How To Achieve High-Volume Sales For Your Business

What is the biggest issue facing business owners today? It’s not coping with an increasingly technical world, contending with regulations, or finding the right talent. It’s sales. My dad, who was also an entrepreneur, always said to me, “Mike, anyone can build anything, but if you can’t sell it, none of it matters at all.” […]

Getting Too Personal on Facebook: Where Context Meets Creepy

I was intrigued when I happened to see Dan Sullivan’s post on Facebook. Dan is the Founder of Crowdly, a platform I call the anti-Facebook on Facebook. It’s premise is to encourage brands to identify and engage with its strongest advocates, without the need for advertising. I emailed Dan to understand the context of his post.  Here’s […]

How to Solve 7 Common Cash Flow Problems

Every company runs into cash flow problems at one time or another. Learning how to identify them early on is important. It allows you to manage them effectively and solve them quickly. This article: Teaches you how to identify the seven most common cash flow problems Provides practical solutions that you can use now Helps you determine if […]

How To Choose The Smartest Tools For Your NPO Fundraising

Online NPO Fundraising – Trending for NPOs One of the most important tasks the board of a non-profit organization is tasked with is to raise enough funds to balance the budget and support all programs. Let it be no surprise to you that in recent years most non-profit organizations have discovered that combining marketing and […]

10 Vital Rules You Need As a Modern Marketer

Marketing has evolved and will continue to evolve at an ever-increasing rate from now till the end of capitalism and consumerism. Every new idea in business leads to a thousand new ideas in marketing. Innovation is products, process, technology, and media all end up causing relative innovations in the field of marketing — which is one […]

5 Ways Entrepreneurs Fail at Customer Experience Strategy

Entrepreneurs are so fun to hang around with. They are full of passion and energy. They believe 110% their company/product/service/culture is THE BEST. They believe taking down the tired, old big companies is destiny. And yet all that passion doesn’t translate to their customers’ experiences in the long-term. What happens when companies grow? Hiring employees […]

How Do You Get People To Pay You?

Are you having trouble getting paid in a timely fashion? You’re not alone. In 2010, 14% of small business owners said that late customer payments were a growing problem, up from 2% in just 2008. According to the Wall Street Journal, many small business owners aren’t getting paid until 60 to 90 days after they […]

Building Your Team Is The Key To Growth

As a solopreneur, there comes a time when it is necessary for you to start looking for help in your business. Lets be honest, no matter how hard you try to manage every role within your business by yourself, you start to notice that it is nearly impossible. In fact, you may even begin to […]

10 Things Marketers Need to Know to Remain Relevant

It’s clear that marketing has drastically changed in the last decade. The rise of digital, accompanied by its ever-evolving technologies in mobile and advertising will build a perpetual environment of test and learn. As well, continuous emergence of audience platforms will create a nomadic culture that follows the fickle consumer paths. Ultimately, this will dictate […]

Convergence and Consolidation: A View of the Social Media Future

Since graduation from college, I’ve had the opportunity to work in several industries (in marketing still) that have afforded me an insider’s view. From higher education (Santa Clara University) to networking, routing, and wireless (HP, Cisco), and freelance clients in the dating and communications space, there’s a common pattern affecting all industries: Convergence Consolidation No […]

Five Ways to Finance Your Startup after a Successful Crowdfunding Campaign

Crowdfunding campaigns can be a great tool to gauge the actual demand for your product. This tool is especially helpful for startups with cool, innovative products, as it sidesteps many of the challenges of determining whether a product will succeed in the market place. If your campaign is successful and people buy your product in […]

4 Tools to Help You Manage Multi Channel Businesses

Multi-channel businesses by definition offer their core products or services across multiple platforms. The core challenge of a multi-channel business is the fact that each platform is like a mini business by itself and demands dedicated attention and nurturing for it to flourish and succeed. This means multi-channel business owners are perennially over stretched with […]

The 10 Failure Factors in Business (and What You Can Do to Beat Them)

If you’re a small business owner, you may feel like everyone’s out to get you: the government wants more tax money, the customer is holding your payment as ransom, your city has closed the road right in front your business. You don’t seem to have much control over what happens next, and failure seems to […]

Why Lead Nurturing Makes Sense for B2B Companies

How often do you hear about businesses generating plenty of leads, but closing very few – if any – of them? Sadly, this happens more often than B2B marketers and business owners care for. Who is to blame when this happens? The “usual suspects” may include: The marketing department, for failing to qualify leads before […]

The Customer is NOT Always Right!

Everyone at some time or another has worked on the service side of the business – trying to manage the client’s expectations while, many times, acquiescing to their demands, just to make them happy. The service industry has always held the mantra that the Customer is always right even if they are wrong. This post seeks to […]

The Evolution of Retail: What Brands Need to Know [Infographic]

Back at the turn-of-the-century (I just love saying that) I was in retail management. Dance music retail to be specific. The stores that I ran pioneered cutting edge dance music and thanks to DJ culture, good old analogue 12” vinyl was actually experiencing sales and usage growth. Oh, how quickly things can change. It was […]

Practice Design Thinking by Marketing with Empathy

The design field continues to operate in a state of flux. When the industry shifted from the printed page to the digital screen, designers had to adapt and grow both their technical skills and problem solving abilities to keep pace with the demands of the marketplace. As roles and responsibilities shifted, Print designers morphed into […]

8 Ways to Finance a Startup

Financing your startup is one of the most challenging tasks that you will have as an entrepreneur. This article helps you with that challenge by discussing eight ways to finance your startup. In this article you will learn: Realistic sources of business financing The pros and cons of each source How to select the best […]

How To Train Brand Ambassadors For Your Non-Profit

Being part of a non-profit organization can be a very rewarding experience for the board members who work hard to run the NPO and raise funds to support it, as well as the recipients who benefit. Another group, the supporters and volunteers, also feel a sense of belonging and pride in being part of a non-profit. […]

The Reality Of Business Today

Every business owner stays up late at night worrying about their business. Will they make the monthly payroll? What new regulations will be introduced? How can they stay innovative? The list is endless and for many business owners can be overwhelming as well. The reality is that having a business today is complicated. It’s not […]