The #FutureOfBusiness Is Social: Adapt Or Die

I spoke to someone the other day, who, like me, was trying to sell nascent technology/solutions to businesses who, largely, were less inclined to buy, let alone, understand these new products/services. This gentleman imparted a conversation he had with a current client, who was frustrated with the way things are today to sell his service: […]

How To Target Your Social Media Ads Effectively

One of the amazing perks to social advertising is being able to target the exact person or group you want to reach. To get the most bang for your buck and to be successful with your social advertising, you have to target a specific audience. Businesses are often clueless about this part of the social […]

5 Time-Saving Accounting Solutions For Your Small Business

If you are a small business owner or a freelancer you will very well know how valuable your time is. You don several hats and are constantly engaged in a juggling act trying to do justice to your various roles –that of an accountant, a marketer, a PR professional, an invoicing and collection expert, and […]

What You Need To Know About Twitter And Your NPO

Is Your Non-Profit on Twitter? Twitter is a great platform for any non-profit organization. It’s not always the first platform people think off – that would be Facebook. Facebook is a great place to connect with many people, share videos and images and have in-depth discussions and conversations with your audience. Twitter, however, can be […]

How Much Does It Cost to Start a Business?

How much money do you need to start a business? Of course, there is no easy answer. It depends. While the average cost for starting a business is $30,000, some businesses may require more money or less. Your startup costs will depend on many factors, including the type of business you want to start, whether you plan […]

Will The #FutureOfBusiness Radically Change Everything As We Know It?

I had the pleasure of taking part in GoToMeeting in Canada’s #FutureOfWork debate on Twitter this past week. It brought together business and technology discussing emerging trends with respect to Collaboration, The Internet of Things, Virtual Reality and Workforce Disruption that will impact how business will function in the future. And while I saw substantial perspective […]

The Right Way to Quit Your Job and Launch a Startup

  One of the most stressful parts of being an entrepreneur is quitting your job to work full-time in your startup. You are jumping into the precipice of the unknown, hoping for the best. This leap is one of the most important phases of the startup process. Many entrepreneurs don’t handle this phase well. They […]

5 Steps To Engage Your Users and Boost Your WOM

Congratulations! – you have traffic on your website and people started using your product. That’s not a simple thing to accomplish, right? I know, I also work in a startup. As the marketing manager of Roojoom, a relatively young startup, I know exactly how hard it is to get users on board. But it is […]

How To Achieve High-Volume Sales For Your Business

What is the biggest issue facing business owners today? It’s not coping with an increasingly technical world, contending with regulations, or finding the right talent. It’s sales. My dad, who was also an entrepreneur, always said to me, “Mike, anyone can build anything, but if you can’t sell it, none of it matters at all.” […]

Getting Too Personal on Facebook: Where Context Meets Creepy

I was intrigued when I happened to see Dan Sullivan’s post on Facebook. Dan is the Founder of Crowdly, a platform I call the anti-Facebook on Facebook. It’s premise is to encourage brands to identify and engage with its strongest advocates, without the need for advertising. I emailed Dan to understand the context of his post.  Here’s […]

How to Solve 7 Common Cash Flow Problems

Every company runs into cash flow problems at one time or another. Learning how to identify them early on is important. It allows you to manage them effectively and solve them quickly. This article: Teaches you how to identify the seven most common cash flow problems Provides practical solutions that you can use now Helps you determine if […]

How To Choose The Smartest Tools For Your NPO Fundraising

Online NPO Fundraising – Trending for NPOs One of the most important tasks the board of a non-profit organization is tasked with is to raise enough funds to balance the budget and support all programs. Let it be no surprise to you that in recent years most non-profit organizations have discovered that combining marketing and […]

10 Vital Rules You Need As a Modern Marketer

Marketing has evolved and will continue to evolve at an ever-increasing rate from now till the end of capitalism and consumerism. Every new idea in business leads to a thousand new ideas in marketing. Innovation is products, process, technology, and media all end up causing relative innovations in the field of marketing — which is one […]

5 Ways Entrepreneurs Fail at Customer Experience Strategy

Entrepreneurs are so fun to hang around with. They are full of passion and energy. They believe 110% their company/product/service/culture is THE BEST. They believe taking down the tired, old big companies is destiny. And yet all that passion doesn’t translate to their customers’ experiences in the long-term. What happens when companies grow? Hiring employees […]

How Do You Get People To Pay You?

Are you having trouble getting paid in a timely fashion? You’re not alone. In 2010, 14% of small business owners said that late customer payments were a growing problem, up from 2% in just 2008. According to the Wall Street Journal, many small business owners aren’t getting paid until 60 to 90 days after they […]

Building Your Team Is The Key To Growth

As a solopreneur, there comes a time when it is necessary for you to start looking for help in your business. Lets be honest, no matter how hard you try to manage every role within your business by yourself, you start to notice that it is nearly impossible. In fact, you may even begin to […]

10 Things Marketers Need to Know to Remain Relevant

It’s clear that marketing has drastically changed in the last decade. The rise of digital, accompanied by its ever-evolving technologies in mobile and advertising will build a perpetual environment of test and learn. As well, continuous emergence of audience platforms will create a nomadic culture that follows the fickle consumer paths. Ultimately, this will dictate […]

Convergence and Consolidation: A View of the Social Media Future

Since graduation from college, I’ve had the opportunity to work in several industries (in marketing still) that have afforded me an insider’s view. From higher education (Santa Clara University) to networking, routing, and wireless (HP, Cisco), and freelance clients in the dating and communications space, there’s a common pattern affecting all industries: Convergence Consolidation No […]

Five Ways to Finance Your Startup after a Successful Crowdfunding Campaign

Crowdfunding campaigns can be a great tool to gauge the actual demand for your product. This tool is especially helpful for startups with cool, innovative products, as it sidesteps many of the challenges of determining whether a product will succeed in the market place. If your campaign is successful and people buy your product in […]