Public Relations Ideas for Small Business

In last year’s A Quick Reference Guide to Integrated Marketing, I highlighted a few ideas on how to infuse Public Relations activities into a broader Integrated Marketing Communications plan. Here I’d like to drill a bit deeper to emphasize the importance of including PR in an integrated plan, note its distinction as a separate IMC […]

How To Create A Social Response Plan

It’s been all the buzz at the beginning of this week. The pornographic tweet. The apology. And, then the Washington Post headline that US Airways was not firing the person who sent the tweet. And, while this moment is so yesterday’s news, there will be another one soon. We’ve all been witness to events and […]

5 Productivity Mistakes You Don’t Know You’re Making

Let’s face it, as small business owners the demands on our time increase with every platform released, every “top ten” list announced, every review that is written and every customer that needs our expertise. Our to do lists are growing at record pace and no matter how hard we try, we never seem to make […]

Privacy is Killing the Communication Evolution

In an era that has seen some massive shifts in how people communicate with one another; where brands have to learn how to unsell, and instead, forge a deeper understanding with their customers; it has also been marred by some pretty significant events that have shaken consumers’ trust in government industry in protecting and securing […]

How to Diagnose and Solve Cash Flow Problems

Small businesses often experience cash flow problems. Identifying and solving these problems early on is crucial to ensuring the financial health of your company. For the most part, only a few issues cause cash flow problems for small companies. In this article we look at the five most common problem areas. We will also discuss ways […]

How To handle Your Friends and Family That Think You’re Crazy For Starting A Business

what is a value proposition
If you are anything like me, you have experienced the glossy eyed look from your friends as you talk about your business, as if you are insane to leaving a “secure real job”. Or how about the look of concern from family members as you declared you were quitting your job to become a full-time entrepreneur..

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What Social Media Platform Gives My Non-Profit The Most Bang For My Buck?

In consulting with several non-profit clients, ‘What Social Platform Gives My Non-Profit The Best Bang For My Buck?’ is usually the second question that comes up. The first question asked often being, ‘Can we afford you?’ How would you answer these two questions? I like to answer the first question with another question, ‘Can you […]

What Are You Doing To Protect Your Online Activities?

No matter if you are a PC user or mobile browser, privacy and security are among your top concerns. Recently, whistleblower Edward Snowden has changed the world’s view of their trust in our Internet firms’ ability to stick to their privacy policy. Snowden exposed the National Security Agency (NSA) for breaching the privacy of consumers. […]

How To Tell A Story With Your Content

Story telling is a marketing strategy that has been around for decades in television commercials and advertisements on billboards, etc., but telling a story through content is new to many marketers. With many marketers now putting their focus on content marketing due to the rise of the Internet and the fact that the consumer holds the power […]

How to Win With Yelp’s New Interface

A couple of months ago, Yelp introduced a much needed refresh to their web interface. The platform looks a lot more user friendly and is much more accessible to the everyday consumer. With this new update, there are some key changes local business owners should consider making. Photos Photographs now take center stage more than […]