4 New Social Media Ads You Should Try In 2015

According to ZenithOptimedia, the Internet is the fastest growing medium in advertising with 16.9% growth in 2014 and a forecast of 15% growth for the next two years. Ten years ago, only 4% of budgets were given to digital (social media/internet) advertising. As social media advertising grows, there will always be new options available and […]

How Developed is Your Customer-Centric Strategy for 2015?

It’s that time of year when we look ahead, make enormous plans and discuss new strategies for the coming year. As more leaders discuss becoming a customer-centric company, I wonder if they actually walk the talk and put actions into their plans. What if all strategy plans included customer-centric ideas and tactics? A successful customer-centric strategy emerges with […]

How To Create a Successful Social Media Giving Campaign for December

Would Your Charity Like To Receive More Monetary Donations? As I put my thoughts down on paper today, it is #GivingTuesday. It’s the day after Cyber Monday and falls in right behind Small Business Saturday and Black Friday! What a crazy, busy holiday weekend we’ve just had.  And don’t forget, all of a sudden we’re […]

Why Your Business Needs a Budget

In business, you have to spend money to make money. But you should also learn to make a budget and stick to it, especially if you’re just starting out. Here’s why: If you don’t have a budget, it’s very easy to run out of cash ( and if you run out of money, your business […]

The #FutureOfBusiness: Employees Will Rule

This is the final in a series about the #FutureOfBusiness that highlights the impending shift in organizational change. In my first post, Will The #FutureOfBusiness Radically Change Everything As We Know It? I highlighted the economic and market shifts that have forced business to finally take notice: including a volatile world economy; impending impacts on budgets; […]

How To Come Up With An Awesome Idea For Your Startup

One of the major challenges for many would-be entrepreneurs is coming up with their first business idea. Sadly, there is no good “idea generation” method out there. At best, some entrepreneurs get bland advice such as “just be creative.” Although given with good intentions, most advice seldom works. Instead, it just increases your frustration. This […]

Brilliant New Technologies For Your Brand Presentation And Engagement

In with new and out with the old! That is pretty much what happens regularly with all technologies and presentation software is not immune to this change. The 800 lb gorilla in this space need not be mentioned. It illustrated your brand, services and products at conferences and meetings in years gone past. While this […]

10 Pinterest Boards Your NPO Should Have

Is Your NPO on Pinterest Yet? Pinterest is a great place for non-profits to engage, build an audience and gain a following. Even if you think your NPO isn’t suited for a visual platform such as Pinterest, I encourage you to keep an open mind, read this article and reconsider adding Pinterest to your NPOs […]

Are You Ignoring Your Bookkeeping?

Your new business is off and running. You’ve done a great job with your website. You’ve brought in tons of potential customers through social media. Your store is the talk of the town. But how are your books looking these days? (You don’t call, you don’t write…) Small business owners often don’t know anything about bookkeeping when […]

The #FutureOfBusiness Is Social: Adapt Or Die

I spoke to someone the other day, who, like me, was trying to sell nascent technology/solutions to businesses who, largely, were less inclined to buy, let alone, understand these new products/services. This gentleman imparted a conversation he had with a current client, who was frustrated with the way things are today to sell his service: […]

How To Target Your Social Media Ads Effectively

One of the amazing perks to social advertising is being able to target the exact person or group you want to reach. To get the most bang for your buck and to be successful with your social advertising, you have to target a specific audience. Businesses are often clueless about this part of the social […]

5 Time-Saving Accounting Solutions For Your Small Business

If you are a small business owner or a freelancer you will very well know how valuable your time is. You don several hats and are constantly engaged in a juggling act trying to do justice to your various roles –that of an accountant, a marketer, a PR professional, an invoicing and collection expert, and […]

What You Need To Know About Twitter And Your NPO

Is Your Non-Profit on Twitter? Twitter is a great platform for any non-profit organization. It’s not always the first platform people think off – that would be Facebook. Facebook is a great place to connect with many people, share videos and images and have in-depth discussions and conversations with your audience. Twitter, however, can be […]

How Much Does It Cost to Start a Business?

How much money do you need to start a business? Of course, there is no easy answer. It depends. While the average cost for starting a business is $30,000, some businesses may require more money or less. Your startup costs will depend on many factors, including the type of business you want to start, whether you plan […]

Will The #FutureOfBusiness Radically Change Everything As We Know It?

I had the pleasure of taking part in GoToMeeting in Canada’s #FutureOfWork debate on Twitter this past week. It brought together business and technology discussing emerging trends with respect to Collaboration, The Internet of Things, Virtual Reality and Workforce Disruption that will impact how business will function in the future. And while I saw substantial perspective […]

The Right Way to Quit Your Job and Launch a Startup

  One of the most stressful parts of being an entrepreneur is quitting your job to work full-time in your startup. You are jumping into the precipice of the unknown, hoping for the best. This leap is one of the most important phases of the startup process. Many entrepreneurs don’t handle this phase well. They […]

5 Steps To Engage Your Users and Boost Your WOM

Congratulations! – you have traffic on your website and people started using your product. That’s not a simple thing to accomplish, right? I know, I also work in a startup. As the marketing manager of Roojoom, a relatively young startup, I know exactly how hard it is to get users on board. But it is […]

How To Achieve High-Volume Sales For Your Business

What is the biggest issue facing business owners today? It’s not coping with an increasingly technical world, contending with regulations, or finding the right talent. It’s sales. My dad, who was also an entrepreneur, always said to me, “Mike, anyone can build anything, but if you can’t sell it, none of it matters at all.” […]

Getting Too Personal on Facebook: Where Context Meets Creepy

I was intrigued when I happened to see Dan Sullivan’s post on Facebook. Dan is the Founder of Crowdly, a platform I call the anti-Facebook on Facebook. It’s premise is to encourage brands to identify and engage with its strongest advocates, without the need for advertising. I emailed Dan to understand the context of his post.  Here’s […]