We live in a world plagued by paranoia and one-upmanship. The antidote to cure our societal dependence on paranoia is called pronoia. Brian Little, a distinguished psychologist describes pronoia as “the delusional belief that other people are plotting your well-being, or saying nice things about you behind your back.” What if the pronoia state of […]
For a young guy looking for business opportunities in the 80s, the Yellow Pages was my Google. I was desperately looking for an opening — a way to launch myself into the world as an entrepreneur. I had graduated from college and spent six years working as an engineer at a large corporation. I was […]
In last year’s A Quick Reference Guide to Integrated Marketing, I highlighted a few ideas on how to infuse Public Relations activities into a broader Integrated Marketing Communications plan. Here I’d like to drill a bit deeper to emphasize the importance of including PR in an integrated plan, note its distinction as a separate IMC […]
Let’s face it, as small business owners the demands on our time increase with every platform released, every “top ten” list announced, every review that is written and every customer that needs our expertise. Our to do lists are growing at record pace and no matter how hard we try, we never seem to make […]
In an era that has seen some massive shifts in how people communicate with one another; where brands have to learn how to unsell, and instead, forge a deeper understanding with their customers; it has also been marred by some pretty significant events that have shaken consumers’ trust in government industry in protecting and securing […]
Small businesses often experience cash flow problems. Identifying and solving these problems early on is crucial to ensuring the financial health of your company. For the most part, only a few issues cause cash flow problems for small companies. In this article we look at the five most common problem areas. We will also discuss ways […]
If you are anything like me, you have experienced the glossy eyed look from your friends as you talk about your business, as if you are insane to leaving a “secure real job”. Or how about the look of concern from family members as you declared you were quitting your job to become a full-time entrepreneur..
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