A blog is one of your most powerful business marketing tools. It can connect you to the exact right customers through well-written, value-driven content.
However, while уоur blog іѕ a terrific marketing tool, you don’t want to chase your readers away with too many shiny “buy!” buttons and flashy calls to action.
Yоur blog is not just a content disseminator. It should be a conversation starter and a brand awareness tool.
Make the most of your business blog with these five easy to implement tips!
1. Write with Your Customer in Mind
Readers are attracted to your content due to its value, relevance, and timeliness. Whether you fill a need or offer free advice, the more value you can offer, the longer your reader will hang around. The more time they spend on your website, the better your opportunity to build rapport and earn trust.
If you want to keep your ideal reader and customer coming back to your blog time and again, you need to write with them in mind.
Customer personas are an effective way to identify who your potential clients are, and to better understand their online and buying behavior. Take the time to build out a fictional representation оf уоur consumer by writing down their ideal qualities.
2. Share Yоur Story
We all love to hear and read а good story. Share your successes, challenges, lessons, and most of all, the wins that define your company.
People relate to stories. Tell yours in a way that allows others to connect with you in a real and authentic way.
3. Build Yоur Brand Image
Your brand image can be seen across your blog in everything from the language you use to the experience you create.
Define and consistently share the unique qualities that differentiate and separate your business from the competition. Identify what the special talents, skills and strengths are that make up the brand called you.
4. Post on Purpose and with Consistency
In the Internet world, time takes on a whole new meaning. One month between blog posts can feel like a lifetime to your readers.
Posting on purpose takes the haphazard, “throw it at the wall and hope it sticks” mentality out of your writing.
Posting consistently will then lend credibility to your blog, and promote thought leadership within your industry or field.
5. Plan Ahead
Mаkе your blog a part of your daily routine by adding content creation and promotion to your calendar.
An excellent way to stay consistent and post on purpose is to build out an editorial calendar.
Creating an editorial calendar will act as a content guide. It helps you avoid the frustration of sitting idly at your computer by offering your weekly and monthly content focus. It’s a strategic way to stay in front of your target audience with the exact contact they are online looking for.