The #FutureOfBusiness: Employees Will Rule

This is the final in a series about the #FutureOfBusiness that highlights the impending shift in organizational change. In my first post, Will The #FutureOfBusiness Radically Change Everything As We Know It? I highlighted the economic and market shifts that have forced business to finally take notice: including a volatile world economy; impending impacts on budgets; […]

How To Come Up With An Awesome Idea For Your Startup

One of the major challenges for many would-be entrepreneurs is coming up with their first business idea. Sadly, there is no good “idea generation” method out there. At best, some entrepreneurs get bland advice such as “just be creative.” Although given with good intentions, most advice seldom works. Instead, it just increases your frustration. This […]

Brilliant New Technologies For Your Brand Presentation And Engagement

In with new and out with the old! That is pretty much what happens regularly with all technologies and presentation software is not immune to this change. The 800 lb gorilla in this space need not be mentioned. It illustrated your brand, services and products at conferences and meetings in years gone past. While this […]

10 Pinterest Boards Your NPO Should Have

Is Your NPO on Pinterest Yet? Pinterest is a great place for non-profits to engage, build an audience and gain a following. Even if you think your NPO isn’t suited for a visual platform such as Pinterest, I encourage you to keep an open mind, read this article and reconsider adding Pinterest to your NPOs […]

Are You Ignoring Your Bookkeeping?

Your new business is off and running. You’ve done a great job with your website. You’ve brought in tons of potential customers through social media. Your store is the talk of the town. But how are your books looking these days? (You don’t call, you don’t write…) Small business owners often don’t know anything about bookkeeping when […]

The #FutureOfBusiness Is Social: Adapt Or Die

I spoke to someone the other day, who, like me, was trying to sell nascent technology/solutions to businesses who, largely, were less inclined to buy, let alone, understand these new products/services. This gentleman imparted a conversation he had with a current client, who was frustrated with the way things are today to sell his service: […]

How To Target Your Social Media Ads Effectively

One of the amazing perks to social advertising is being able to target the exact person or group you want to reach. To get the most bang for your buck and to be successful with your social advertising, you have to target a specific audience. Businesses are often clueless about this part of the social […]

5 Time-Saving Accounting Solutions For Your Small Business

If you are a small business owner or a freelancer you will very well know how valuable your time is. You don several hats and are constantly engaged in a juggling act trying to do justice to your various roles –that of an accountant, a marketer, a PR professional, an invoicing and collection expert, and […]

What You Need To Know About Twitter And Your NPO

Is Your Non-Profit on Twitter? Twitter is a great platform for any non-profit organization. It’s not always the first platform people think off – that would be Facebook. Facebook is a great place to connect with many people, share videos and images and have in-depth discussions and conversations with your audience. Twitter, however, can be […]

How Much Does It Cost to Start a Business?

How much money do you need to start a business? Of course, there is no easy answer. It depends. While the average cost for starting a business is $30,000, some businesses may require more money or less. Your startup costs will depend on many factors, including the type of business you want to start, whether you plan […]

Will The #FutureOfBusiness Radically Change Everything As We Know It?

I had the pleasure of taking part in GoToMeeting in Canada’s #FutureOfWork debate on Twitter this past week. It brought together business and technology discussing emerging trends with respect to Collaboration, The Internet of Things, Virtual Reality and Workforce Disruption that will impact how business will function in the future. And while I saw substantial perspective […]

The Right Way to Quit Your Job and Launch a Startup

  One of the most stressful parts of being an entrepreneur is quitting your job to work full-time in your startup. You are jumping into the precipice of the unknown, hoping for the best. This leap is one of the most important phases of the startup process. Many entrepreneurs don’t handle this phase well. They […]

5 Steps To Engage Your Users and Boost Your WOM

Congratulations! – you have traffic on your website and people started using your product. That’s not a simple thing to accomplish, right? I know, I also work in a startup. As the marketing manager of Roojoom, a relatively young startup, I know exactly how hard it is to get users on board. But it is […]

How To Achieve High-Volume Sales For Your Business

What is the biggest issue facing business owners today? It’s not coping with an increasingly technical world, contending with regulations, or finding the right talent. It’s sales. My dad, who was also an entrepreneur, always said to me, “Mike, anyone can build anything, but if you can’t sell it, none of it matters at all.” […]

Getting Too Personal on Facebook: Where Context Meets Creepy

I was intrigued when I happened to see Dan Sullivan’s post on Facebook. Dan is the Founder of Crowdly, a platform I call the anti-Facebook on Facebook. It’s premise is to encourage brands to identify and engage with its strongest advocates, without the need for advertising. I emailed Dan to understand the context of his post.  Here’s […]

How to Solve 7 Common Cash Flow Problems

Every company runs into cash flow problems at one time or another. Learning how to identify them early on is important. It allows you to manage them effectively and solve them quickly. This article: Teaches you how to identify the seven most common cash flow problems Provides practical solutions that you can use now Helps you determine if […]

How To Choose The Smartest Tools For Your NPO Fundraising

Online NPO Fundraising – Trending for NPOs One of the most important tasks the board of a non-profit organization is tasked with is to raise enough funds to balance the budget and support all programs. Let it be no surprise to you that in recent years most non-profit organizations have discovered that combining marketing and […]

10 Vital Rules You Need As a Modern Marketer

Marketing has evolved and will continue to evolve at an ever-increasing rate from now till the end of capitalism and consumerism. Every new idea in business leads to a thousand new ideas in marketing. Innovation is products, process, technology, and media all end up causing relative innovations in the field of marketing — which is one […]

5 Ways Entrepreneurs Fail at Customer Experience Strategy

Entrepreneurs are so fun to hang around with. They are full of passion and energy. They believe 110% their company/product/service/culture is THE BEST. They believe taking down the tired, old big companies is destiny. And yet all that passion doesn’t translate to their customers’ experiences in the long-term. What happens when companies grow? Hiring employees […]