My Blueprint for the Perfect Business

For a young guy looking for business opportunities in the 80s, the Yellow Pages was my Google. I was desperately looking for an opening — a way to launch myself into the world as an entrepreneur. I had graduated from college and spent six years working as an engineer at a large corporation. I was […]

Public Relations Ideas for Small Business

In last year’s A Quick Reference Guide to Integrated Marketing, I highlighted a few ideas on how to infuse Public Relations activities into a broader Integrated Marketing Communications plan. Here I’d like to drill a bit deeper to emphasize the importance of including PR in an integrated plan, note its distinction as a separate IMC […]

How To Create A Social Response Plan

It’s been all the buzz at the beginning of this week. The pornographic tweet. The apology. And, then the Washington Post headline that US Airways was not firing the person who sent the tweet. And, while this moment is so yesterday’s news, there will be another one soon. We’ve all been witness to events and […]

5 Productivity Mistakes You Don’t Know You’re Making

Let’s face it, as small business owners the demands on our time increase with every platform released, every “top ten” list announced, every review that is written and every customer that needs our expertise. Our to do lists are growing at record pace and no matter how hard we try, we never seem to make […]

How to Diagnose and Solve Cash Flow Problems

Small businesses often experience cash flow problems. Identifying and solving these problems early on is crucial to ensuring the financial health of your company. For the most part, only a few issues cause cash flow problems for small companies. In this article we look at the five most common problem areas. We will also discuss ways […]

How To handle Your Friends and Family That Think You’re Crazy For Starting A Business

what is a value proposition
If you are anything like me, you have experienced the glossy eyed look from your friends as you talk about your business, as if you are insane to leaving a “secure real job”. Or how about the look of concern from family members as you declared you were quitting your job to become a full-time entrepreneur..

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What Are You Willing To Do For Your Startup?

Congratulations on deciding to start your own business. Now, get ready to ride the most thrilling roller-coaster of your life — and then stay on it, through all the ups and downs, twists and turns. Even when you’re frantically looking for the exit. When I started my first business, I wasn’t naïve about the fact that I […]

5 Easy Steps to Revamp Your Small Business Website

Off the top, let me say that easy doesn’t necessarily mean quick. Constructing a multi-page website is still very time-consuming, but the good news for entrepreneurs is that creating and managing a professional-looking website no longer takes a 2-year learning curve or side degrees in coding and programming. Use the web development supply chain to […]

Marketing For Small Businesses: There Is Strength In Numbers

Marketing is often described as tough and challenging by small business owners. Small businesses are tasked with building and selling their business’ image to potential clients and are often doing it alone or with an extremely small team.  While knowing the logical benefits, small businesses fail to take advantage of strength in numbers. There is […]

Why We Love Business Purpose (And You Should Too!)

What is the real purpose of your business? I don’t mean what does your business do, I mean why do you do it? We all love to understand the purpose of a business. It’s actually much more important to us than products and services. Do you want to know why we love business purpose and […]