4 New Social Media Ads You Should Try In 2015

According to ZenithOptimedia, the Internet is the fastest growing medium in advertising with 16.9% growth in 2014 and a forecast of 15% growth for the next two years. Ten years ago, only 4% of budgets were given to digital (social media/internet) advertising. As social media advertising grows, there will always be new options available and […]

How To Create a Successful Social Media Giving Campaign for December

Would Your Charity Like To Receive More Monetary Donations? As I put my thoughts down on paper today, it is #GivingTuesday. It’s the day after Cyber Monday and falls in right behind Small Business Saturday and Black Friday! What a crazy, busy holiday weekend we’ve just had.  And don’t forget, all of a sudden we’re […]

Are You Ignoring Your Bookkeeping?

Your new business is off and running. You’ve done a great job with your website. You’ve brought in tons of potential customers through social media. Your store is the talk of the town. But how are your books looking these days? (You don’t call, you don’t write…) Small business owners often don’t know anything about bookkeeping when […]

How To Target Your Social Media Ads Effectively

One of the amazing perks to social advertising is being able to target the exact person or group you want to reach. To get the most bang for your buck and to be successful with your social advertising, you have to target a specific audience. Businesses are often clueless about this part of the social […]

5 Time-Saving Accounting Solutions For Your Small Business

If you are a small business owner or a freelancer you will very well know how valuable your time is. You don several hats and are constantly engaged in a juggling act trying to do justice to your various roles –that of an accountant, a marketer, a PR professional, an invoicing and collection expert, and […]

The Right Way to Quit Your Job and Launch a Startup

  One of the most stressful parts of being an entrepreneur is quitting your job to work full-time in your startup. You are jumping into the precipice of the unknown, hoping for the best. This leap is one of the most important phases of the startup process. Many entrepreneurs don’t handle this phase well. They […]

How to Solve 7 Common Cash Flow Problems

Every company runs into cash flow problems at one time or another. Learning how to identify them early on is important. It allows you to manage them effectively and solve them quickly. This article: Teaches you how to identify the seven most common cash flow problems Provides practical solutions that you can use now Helps you determine if […]

8 Ways to Finance a Startup

Financing your startup is one of the most challenging tasks that you will have as an entrepreneur. This article helps you with that challenge by discussing eight ways to finance your startup. In this article you will learn: Realistic sources of business financing The pros and cons of each source How to select the best […]

32 Tools To Take The Headache Out Of Running Your Small Business

25.3% of small businesses make $10-$25k in revenue each year. That’s no small feat, but it’s also not much! It’s amazing how small businesses are able to stay open and afloat with tight budgets and little to no cash flow. If you’re like me, I run a very tight ship when it comes to finances. […]

Helpouts by Google: Ready to Helpout in a Hangout?

On the phone C.J. Hayden, author of the bestselling book Get Clients Now! and a mentor of mine, asked if I had done a Google Helpout.  I responded with “hangout” thinking I might have heard her incorrectly.  I didn’t. I’ve done hundreds of Hangouts.  In fact, my sons (who are in college) and I jump […]

Get Paid On Time. The Easy Way to Collect Your Invoices

Small businesses are not good at collecting their invoices. This flaw is one of the main reasons that small businesses encounter cash flow problems so often. While this collections problem affects companies in most industries, it’s prevalent in creative and technical companies – such as advertising agencies, marketing firms, consulting companies, and technology firms. When […]

Branding Mistakes Are Avoidable, Unlike Death and Taxes

Right around April 15th of each year, I often remember Benjamin Franklin’s famous quote: “Nothing is certain but death and taxes.” Indeed. You can apply Franklin’s quote to owning and/or running a small business, especially in regards to the certainty of taxes. Most organizations hope to avoid the “death” part as long as possible, even […]

My Blueprint for the Perfect Business

For a young guy looking for business opportunities in the 80s, the Yellow Pages was my Google. I was desperately looking for an opening — a way to launch myself into the world as an entrepreneur. I had graduated from college and spent six years working as an engineer at a large corporation. I was […]

Public Relations Ideas for Small Business

In last year’s A Quick Reference Guide to Integrated Marketing, I highlighted a few ideas on how to infuse Public Relations activities into a broader Integrated Marketing Communications plan. Here I’d like to drill a bit deeper to emphasize the importance of including PR in an integrated plan, note its distinction as a separate IMC […]

How To Create A Social Response Plan

It’s been all the buzz at the beginning of this week. The pornographic tweet. The apology. And, then the Washington Post headline that US Airways was not firing the person who sent the tweet. And, while this moment is so yesterday’s news, there will be another one soon. We’ve all been witness to events and […]

5 Productivity Mistakes You Don’t Know You’re Making

Let’s face it, as small business owners the demands on our time increase with every platform released, every “top ten” list announced, every review that is written and every customer that needs our expertise. Our to do lists are growing at record pace and no matter how hard we try, we never seem to make […]

How to Diagnose and Solve Cash Flow Problems

Small businesses often experience cash flow problems. Identifying and solving these problems early on is crucial to ensuring the financial health of your company. For the most part, only a few issues cause cash flow problems for small companies. In this article we look at the five most common problem areas. We will also discuss ways […]

How To handle Your Friends and Family That Think You’re Crazy For Starting A Business

what is a value proposition
If you are anything like me, you have experienced the glossy eyed look from your friends as you talk about your business, as if you are insane to leaving a “secure real job”. Or how about the look of concern from family members as you declared you were quitting your job to become a full-time entrepreneur..

The post How To handle Your Friends & Family That Think You’re Crazy For Starting A Business appeared first on Rule Your Realm.

What Are You Willing To Do For Your Startup?

Congratulations on deciding to start your own business. Now, get ready to ride the most thrilling roller-coaster of your life — and then stay on it, through all the ups and downs, twists and turns. Even when you’re frantically looking for the exit. When I started my first business, I wasn’t naïve about the fact that I […]

5 Easy Steps to Revamp Your Small Business Website

Off the top, let me say that easy doesn’t necessarily mean quick. Constructing a multi-page website is still very time-consuming, but the good news for entrepreneurs is that creating and managing a professional-looking website no longer takes a 2-year learning curve or side degrees in coding and programming. Use the web development supply chain to […]