Business Blogging Tips to Build Credibility and Visibility

5 Business Blogging Tips to Build Credibility and VisibilityA blog is one of your most powerful business marketing tools. It can connect you to the exact right customers through well-written, value-driven content.

However, while уоur blog іѕ a terrific marketing tool, you don’t want to chase your readers away with too many shiny “buy!” buttons and flashy calls to action.

Yоur blog is not just a content disseminator. It should be a conversation starter and a brand awareness tool.

Make the most of your business blog with these five easy to implement tips!

1. Write with Your Customer in Mind

Readers are attracted to your content due to its value, relevance, and timeliness. Whether you fill a need or offer free advice, the more value you can offer, the longer your reader will hang around. The more time they spend on your website, the better your opportunity to build rapport and earn trust.

If you want to keep your ideal reader and customer coming back to your blog time and again, you need to write with them in mind.

Customer personas are an effective way to identify who your potential clients are, and to better understand their online and buying behavior. Take the time to build out a fictional representation оf уоur consumer by writing down their ideal qualities.

2. Share Yоur Story

We all love to hear and read а good story. Share your successes, challenges, lessons, and most of all, the wins that define your company.

People relate to stories. Tell yours in a way that allows others to connect with you in a real and authentic way.

3. Build Yоur Brand Image

Your brand image can be seen across your blog in everything from the language you use to the experience you create.

Define and consistently share the unique qualities that differentiate and separate your business from the competition. Identify what the special talents, skills and strengths are that make up the brand called you.

4. Post on Purpose and with Consistency

In the Internet world, time takes on a whole new meaning. One month between blog posts can feel like a lifetime to your readers.

Posting on purpose takes the haphazard, “throw it at the wall and hope it sticks” mentality out of your writing.

Posting consistently will then lend credibility to your blog, and promote thought leadership within your industry or field.

5. Plan Ahead

Mаkе your blog a part of your daily routine by adding content creation and promotion to your calendar.

An excellent way to stay consistent and post on purpose is to build out an editorial calendar.

Creating an editorial calendar will act as a content guide. It helps you avoid the frustration of sitting idly at your computer by offering your weekly and monthly content focus. It’s a strategic way to stay in front of your target audience with the exact contact they are online looking for.

Tell me! What is your top business blogging tip?

Rebekah Radice
Rebekah is the CEO of Rebekah Radice LLC, a digital marketing agency assisting business owners in the creation and execution of an integrated online strategy. Rebekah has been actively involved in the marketing industry for over 17 years and is eager to put her experience, innovative ideas and keen sense of "what works," to work for you!
Rebekah Radice

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5 Comments on "Business Blogging Tips to Build Credibility and Visibility"

Vishwajeet Kumar
11 months 27 days ago

Hi, Rebekah, Many Thanks for this awesome informative posts. It will really helps newbies like me who are just enter in to the blogging universe. Its really helps me a lot. Thanks for the writing.
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Sherman Smith
1 year 7 days ago

Hey Rebekah,

Great post on building credibility and visibility! You definitely want to appear human since other humans are going to be reading your content and also it'll be easier to relate ;) This was a hurdle for me when I first started. I thought I was putting out great content, but to be honest with you I sounded like a robot LOL…Once I changed, I started to get more traffic and a lot better, engaging comments!
My recent post How You Can Develop Trust And Great Author Rank Online Through Google

Gary Diaz
1 year 8 days ago

Love, love, love this! I could read blogging tips til my eyes pop out :-). Bookmarking this for later. Thanks!
My recent post How to Blog in 2014: A Complete Guide to WordPress and Blogging

Kostas Chiotis
1 year 8 days ago

Nice post Rebekah, the problem most business owners face when it comes to blogging is that they simple cannot find enough time for their blog, however having an editorial calendar and probably a good writer is a simple solution with many benefits, thanks for sharing!
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Katherine Kotaw
1 year 9 days ago

Hi Rebekah!

As always, you have perfect tips that make me smile :)

My favorite line: "People relate to stories. Tell yours in a way that allows others to connect with you in a real and authentic way."

I could not agree more!

And YOUR brand most definitely welcomes others to connect with you in a real and authentic way! I love that about you. Your kindness shines through in everything you do, across all social platforms.

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