place
An excellent way to take advantage of what a mobile application has to offer, is to simply make your whole site and service mobile accessible. Flippa.com is a perfect example of that. For online marketers and entrepreneurs that are looking to buy or sell website properties, it’s extremely important to have real-time updates — especially when you are bidding on Flippa type site auctions. Through the Flippa marketplace app you can browse through all of the active site listings, user feedback, auctions ending soon and also getting alerts right to your mobile device when you are outbid or an auction is quickly coming to a close. Again, the Flippa mobile application is one of the best examples out there of how to take something you have already found success with online, and making it available to your mobile audience.
CNBC.com – #1 in World Business
With so many events taking place on a daily basis, it can become slightly difficult to stay updated about each and every one of them. With our daily lives become so busy and hectic, the problem becomes more intensified. This is because nobody now has the time to open up their newspapers or switch on the television to get the news, they want to get it while they are on the go. That is why CNBC has created a solution to this problem through their CNBC Mobile Apps collection. Through the use of their apps, all of their loyal subscribers are able to get real-time world news alerts and financial news right to their preferred mobile device. Such news categories include lifestyle, political, real estate, economic, etc. In the event of breaking news, you will be able to switch on text alerts in order to get notifications in an instant. Thanks to this app, you will never have to worry about staying behind on current events or your financial portfolio.
As you can see through each of these examples above, brands and businesses are continually coming up with new ways to cater their services to mobile device users. It’s not just brands and businesses with services that are utilizing the power of marketing marketing, it’s also individual marketers and entrepreneurs that are using mobile apps to improve productivity, performance and day-to-day process as well. For a list of these top performing apps, you can refer to this article here.
At the end of the day, it doesn’t matter if you are a business or brand using apps to connect with your audience or an entrepreneur using existing apps to get ahead. It’s all about making sure you are taking advantage of the tools and opportunities you have here before you.